Recast vs Rockerbox
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 15, 2026.
Recast (Web SaaS) and Rockerbox (Web SaaS) both compete in Marketing Mix Modeling & Incremental Lift. On pricing, Recast lists Custom / enterprise pricing (no free plan disclosed), whereas Rockerbox lists Custom / enterprise pricing (no free plan disclosed). Technically, Recast is rated L2 · Workflow copilot with a 2.4/5.0 (Workflow-embedded) moat, while Rockerbox is rated L3 · Conditional automation with a 4.7/5.0 (Proprietary moat (category leader)) moat. Corporate profile: Recast (founded 2021, HQ New York, United States, $4.5M funding) vs. Rockerbox (founded 2013, HQ New York, United States). Verified by the MarTechRadar Research Desk (Oct 6, 2026 for Recast; Oct 15, 2026 for Rockerbox). At a 5-seat team baseline, Recast starts at Custom quote vs Rockerbox at Custom quote.
Recast
Modern econometrics platform combining continuous Bayesian marketing mix modeling with GeoLift incrementality tests to optimize cross-channel spend.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L2 · Workflow copilot · Moat: 2.4/5.0 (Workflow-embedded)
Target fit: B2B SaaS (Web SaaS)
Rockerbox
Unified marketing attribution, incrementality testing, and marketing mix modeling platform built on a centralized first-party data foundation.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 4.7/5.0 (Proprietary moat (category leader))
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
How Recast and Rockerbox differ
- AI autonomy: Rockerbox is rated L3 · Conditional automation, Recast L2 · Workflow copilot on the MarTechRadar scale.
- Moat tier: Rockerbox is rated Proprietary moat (category leader), Recast Workflow-embedded.
- Rockerbox was founded earlier (2013) than Recast (2021).
- Funding stage: Recast is Seed; Rockerbox is Series A.
- Audience: Recast targets B2B SaaS; Rockerbox targets DTC / eCommerce, Enterprise Brands.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Recast vs Rockerbox (and when to walk away)
Choose Recast if
- Target ICP & Stack Fit: You operate as B2B SaaS requiring a Web SaaS deployment for Marketing Mix Modeling, with verified ecosystem connectivity for Slack, Notion, Looker, Model Context Protocol (MCP).
- L2 Architecture & Defensibility: Defensibility stems from proprietary Bayesian Markov Chain Monte Carlo optimization engines configured for continuous weekly updates rather than static semi-annual snapshots, combined with unified GeoLift experiment design calibration.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Recast if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Recast requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate historical data cold start: Bayesian time-series models face a cold start and need months of steady spend and sales history to isolate clean lift.
- Walk away if geolift setup friction is a deal-breaker for your team: Running clean matched-market GeoLift holdout tests creates friction on ad channels that lack strict regional budget blocks.
Choose Rockerbox if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Marketing Mix Modeling.
- L3 Architecture & Defensibility: Proprietary hybrid measurement methodology pairing granular first-party clickstream identity resolution with aggregate Bayesian marketing mix modeling to withstand browser tracking restrictions.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Rockerbox if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Rockerbox requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate tag setup work: First-time setup requires first-party tracking tags and server event mapping, which takes direct time from data engineers.
- Walk away if walled garden delays is a deal-breaker for your team: Ad networks that hide raw impression logs or delay API reports by several days can slow down daily model updates.
Side-by-side facts
| Field | Recast | Rockerbox |
|---|---|---|
| Subtrack | Marketing Mix Modeling & Incremental Lift | Marketing Mix Modeling & Incremental Lift |
| Pricing | Custom / enterprise pricing | Custom / enterprise pricing |
| Pricing model | Enterprise / quote | Enterprise / quote |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | No free plan disclosed |
| Enterprise plan | Yes | Yes |
| AI autonomy level | L2 · Workflow copilot | L3 · Conditional automation |
| Moat tier & score | 2.4 / 5.0 · Workflow-embedded | 4.7 / 5.0 · Proprietary moat (category leader) |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B SaaS | DTC / eCommerce, Enterprise Brands |
| Ecosystem integrations | Slack, Notion, Looker, Model Context Protocol (MCP) | — |
| Compliance & governance | SOC 2 | SOC 2 |
| Funding & backing | $4.5M · Backed by Lerer Hippeau, Allbirds, Data Tech Fund, Good Friends, Jonah Goodhart | Series A |
| Founded | 2021 | 2013 |
| Headquarters | New York, United States | New York, United States |
| Fact-checked | MarTechRadar Research Desk, Oct 6, 2026 | MarTechRadar Research Desk, Oct 15, 2026 |
| Governance & docs | API & Docs ↗ · Privacy ↗ | — |
Recast vs Rockerbox: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Recast
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Recast does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Recast sells through custom annual enterprise contracts with pricing available on request. Subscription fees scale with measured yearly media spend, number of modeled channels, GeoLift test support, and econometrician onboarding.
