Analytic Partners vs Recast

Both tools are listed under Marketing Mix Modeling & Incremental Lift, and both have been fact-checked by a named editor. This page lines up their structured data and quotes each review’s limitations and pricing notes; it does not pick a winner.

Analytic Partners

Commercial analytics and marketing mix modeling platform delivering econometric intelligence, scenario planning, and unified cross-channel lift.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)

Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)

Read the Analytic Partners review

Recast

Modern econometrics platform combining continuous Bayesian marketing mix modeling with GeoLift incrementality experimentation to optimize cross-channel.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)

Target fit: B2B SaaS (Web SaaS)

Read the Recast review

How Analytic Partners and Recast differ

Analytic Partners was founded earlier (2000) than Recast (2021).
Headquarters: Analytic Partners in Miami, Florida, Recast in New York, United States.
Audience: Analytic Partners targets DTC / eCommerce, Enterprise Brands; Recast targets B2B SaaS.

Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.

Side-by-side facts

Field	Analytic Partners	Recast
Subtrack	Marketing Mix Modeling & Incremental Lift	Marketing Mix Modeling & Incremental Lift
Pricing	Custom / enterprise pricing	Custom / enterprise pricing
Pricing model	Enterprise / quote	Enterprise / quote
Free access	No free plan disclosed	No free plan disclosed
Enterprise plan	Yes	Yes
AI autonomy level	L3 · Conditional automation	L3 · Conditional automation
Moat tier	Proprietary moat	Proprietary moat
Delivery	Web SaaS	Web SaaS
Audience	DTC / eCommerce, Enterprise Brands	B2B SaaS
Headquarters	Miami, Florida	New York, United States
Fact-checked	Anthony Hay, Oct 14, 2026	Sarah Per, Oct 6, 2026

AI Head-to-Head Procurement Simulator · Evidence-Locked Dossier

Analytic Partners vs Recast: TCO & constraint stress test

Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.

1. Team / Seat Scale

2. Monthly Budget Ceiling

3. Primary Stack

4. Guardrail

At 5 seats and a $800/mo ceiling, both Analytic Partners and Recast land in the same risk band (High Deal-Risk · Constraint Mismatch).

Analytic Partners

High Deal-Risk · Constraint Mismatch

Estimated Floor (5 Seats · Enterprise / Custom)Custom Quote (Custom / enterprise pricing)Vendor does not publish a self-serve USD floor on its pricing page; requires sales qualification.Sales-gated pricing vs. $800/mo cap (High quote risk)

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Analytic Partners does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Commercial access to the software is provided through tailored enterprise contracts determined by organizational scale, brand portfolio complexity, and annual gross marketing expenditure.
Primary Operational Bottleneck: Data Pipeline Latency: Econometric calibration depends on consolidated retail, offline, and third-party partner inputs, which frequently incur ingestion delays that preclude intra-week programmatic campaign bidding decisions.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Analytic Partners requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Analytic Partners order form before signing a 12-month enterprise commitment.

Analytic Partners Pricing ↗Full Analytic Partners Review →

Recast

High Deal-Risk · Constraint Mismatch

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Recast does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
Primary Operational Bottleneck: Geo-Testing Execution Constraints: Executing matched-market GeoLift experiments requires isolated regional media delivery, creating operational friction for digital platforms lacking precise regional budget gating.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Recast requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Recast order form before signing a 12-month enterprise commitment.

Recast Pricing ↗Full Recast Review →

Interactive Head-to-Head Scenario Red-Teamer · Fact-Gate Verified

Limitations

Analytic Partners

Operational considerations and platform boundaries include: Data Pipeline Latency: Econometric calibration depends on consolidated retail, offline, and third-party partner inputs, which frequently incur ingestion delays that preclude intra-week programmatic campaign bidding decisions.

Full limitations in the Analytic Partners review

Recast

Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Full limitations in the Recast review

Pricing notes

Analytic Partners: Custom / enterprise pricing

Commercial access to the software is provided through tailored enterprise contracts determined by organizational scale, brand portfolio complexity, and annual gross marketing expenditure. Contracts follow an annual subscription structure incorporating software access alongside dedicated modeling governance.

Pricing details in the Analytic Partners review

Recast: Custom / enterprise pricing

Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats. Contracts operate on annual subscription structures tied to gross measured media spend, historical data ingestion volume, and dedicated econometric calibration support.

Pricing details in the Recast review

Frequently asked questions: Analytic Partners vs Recast

How does Analytic Partners pricing compare to Recast in 2026?

Analytic Partners is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Recast is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).

How do Analytic Partners and Recast compare on AI autonomy and moat depth?

On the MarTechRadar L1–L5 scale, Analytic Partners is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0), while Recast is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0).

Which teams are Analytic Partners and Recast built for?

Analytic Partners is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands. Recast is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS.

What are the main limitations of Analytic Partners vs Recast?

For Analytic Partners: Operational considerations and platform boundaries include: Data Pipeline Latency: Econometric calibration depends on consolidated retail, offline, and third-party partner inputs, which frequently incur ingestion delays that preclude intra-week programmatic campaign bidding decisions. For Recast: Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 14, 2026.