Make alternatives & competitors (2026)
Visual workflow orchestration platform connecting APIs, databases, and AI agents through a node-based integration engine. Make pricing: Free plan · $0/mo · Enterprise plan (5-seat TCO floor: ~$21/mo). Below are 10 Make alternatives, direct competitors, and software tools similar to Make in No-Code Marketing Workflow Automation (10 fact-checked), including Cassidy AI, Gumloop, Relevance AI.
Side-by-side switching & TCO comparison
| Tool | 5-Seat Monthly Floor | Switching Delta vs Make | Published Price | Free Access | AI Autonomy | Moat | Shortlist |
|---|---|---|---|---|---|---|---|
| Make Baseline | ~$21/mo | Current baseline | Free plan · $0/mo · Enterprise plan | Free plan | L3 · Conditional automation | 3.6/5.0 (Proprietary moat) | |
| Cassidy AI | Custom quote | Free plan · $0/mo · Enterprise plan. Make: Free plan · $0/mo · Enterprise plan. | Free plan · $0/mo · Enterprise plan | Free plan | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Gumloop | ~$37/mo | From $37/mo. Make: Free plan · $0/mo · Enterprise plan. | From $37/mo | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Relevance AI | Custom quote | Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Marvis | Custom quote | Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.8/5.0 (Proprietary moat) | |
| Drift | Custom quote | Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Zapier | ~$20/mo | Saves ~$12/yr | Free plan · $19.99–$69/mo | Free plan | L3 · Conditional automation | 4.8/5.0 (Proprietary moat (category leader)) | |
| Salesforce Agentforce | ~$0/mo | Saves ~$252/yr | Free plan · $0/mo · Enterprise plan | Free plan | L4 · Autonomous agent | 4.9/5.0 (Proprietary moat (category leader)) | |
| HubSpot Breeze | ~$20/mo | Saves ~$12/yr | Free plan · $0/mo · Enterprise plan | Free plan | L3 · Conditional automation | 3.8/5.0 (Proprietary moat) | |
| Workato | ~$100/mo | Free plan · $100/mo · Enterprise plan. Make: Free plan · $0/mo · Enterprise plan. | Free plan · $100/mo · Enterprise plan | Free plan | L3 · Conditional automation | 4.0/5.0 (Proprietary moat) | |
| GenAI Works | Custom quote | Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 3.8/5.0 (Proprietary moat) |
Cheaper, Free & API / Workflow Alternatives to Make
💰 Cheaper Alternatives to Make
Compared to Make (Free plan · $0/mo · Enterprise plan; 5-seat floor ~$21/mo), lower-cost alternatives include Zapier (Free plan · $19.99–$69/mo — saves ~$12/yr), Salesforce Agentforce (Free plan · $0/mo · Enterprise plan — saves ~$252/yr), HubSpot Breeze (Free plan · $0/mo · Enterprise plan — saves ~$12/yr).
🆓 Free Make Alternatives & Trials
Teams seeking a free Make alternative or self-serve trial can evaluate Cassidy AI (free plan), Zapier (free plan), Salesforce Agentforce (free plan), HubSpot Breeze (free plan), Workato (free plan).
🔌 API, Quota & Feature-Specific Competitors
Buyers replacing Make due to high-throughput operational throttling, dynamic schema drift sensitivity, long-running agent execution timeouts frequently benchmark Make vs Cassidy AI, Make vs Gumloop, Make vs Relevance AI.
What the Make review says about alternatives & competitors
Within the workflow orchestration landscape, Make competes directly against specialized systems such as Cassidy AI, Gumloop, and Relevance AI. While Gumloop and Relevance AI focus heavily on low-code agentic LLM chains, Make preserves distinct advantages in deterministic enterprise connectivity, native API depth, and visual JSON parsing.Read the full Make review
10 Make alternatives & similar tools compared in detail
Target fit: B2B SaaS (Web SaaS · L3 · Conditional automation)
Enterprise AI agent and workflow automation platform connecting organizational knowledge bases to no-code multi-step operational tasks.
5-Seat Floor: Custom quote · Free plan · $0/mo · Enterprise plan. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Context Window and Indexing Latency: Synchronization delays occur when indexing high-volume document repositories, leading to temporary retrie
Target fit: B2B SaaS, Creators / Solo (Web SaaS · L3 · Conditional automation)
No-code AI workflow orchestrator and agent builder enabling technical marketing and operations teams to automate data extraction and web research.
