Recast alternatives & competitors (2026)
Modern econometrics platform combining continuous Bayesian marketing mix modeling with GeoLift incrementality experimentation to optimize cross-channel. Recast pricing: Custom / enterprise pricing (5-seat TCO floor: Custom quote). Below are 10 Recast alternatives, direct competitors, and software tools similar to Recast in Marketing Mix Modeling & Incremental Lift (10 fact-checked), including Measured, Odins.ai, Prescient AI.
Side-by-side switching & TCO comparison
| Tool | 5-Seat Monthly Floor | Switching Delta vs Recast | Published Price | Free Access | AI Autonomy | Moat | Shortlist |
|---|---|---|---|---|---|---|---|
| Recast Baseline | Custom quote | Current baseline | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Measured | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Odins.ai | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.8/5.0 (Proprietary moat) | |
| Prescient AI | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Fospha | ~$1,500/mo | From $1,500/yr. Recast: Custom / enterprise pricing. | From $1,500/yr | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Analytic Partners | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Northbeam | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Rockerbox | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Haus | Custom quote | Pricing not disclosed. Recast: Custom / enterprise pricing. | Pricing not disclosed | No free plan disclosed | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Singular AI | Custom quote | Custom / enterprise pricing. Recast: Custom / enterprise pricing. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Contentsquare | ~€39/mo | €39–€79/mo. Recast: Custom / enterprise pricing. | €39–€79/mo | No free plan disclosed | L3 · Conditional automation | 3.5/5.0 (Proprietary moat) |
Cheaper, Free & API / Workflow Alternatives to Recast
💰 Cheaper Alternatives to Recast
Compared to Recast (Custom / enterprise pricing; 5-seat floor Custom quote), lower-cost alternatives include Fospha (From $1,500/yr), Contentsquare (€39–€79/mo).
🆓 Free Recast Alternatives & Trials
Most verified Recast competitors in Marketing Mix Modeling & Incremental Lift operate on paid subscriptions or enterprise quotes rather than permanent free plans.
🔌 API, Quota & Feature-Specific Competitors
Buyers replacing Recast due to data granularity and lag, geo-testing execution constraints, exogenous variable maintenance frequently benchmark Recast vs Measured, Recast vs Odins.ai, Recast vs Prescient AI, Recast vs Fospha.
What the Recast review says about alternatives & competitors
Within the measurement category, Recast competes directly with Prescient AI, Northbeam, and Fospha. While Northbeam and Fospha deploy click-path tracking, first-party pixel graphs, and deterministic multi-touch attribution, Recast relies strictly on aggregated econometric lift that remains immune to browser tracking changes.Read the full Recast review
10 Recast alternatives & similar tools compared in detail
Measured
✓ Fact-checkedTarget fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Incrementality measurement and marketing mix modeling platform combining continuous in-market experimentation with Bayesian modeling to quantify true ad.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Experiment Run-Time Latency: Geo-matched holdout tests demand four-to-six-week incubation cycles to achieve statistical significance,
Odins.ai
✓ Fact-checkedTarget fit: Performance Marketing Directors, Ad Agencies, Retail Media Advertisers (Web SaaS · L3 · Conditional automation)
Econometric marketing investment platform using Bayesian marketing mix modeling to unify cross-channel spend data and simulate budget allocations.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Attribution Latency and Granularity: Because the Bayesian engine relies on aggregated macro time-series data, it cannot perform real-time intr
Prescient AI
✓ Fact-checkedTarget fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Marketing mix modeling and forecasting engine delivering cookieless incremental revenue attribution and media budget optimization for multi-channel.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Historical Data Cold Start: The statistical regression framework requires extended historical daily order and ad spend records to sta
Fospha
✓ Fact-checkedTarget fit: DTC / eCommerce (Web SaaS · L3 · Conditional automation)
Marketing measurement and attribution platform combining first-party server-side tracking with marketing mix modeling for direct-to-consumer and retail.
5-Seat Floor: ~$1,500/mo · From $1,500/yr. Recast: Custom / enterprise pricing.
Verified Watchout: Offline Channel Integration Latency: Ingesting brick-and-mortar point-of-sale data requires custom ETL pipelines, introducing reporting lags c
Analytic Partners
✓ Fact-checkedTarget fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Commercial analytics and marketing mix modeling platform delivering econometric intelligence, scenario planning, and unified cross-channel lift.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Data Pipeline Latency: Econometric calibration depends on consolidated retail, offline, and third-party partner inputs, which fr
Northbeam
✓ Fact-checkedTarget fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
First-party multi-touch attribution and marketing mix modeling platform providing cross-channel incrementality intelligence for direct-to-consumer.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Offline Conversion Latency: Data reconciliation cycles experience lag when blending high-frequency digital ad spend with delayed offl
Rockerbox
✓ Fact-checkedTarget fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Unified marketing attribution and econometric modeling platform combining deterministic first-party tracking with marketing mix modeling to quantify true.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Data Engineering Overhead: Initial deployment demands rigorous tracking tag configuration and custom server-side event pipeline mapp
Haus
✓ Fact-checkedTarget fit: B2B SaaS, Growth Teams (Web SaaS · L3 · Conditional automation)
Causal marketing intelligence platform combining geo-lift incrementality experiments, Causal MMM, and an AI media optimization agent.
5-Seat Floor: Custom quote · Pricing not disclosed. Recast: Custom / enterprise pricing.
Verified Watchout: Holdout Opportunity Cost Trade-Off: A fundamental methodological trade-off is that executing statistically valid geo-holdout tests requires t
Singular AI
✓ Fact-checkedTarget fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Enterprise marketing mix modeling and incremental lift platform combining unified cost ingestion with econometric regression to optimize cross-channel.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Recast: Custom / enterprise pricing.
Verified Watchout: Attribution Window Lag: Users encounter operational friction and integration bottlenecks, as the pipeline struggles with Economet
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Experience intelligence platform combining session replay, digital behavioral telemetry, and predictive customer journey analytics for enterprise revenue.
5-Seat Floor: ~€39/mo · €39–€79/mo. Recast: Custom / enterprise pricing.
Verified Watchout: Client-Side Overhead: The tag footprint and DOM serialization engine can introduce measurable main-thread execution latency on
Frequently asked questions: Recast alternatives
What are the best Recast alternatives and competitors in 2026?
The leading fact-checked Recast alternatives, direct competitors, and software tools similar to Recast in Marketing Mix Modeling & Incremental Lift include Measured (Custom / enterprise pricing), Odins.ai (Custom / enterprise pricing), Prescient AI (Custom / enterprise pricing), Fospha (From $1,500/yr), Analytic Partners (Custom / enterprise pricing). In total, MarTechRadar compares 10 programs like Recast (10 human fact-checked).
What is a cheaper or free alternative to Recast?
Most Recast alternatives in Marketing Mix Modeling & Incremental Lift use paid subscriptions or custom enterprise quotes without a permanent free plan. For lower entry pricing than Recast (Custom / enterprise pricing), Fospha (From $1,500/yr) publish lower starting tiers.
How does Recast pricing compare to similar tools and software?
Recast is listed at Custom / enterprise pricing (no free plan disclosed). Among alternatives with public USD entry pricing, Fospha starts at From $1,500/yr.
Why do teams switch from Recast to alternatives (including API, quota, or workflow limits)?
Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.
Fact-checked tools are listed first, starting with direct comparisons; prices are only compared when both come from the vendor's own pricing page. Last updated Oct 16, 2026.