First Touch alternatives & competitors (2026)
HubSpot-integrated outbound automation engine enabling revenue teams to execute programmatic LinkedIn messaging and CRM workflow actions. First Touch pricing: From $10/mo (5-seat TCO floor: ~$99/mo). Below are 10 First Touch alternatives, direct competitors, and software tools similar to First Touch in Autonomous B2B Sales Agents & AI BDRs (10 fact-checked), including Reply.io Jason AI, 11x.ai, Lusha.
Side-by-side switching & TCO comparison
| Tool | 5-Seat Monthly Floor | Switching Delta vs First Touch | Published Price | Free Access | AI Autonomy | Moat | Shortlist |
|---|---|---|---|---|---|---|---|
| First Touch Baseline | ~$99/mo | Current baseline | From $10/mo | No free plan disclosed | L3 · Conditional automation | 4.2/5.0 (Proprietary moat) | |
| Reply.io Jason AI | ~$69/mo | Saves ~$360/yr | From $29/mo | No free plan disclosed | L3 · Conditional automation | 3.8/5.0 (Proprietary moat) | |
| 11x.ai | Custom quote | Custom / enterprise pricing. First Touch: From $10/mo. | Custom / enterprise pricing | No free plan disclosed | L4 · Autonomous agent | 4.0/5.0 (Proprietary moat) | |
| Lusha | ~$37/mo | Saves ~$744/yr | Free plan · $0/mo · Enterprise plan | Free plan | L2 · Workflow copilot | 4.4/5.0 (Proprietary moat (category leader)) | |
| Apollo.io | ~$245/mo | Free plan · $49–$119/seat/mo · Enterprise plan: higher entry price than First Touch (From $10/mo). | Free plan · $49–$119/seat/mo · Enterprise plan | Free plan | L3 · Conditional automation | 4.6/5.0 (Proprietary moat (category leader)) | |
| Demandbase | Custom quote | Custom / enterprise pricing. First Touch: From $10/mo. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.4/5.0 (Proprietary moat (category leader)) | |
| Clay | ~$167/mo | Free plan · $54–$180/mo: higher entry price than First Touch (From $10/mo). | Free plan · $54–$180/mo | Free plan | L3 · Conditional automation | 4.5/5.0 (Proprietary moat (category leader)) | |
| Outreach | Custom quote | Custom / enterprise pricing. First Touch: From $10/mo. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.8/5.0 (Proprietary moat (category leader)) | |
| 6sense | Custom quote | Custom / enterprise pricing. First Touch: From $10/mo. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.8/5.0 (Proprietary moat (category leader)) | |
| Salesloft | Custom quote | Custom / enterprise pricing. First Touch: From $10/mo. | Custom / enterprise pricing | No free plan disclosed | L3 · Conditional automation | 4.8/5.0 (Proprietary moat (category leader)) | |
| Attio | ~$220/mo | $44–$99/seat/mo: higher entry price than First Touch (From $10/mo). | $44–$99/seat/mo | No free plan disclosed | L3 · Conditional automation | 3.5/5.0 (Proprietary moat) |
Cheaper, Free & API / Workflow Alternatives to First Touch
💰 Cheaper Alternatives to First Touch
Compared to First Touch (From $10/mo; 5-seat floor ~$99/mo), lower-cost alternatives include Reply.io Jason AI (From $29/mo — saves ~$360/yr), Lusha (Free plan · $0/mo · Enterprise plan — saves ~$744/yr).
🆓 Free First Touch Alternatives & Trials
Teams seeking a free First Touch alternative or self-serve trial can evaluate Lusha (free plan), Apollo.io (free plan), Clay (free plan).
🔌 API, Quota & Feature-Specific Competitors
Buyers replacing First Touch due to platform rate governance, crm ecosystem dependency, credit burn economics frequently benchmark First Touch vs Reply.io Jason AI.
What the First Touch review says about alternatives & competitors
While autonomous B2B sales competitors like 11x.ai, 1mind, and Actively AI deploy autonomous agent personas to replace SDR workflows end-to-end, First Touch focuses specifically on operational execution inside existing HubSpot pipelines.Read the full First Touch review
10 First Touch alternatives & similar tools compared in detail
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Autonomous conversational AI sales assistant that generates multi-channel sequences, discovers B2B buyer profiles, and automates contextual inbound.
5-Seat Floor: ~$69/mo · From $29/mo: higher entry price than First Touch (From $10/mo).
Verified Watchout: Deliverability and Domain Warming: Automated high-volume email dispatch remains constrained by mailbox provider throttling and DNS reputatio
Target fit: B2B SaaS (Web SaaS · L4 · Autonomous agent)
Autonomous AI SDR and AI sales agent platform deploying digital workers Alice and Julian for outbound prospecting and live voice qualification.
5-Seat Floor: Custom quote · Custom / enterprise pricing. First Touch: From $10/mo.