5-Seat Floor: ~$37/mo · From $37/mo. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Browser Automation Fragility: Dynamic DOM mutations, anti-bot protections, and authentication captchas on target websites can intermitt
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
No-code enterprise orchestration platform enabling teams to build, deploy, and monitor collaborative multi-agent autonomous workforces across operational.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Multi-Agent Cascading Latency: Chained reasoning cycles across multiple cooperating agents introduce cumulative API round-trip overhead,
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS · L3 · Conditional automation)
Autonomous operations platform deploying purpose-built AI agents to execute commercial workflows and multi-step business interactions.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Integration schema brittle maintenance: Agentic task execution relies on strict mapping against target CRM and ERP endpoints, where undocumented
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
B2B conversational marketing and inbound engagement platform leveraging AI chat agents to qualify web traffic and route buyer intent into pipeline.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Firmographic Match Degradation: VPN adoption and remote-work IP sprawl frequently degrade reverse-IP identification accuracy, defaulting
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
No-code automation and integration platform orchestrating multi-step workflows, agentic AI tasks, and data synchronization across thousands of SaaS.
5-Seat Floor: ~$20/mo · Free plan · $19.99–$69/mo. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: High-Volume Payload Latency: Event queues can encounter execution lag during enterprise-scale batch operations, making the platform un
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L4 · Autonomous agent)
Autonomous enterprise AI agent platform integrated into Customer 360 to orchestrate multi-step business logic across service, sales, and marketing.
5-Seat Floor: ~$0/mo · Free plan · $0/mo · Enterprise plan. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Data Cloud Schema Dependency: Agent accuracy and execution reliability degrade when enterprise data is fragmented outside Salesforce Da
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Embedded marketing and revenue AI agent layer natively integrated into the HubSpot Customer Platform for content, social, and operational orchestration.
5-Seat Floor: ~$20/mo · Free plan · $0/mo · Enterprise plan. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: CRM Data Hygiene Dependency: Agent accuracy degrades rapidly if foundational CRM properties exhibit missing lifecycles, duplicated con
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Enterprise integration and automation control platform orchestrating hybrid data flows, autonomous agents, and multi-system business recipes.
5-Seat Floor: ~$100/mo · Free plan · $100/mo · Enterprise plan. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Connector Schema Maintenance: Upstream vendor API payload mutations require frequent manual recipe refactoring and error-trap adjustmen
Target fit: GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams (Web SaaS · L3 · Conditional automation)
Enterprise generative AI discovery, benchmarking catalog, and executive advisory platform evaluating production-ready AI software.
5-Seat Floor: Custom quote · Custom / enterprise pricing. Make: Free plan · $0/mo · Enterprise plan.
Verified Watchout: Catalog Ingestion Latency: Rapid shifts in vendor API endpoints and underlying model releases can outpace automated ingestion pipeli
Frequently asked questions: Make alternatives
What are the best Make alternatives and competitors in 2026?
The leading fact-checked Make alternatives, direct competitors, and software tools similar to Make in No-Code Marketing Workflow Automation include Cassidy AI (Free plan · $0/mo · Enterprise plan), Gumloop (From $37/mo), Relevance AI (Custom / enterprise pricing), Marvis (Custom / enterprise pricing), Drift (Custom / enterprise pricing). In total, MarTechRadar compares 10 programs like Make (10 human fact-checked).
What is a cheaper or free alternative to Make?
Cassidy AI, Zapier, Salesforce Agentforce, HubSpot Breeze, Workato offer a free tier. For lower entry pricing than Make (Free plan · $0/mo · Enterprise plan), Zapier (Free plan · $19.99–$69/mo), Gumloop (From $37/mo), Workato (Free plan · $100/mo · Enterprise plan) publish lower starting tiers.
How does Make pricing compare to similar tools and software?
Make is listed at Free plan · $0/mo · Enterprise plan (free plan). Among alternatives with public USD entry pricing, Zapier starts at Free plan · $19.99–$69/mo and Workato lists Free plan · $100/mo · Enterprise plan.
Why do teams switch from Make to alternatives (including API, quota, or workflow limits)?
Operational considerations and platform boundaries include: High-Throughput Operational Throttling: Complex multi-branch scenarios experience execution queue latency and downstream API rate-limiting when handling high-frequency webhook bursts, requiring manual batching logic.
Fact-checked tools are listed first, starting with direct comparisons; prices are only compared when both come from the vendor's own pricing page. Last updated Oct 14, 2026.