- Primary Operational Bottleneck: GeoLift Setup Friction: Running clean matched-market GeoLift holdout tests creates friction on ad channels that lack strict regional budget blocks.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Recast requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Recast order form before signing a 12-month enterprise commitment.
Rockerbox
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Rockerbox does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Rockerbox does not list public self-serve prices on its site. Pricing is available on request through custom enterprise sales quotes based on annual ad spend, data sources, chosen modules (Data Foundation, MTA, MMM, and Testing), and team seats.
- Primary Operational Bottleneck: Past Spend History: Mix models need months of steady spend and sales history to set clean baselines, which limits accuracy during sudden budget shifts.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Rockerbox requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Rockerbox order form before signing a 12-month enterprise commitment.
Limitations
Recast
Limitations and trade-offs to weigh before choosing Recast: Historical Data Cold Start: Bayesian time-series models face a cold start and need months of steady spend and sales history to isolate clean lift.Full limitations in the Recast review
Rockerbox
Operational considerations and platform boundaries include: Tag Setup Work: First-time setup requires first-party tracking tags and server event mapping, which takes direct time from data engineers.Full limitations in the Rockerbox review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Recast and Rockerbox can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Recast over Rockerbox
Work at Recast? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Recast Official Differentiators & Case Study →Why teams choose Rockerbox over Recast
Work at Rockerbox? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Rockerbox Official Differentiators & Case Study →Pricing notes & tier schedules
Recast: Custom / enterprise pricing
Recast sells through custom annual enterprise contracts with pricing available on request. Subscription fees scale with measured yearly media spend, number of modeled channels, GeoLift test support, and econometrician onboarding. Buyers book a sales call to scope an annual contract.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Credit & Usage Burn Multiplier: Workflows on Recast consume metered credits or usage quotas; voice/media minutes, multi-step synthesis, or high-frequency runs can exhaust base allocations and trigger mid-cycle top-up packs.
- Historical Data Cold Start: Bayesian time-series models face a cold start and need months of steady spend and sales history to isolate clean lift.
Rockerbox: Custom / enterprise pricing
Rockerbox does not list public self-serve prices on its site. Pricing is available on request through custom enterprise sales quotes based on annual ad spend, data sources, chosen modules (Data Foundation, MTA, MMM, and Testing), and team seats. Buyers request a demo and custom quote from the Rockerbox sales team.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Tag Setup Work: First-time setup requires first-party tracking tags and server event mapping, which takes direct time from data engineers.
- Walled Garden Delays: Ad networks that hide raw impression logs or delay API reports by several days can slow down daily model updates.
Frequently asked questions: Recast vs Rockerbox
How does Recast pricing compare to Rockerbox in 2026?
Recast is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Rockerbox is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).
How do Recast and Rockerbox compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Recast is rated L2 · Workflow copilot with a Workflow-embedded moat (2.4/5.0), while Rockerbox is rated L3 · Conditional automation with a Proprietary moat (category leader) moat (4.7/5.0).
Which teams are Recast and Rockerbox built for?
Recast is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS. Rockerbox is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands.
What are the main limitations of Recast vs Rockerbox?
For Recast: Limitations and trade-offs to weigh before choosing Recast: Historical Data Cold Start: Bayesian time-series models face a cold start and need months of steady spend and sales history to isolate clean lift. For Rockerbox: Operational considerations and platform boundaries include: Tag Setup Work: First-time setup requires first-party tracking tags and server event mapping, which takes direct time from data engineers.
What are the hidden TCO drivers and contract negotiation levers for Recast vs Rockerbox?
For Recast: Credit & Usage Burn Multiplier (Workflows on Recast consume metered credits or usage quotas; voice/media minutes, multi-step synthesis, or high-frequency runs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Recast order form before signing a 12-month enterprise commitment. For Rockerbox: Tag Setup Work (First-time setup requires first-party tracking tags and server event mapping, which takes direct time from data engineers.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Rockerbox order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 15, 2026.