Taboola
Programmatic DSP/SSP & Contextual AdTechActive
Bottom line
Taboola is a Web SaaS tool for Programmatic DSP/SSP & Contextual AdTech (AdTech & Paid Media). Pricing: Revenue share / media-spend based. Best suited to DTC / eCommerce and Enterprise Brands. Preliminary ratings, not yet fact-checked: AI autonomy L3 (conditional automation); moat tier Workflow-embedded. Data last checked Oct 3, 2026.
Leading content discovery and native advertising network reaching 600M+ daily users across global publisher editorial feeds.
Key facts
- Pricing
- Revenue share / media-spend based
- Free plan
- No / not disclosed
- Delivery
- Web SaaS
- Audience
- DTC / eCommerce, Enterprise Brands
- AI autonomy level
- L3 · Conditional automation
- Machine estimate
- Moat tier
- Workflow-embedded
- Machine estimate
- Funding
- Public company
- Headquarters
- United States
- Founded
- 2007
- Last verified
What the vendor highlights
Headlines taken from the official website; not yet editor-reviewed.
- Performance Beyond Search and Social
- Outcomes at Scale Beyond Search and Social
- Specialized PerformanceNot Full Funnel Promises
- Advertise Smarter with Tools that Drive Success
- Master Your Digital Marketing
- Advertiser Success Stories