Fospha vs Recast

Q: How does Fospha pricing compare to Recast in 2026?

Fospha is listed at From $1,500/yr (subscription, no free plan disclosed), whereas Recast is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).

Q: How do Fospha and Recast compare on AI autonomy and moat depth?

On the MarTechRadar L1–L5 scale, Fospha is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0), while Recast is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0).

Q: Which teams are Fospha and Recast built for?

Fospha is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce. Recast is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS.

Q: What are the main limitations of Fospha vs Recast?

For Fospha: Operational considerations and platform boundaries include: Offline Channel Integration Latency: Ingesting brick-and-mortar point-of-sale data requires custom ETL pipelines, introducing reporting lags compared to purely digital ecommerce event streams. For Recast: Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Both tools are listed under Marketing Mix Modeling & Incremental Lift, and both have been fact-checked by a named editor. This page lines up their structured data and quotes each review’s limitations and pricing notes; it does not pick a winner.

Fospha

Marketing measurement and attribution platform combining first-party server-side tracking with marketing mix modeling for direct-to-consumer and retail.

Pricing: From $1,500/yr · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)

Target fit: DTC / eCommerce (Web SaaS)

Read the Fospha review

Recast

Modern econometrics platform combining continuous Bayesian marketing mix modeling with GeoLift incrementality experimentation to optimize cross-channel.

Pricing: Custom / enterprise pricing · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)

Target fit: B2B SaaS (Web SaaS)

Read the Recast review

How Fospha and Recast differ

Pricing model: Fospha is subscription, Recast is enterprise / quote.
Fospha publishes an entry price (From $1,500/yr); Recast does not (Custom / enterprise pricing).
Fospha was founded earlier (2014) than Recast (2021).
Headquarters: Fospha in Austin, TX, Recast in New York, United States.
Audience: Fospha targets DTC / eCommerce; Recast targets B2B SaaS.

Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.

Side-by-side facts

Field	Fospha	Recast
Subtrack	Marketing Mix Modeling & Incremental Lift	Marketing Mix Modeling & Incremental Lift
Pricing	From $1,500/yr	Custom / enterprise pricing
Pricing model	Subscription	Enterprise / quote
Free access	No free plan disclosed	No free plan disclosed
Enterprise plan	Not recorded	Yes
AI autonomy level	L3 · Conditional automation	L3 · Conditional automation
Moat tier	Proprietary moat	Proprietary moat
Delivery	Web SaaS	Web SaaS
Audience	DTC / eCommerce	B2B SaaS
Headquarters	Austin, TX	New York, United States
Fact-checked	Tim Fenolz, Oct 11, 2026	Sarah Per, Oct 6, 2026

AI Head-to-Head Procurement Simulator · Evidence-Locked Dossier

Fospha vs Recast: TCO & constraint stress test

Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.

1. Team / Seat Scale

2. Monthly Budget Ceiling

3. Primary Stack

4. Guardrail

Under a 5-seat / $800/mo profile, Fospha carries lower procurement friction (Conditional Fit · Contract & Stack Caveats) than Recast (High Deal-Risk · Constraint Mismatch). Fospha publishes a self-serve floor (From $1,500/yr), whereas Recast requires a custom quote (Custom / enterprise pricing).

Fospha

Conditional Fit · Contract & Stack Caveats

Estimated Floor (5 Seats · Entry / Starter)$1,500 / yr upfront (~$125 / mo)Published annual floor (From $1,500/yr). Entry tier baseline.Fits within $800/mo cap (16% of ceiling at base floor)

Annual Contract Lock-in Risk Detected: Fospha operates on an annual subscription framework tiered by tracked annual revenue and media spend volume.
Tier Fit for 5-Seat Scale: Entry / Starter ($1500/yr): Verified $1500/yr published rate on vendor pricing schedule.
Primary Operational Bottleneck: Offline Channel Integration Latency: Ingesting brick-and-mortar point-of-sale data requires custom ETL pipelines, introducing reporting lags compared to purely digital ecommerce event streams.

Walk-Away Rule: Walk away if your team is at early validation stage with a <$250/mo tool budget (Fospha starts at From $1,500/yr before seat or usage expansion).

Negotiation Lever: Negotiate price-lock protection on additional seats and overage credits above the From $1,500/yr entry tier.

Fospha Pricing ↗Full Fospha Review →

Recast

High Deal-Risk · Constraint Mismatch

Estimated Floor (5 Seats · Enterprise / Custom)Custom Quote (Custom / enterprise pricing)Vendor does not publish a self-serve USD floor on its pricing page; requires sales qualification.Sales-gated pricing vs. $800/mo cap (High quote risk)

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Recast does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
Primary Operational Bottleneck: Geo-Testing Execution Constraints: Executing matched-market GeoLift experiments requires isolated regional media delivery, creating operational friction for digital platforms lacking precise regional budget gating.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Recast requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Recast order form before signing a 12-month enterprise commitment.

Recast Pricing ↗Full Recast Review →

Interactive Head-to-Head Scenario Red-Teamer · Fact-Gate Verified

Limitations

Fospha

Operational considerations and platform boundaries include: Offline Channel Integration Latency: Ingesting brick-and-mortar point-of-sale data requires custom ETL pipelines, introducing reporting lags compared to purely digital ecommerce event streams.

Full limitations in the Fospha review

Recast

Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Full limitations in the Recast review

Pricing notes

Fospha: From $1,500/yr

Fospha operates on an annual subscription framework tiered by tracked annual revenue and media spend volume.

Pricing details in the Fospha review

Fospha pricing page

Recast: Custom / enterprise pricing

Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats. Contracts operate on annual subscription structures tied to gross measured media spend, historical data ingestion volume, and dedicated econometric calibration support.

Pricing details in the Recast review

Frequently asked questions: Fospha vs Recast

How does Fospha pricing compare to Recast in 2026?

Fospha is listed at From $1,500/yr (subscription, no free plan disclosed), whereas Recast is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).

How do Fospha and Recast compare on AI autonomy and moat depth?

On the MarTechRadar L1–L5 scale, Fospha is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0), while Recast is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0).

Which teams are Fospha and Recast built for?

Fospha is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce. Recast is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS.

What are the main limitations of Fospha vs Recast?

For Fospha: Operational considerations and platform boundaries include: Offline Channel Integration Latency: Ingesting brick-and-mortar point-of-sale data requires custom ETL pipelines, introducing reporting lags compared to purely digital ecommerce event streams. For Recast: Operational considerations and platform boundaries include: Data Granularity and Lag: The econometric engine requires aggregated historical time-series data, meaning campaigns need sustained spend volume across multiple weeks before the model identifies incremental signal.

Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 11, 2026.