FullStory
Multi-Touch Attribution & eCommerce DashboardsActive
Bottom line
FullStory is a Web SaaS tool for Multi-Touch Attribution & eCommerce Dashboards (Analytics & Attribution). Pricing: Custom / enterprise pricing. Best suited to B2B SaaS, DTC / eCommerce and Enterprise Brands. Preliminary ratings, not yet fact-checked: AI autonomy L2 (workflow copilot); moat tier Workflow-embedded. Data last checked Oct 3, 2026.
Behavioral data platform providing digital experience analytics, session replay, and funnel drop-off diagnostics.
Key facts
- Pricing
- Custom / enterprise pricing
- Free plan
- No / not disclosed
- Delivery
- Web SaaS
- Audience
- B2B SaaS, DTC / eCommerce, Enterprise Brands
- AI autonomy level
- L2 · Workflow copilot
- Machine estimate
- Moat tier
- Workflow-embedded
- Machine estimate
- Funding
- Series C+
- Headquarters
- United States
- Founded
- 2014
- Last verified