Lusha review
Bottom line
Lusha is a Browser Extension tool for Lead Enrichment & Waterfall Orchestration (AI SDR & Outbound). Pricing: $36–$69/seat/mo. Best suited to B2B SaaS, DTC / eCommerce and Enterprise Brands. Editor ratings: AI autonomy L2 (workflow copilot); moat tier Proprietary moat (category leader). Fact-checked by Jiacky Lee on Oct 4, 2026.
B2B sales intelligence and contact enrichment platform delivering verified direct dials and business emails via browser extension and API workflows.
Key facts
- Pricing
- $36–$69/seat/mo
- Free plan
- No / not disclosed
- Delivery
- Browser Extension
- Audience
- B2B SaaS, DTC / eCommerce, Enterprise Brands
- AI autonomy level
- L2 · Workflow copilot
- Editor-verified
- Moat tier
- Proprietary moat (category leader)
- Editor-verified
- Funding
- Series B
- Headquarters
- Tel Aviv, Israel
- Founded
- 2016
- Last verified
Core capabilities
- Lightweight browser extension revealing verified direct phone numbers and email addresses on LinkedIn profiles
- Bulk CSV contact list enrichment appending missing corporate phone numbers and job titles to sales databases
- Native CRM integrations synchronizing prospect contact records directly into Salesforce, HubSpot, and Pipedrive
- Intent data filtering identifying companies exhibiting online purchasing research behavior in target categories
Moat analysis
High-density crowdsourced B2B contact verification network and browser-based prospecting workflow used by hundreds of thousands of sales reps.
Editorial review
Fact-checked by Jiacky Lee on .
Background
Lusha was launched in 2016 in Tel Aviv by Yoni Tserruya and Assaf Eisenstein to provide sales reps with an immediate, friction-free method to source verified B2B mobile numbers and direct emails. Following a $205.0M Series B round led by PSG that valued the company at $1.5B, Lusha operates with a global staff of approximately 300 employees. The software is tailored for individual account executives, fast-growing startup sales teams, and mid-market revenue organizations that need to uncover decision-maker contact details while browsing LinkedIn.
How Lusha works
Rather than forcing users into cumbersome standalone search portals, Lusha functions primarily through an intuitive browser extension. When a sales development rep views a prospective buyer's profile on LinkedIn or a company website, the extension displays verified work emails and direct mobile numbers. With a single click, the contact details can be validated, saved to a prospect list, and pushed directly into connected CRM platforms such as Salesforce or HubSpot, minimizing manual data entry.
Limitations
However, an operational trade-off of Lusha's consumption model is its credit-burn rate and varying data accuracy across specialized non-tech industries. Revealing a direct phone number typically consumes multiple credits, causing fast-moving SDR teams to deplete monthly allowances rapidly. Furthermore, contact data quality can degrade for small regional businesses and niche industrial sectors, where crowdsourced contact verification occurs less frequently. The software is not built for high-volume programmatic email scraping.
Lusha pricing
Pricing follows a credit-based subscription model with monthly and annual options offering approximately 25% savings. A permanent Free plan provides 40 credits per month for individual testing. The Pro tier costs approximately $36 per user per month billed annually ($49 billed monthly) for up to 480 credits annually per user. The Premium tier costs approximately $59 to $69 per user per month billed annually with higher credit limits and team collaboration controls. Custom enterprise contracts (Scale) offer custom credit allowances and dedicated account management.
How Lusha compares
In sales prospecting tool evaluations, Lusha competes directly against Apollo.io and ZoomInfo, winning praise for its intuitive browser extension experience and straightforward direct-dial accuracy. For sales teams that prioritize smooth LinkedIn prospecting without complex enterprise procurement, Lusha delivers an agile and dependable contact sourcing solution.