Measured vs Recast

Both tools are listed under Marketing Mix Modeling & Incremental Lift, and both have been fact-checked by a named editor. This page lines up their structured data and quotes each review’s limitations and pricing notes; it does not pick a winner.

Measured

Incrementality measurement and marketing mix modeling platform combining continuous in-market experimentation with Bayesian modeling to quantify true ad.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)

Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)

Read the Measured review

Recast

Modern econometrics platform combining continuous Bayesian marketing mix modeling with GeoLift incrementality experimentation to optimize cross-channel.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)

Target fit: B2B SaaS (Web SaaS)

Read the Recast review

How Measured and Recast differ

Headquarters: Measured in United States, Recast in New York, United States.
Audience: Measured targets DTC / eCommerce, Enterprise Brands; Recast targets B2B SaaS.

Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.

Side-by-side facts

Field	Measured	Recast
Subtrack	Marketing Mix Modeling & Incremental Lift	Marketing Mix Modeling & Incremental Lift
Pricing	Custom / enterprise pricing	Custom / enterprise pricing
Pricing model	Enterprise / quote	Enterprise / quote
Free access	No free plan disclosed	No free plan disclosed
Enterprise plan	Yes	Yes
AI autonomy level	L3 · Conditional automation	L3 · Conditional automation
Moat tier	Proprietary moat	Proprietary moat
Delivery	Web SaaS	Web SaaS
Audience	DTC / eCommerce, Enterprise Brands	B2B SaaS
Headquarters	United States	New York, United States
Fact-checked	Jagmeet Sine, Oct 15, 2026	Sarah Per, Oct 6, 2026

AI Head-to-Head Procurement Simulator · Evidence-Locked Dossier

Measured vs Recast: TCO & constraint stress test

Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.

1. Team / Seat Scale

2. Monthly Budget Ceiling

3. Primary Stack

4. Guardrail

At 5 seats and a $800/mo ceiling, both Measured and Recast land in the same risk band (High Deal-Risk · Constraint Mismatch).

Measured

High Deal-Risk · Constraint Mismatch

Estimated Floor (5 Seats · Enterprise / Custom)Custom Quote (Custom / enterprise pricing)Vendor does not publish a self-serve USD floor on its pricing page; requires sales qualification.Sales-gated pricing vs. $800/mo cap (High quote risk)

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Measured does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Measured provides commercial access exclusively through custom enterprise contracts negotiated directly with its sales organization.
Primary Operational Bottleneck: Experiment Run-Time Latency: Geo-matched holdout tests demand four-to-six-week incubation cycles to achieve statistical significance, preventing intraday or sub-weekly budget reallocations across rapid performance campaigns.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Measured requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Measured order form before signing a 12-month enterprise commitment.

Measured Pricing ↗Full Measured Review →

Recast

High Deal-Risk · Constraint Mismatch

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Recast does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
Primary Operational Bottleneck: Geo-Testing Execution Constraints: Executing matched-market GeoLift experiments requires isolated regional media delivery, creating operational friction for digital platforms lacking precise regional budget gating.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Recast requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Recast order form before signing a 12-month enterprise commitment.

Recast Pricing ↗Full Recast Review →

Interactive Head-to-Head Scenario Red-Teamer · Fact-Gate Verified

Limitations

Measured

Operational considerations and platform boundaries include: Experiment Run-Time Latency: Geo-matched holdout tests demand four-to-six-week incubation cycles to achieve statistical significance, preventing intraday or sub-weekly budget reallocations across rapid performance campaigns.

Full limitations in the Measured review

Recast

Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Full limitations in the Recast review

Pricing notes

Measured: Custom / enterprise pricing

Measured provides commercial access exclusively through custom enterprise contracts negotiated directly with its sales organization. Licensing is structured around annual commitments calibrated against an organization's aggregate annual paid media spend under management, connector breadth, and data pipeline scope.

Pricing details in the Measured review

Recast: Custom / enterprise pricing

Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats. Contracts operate on annual subscription structures tied to gross measured media spend, historical data ingestion volume, and dedicated econometric calibration support.

Pricing details in the Recast review

Frequently asked questions: Measured vs Recast

How does Measured pricing compare to Recast in 2026?

Measured is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Recast is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).

How do Measured and Recast compare on AI autonomy and moat depth?

On the MarTechRadar L1–L5 scale, Measured is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0), while Recast is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0).

Which teams are Measured and Recast built for?

Measured is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands. Recast is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS.

What are the main limitations of Measured vs Recast?

For Measured: Operational considerations and platform boundaries include: Experiment Run-Time Latency: Geo-matched holdout tests demand four-to-six-week incubation cycles to achieve statistical significance, preventing intraday or sub-weekly budget reallocations across rapid performance campaigns. For Recast: Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 15, 2026.