Verified Watchout: Mailbox Deliverability Degradation: High-volume autonomous outbound generation introduces mailbox domain reputation risks if DNS authenticati
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Browser Extension · L2 · Workflow copilot)
B2B intelligence platform delivering verified direct dials, work emails, and firmographic enrichment via browser extensions, APIs, and AI integrations.
5-Seat Floor: ~$37/mo · Free plan · $0/mo · Enterprise plan. First Touch: From $10/mo.
Verified Watchout: Direct-Dial Decay: Mobile number accuracy degrades rapidly in volatile turnover sectors, requiring manual validation when co
Target fit: B2B SaaS (Web SaaS · L3 · Conditional automation)
B2B sales intelligence and engagement platform combining a 275M+ contact database with built-in multi-channel sequencing and enrichment workflows.
5-Seat Floor: ~$245/mo · Free plan · $49–$119/seat/mo · Enterprise plan: higher entry price than First Touch (From $10/mo).
Verified Watchout: Direct-Dial Data Freshness: Mobile direct-dial accuracy degrades in specialized technical verticals, requiring third-party verificati
Target fit: B2B SaaS, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Account-based marketing and go-to-market orchestration platform combining IP resolution, intent signals, predictive scoring, and multi-channel advertising.
5-Seat Floor: Custom quote · Custom / enterprise pricing. First Touch: From $10/mo.
Verified Watchout: Remote-Work Resolution Degradation: Dynamic residential IP pools and VPN routing frameworks degrade raw domain resolution match rates, forcin
Target fit: B2B SaaS, Marketing Agencies (Web SaaS · L3 · Conditional automation)
Data orchestration and enrichment workspace combining multi-vendor waterfalls, web research agents, and outbound pipeline automation.
5-Seat Floor: ~$167/mo · Free plan · $54–$180/mo: higher entry price than First Touch (From $10/mo).
Verified Watchout: Credit Consumption Volatility: Complex multi-step waterfalls combined with agent web navigation rapidly drain credit balances without pr
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Agentic AI revenue orchestration platform unifying multichannel sales sequences, conversation intelligence, and deal forecasting for enterprise revenue teams.
5-Seat Floor: Custom quote · Custom / enterprise pricing. First Touch: From $10/mo.
Verified Watchout: CRM Schema Maintenance: Bidirectional field synchronization demands continuous administrative overhead, frequently encountering c
Target fit: B2B SaaS (Web SaaS · L3 · Conditional automation)
Enterprise revenue intelligence and account-based marketing platform leveraging predictive models and intent signals to identify and engage in-market.
5-Seat Floor: Custom quote · Custom / enterprise pricing. First Touch: From $10/mo.
Verified Watchout: Network identity resolution thresholds: IP-to-company graph mapping degrades in fidelity when monitoring highly distributed remote workforces or
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS · L3 · Conditional automation)
Enterprise predictive sales engagement platform orchestrating multi-channel outbound sequences, conversation intelligence, and deal workflow management.
5-Seat Floor: Custom quote · Custom / enterprise pricing. First Touch: From $10/mo.
Verified Watchout: Mailbox Deliverability Infrastructure: Unlike specialized cold outreach systems, the platform lacks native automated secondary domain purchasing
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS · L3 · Conditional automation)
AI-native CRM and agentic revenue orchestration platform combining dynamic data modeling with automated outbound and inbound sales workflows.
5-Seat Floor: ~$220/mo · $44–$99/seat/mo: higher entry price than First Touch (From $10/mo).
Verified Watchout: API Ingestion Limits: High-volume external API syncing faces throughput throttling during bulk backfills, delaying historical m
Frequently asked questions: First Touch alternatives
What are the best First Touch alternatives and competitors in 2026?
The leading fact-checked First Touch alternatives, direct competitors, and software tools similar to First Touch in Autonomous B2B Sales Agents & AI BDRs include Reply.io Jason AI (From $29/mo), 11x.ai (Custom / enterprise pricing), Lusha (Free plan · $0/mo · Enterprise plan), Apollo.io (Free plan · $49–$119/seat/mo · Enterprise plan), Demandbase (Custom / enterprise pricing). In total, MarTechRadar compares 10 programs like First Touch (10 human fact-checked).
What is a cheaper or free alternative to First Touch?
Lusha, Apollo.io, Clay offer a free tier.
How does First Touch pricing compare to similar tools and software?
First Touch is listed at From $10/mo (no free plan disclosed). Among alternatives with public USD entry pricing, Reply.io Jason AI starts at From $29/mo and Clay lists Free plan · $54–$180/mo.
Why do teams switch from First Touch to alternatives (including API, quota, or workflow limits)?
Operational considerations and platform boundaries include: Platform Rate Governance: Automated sequences remain strictly governed by LinkedIn member activity quotas, presenting account restriction risks if workflow trigger volumes exceed safe daily messaging limits.
Fact-checked tools are listed first, starting with direct comparisons; prices are only compared when both come from the vendor's own pricing page. Last updated Oct 12, 2026.