Haus vs Measured
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 16, 2026.
Haus (Web SaaS) and Measured (Web SaaS) both compete in Marketing Mix Modeling & Incremental Lift. On pricing, Haus lists Pricing not disclosed (no free plan disclosed), whereas Measured lists Custom / enterprise pricing (no free plan disclosed). Technically, Haus is rated L2 · Workflow copilot with a 4.1/5.0 (Proprietary moat) moat, while Measured is rated L2 · Workflow copilot with a 1.9/5.0 (Thin wrapper) moat. Corporate profile: Haus (founded 2021, HQ San Francisco, CA, $61.1M funding) vs. Measured (founded 2017, HQ Austin, Texas, United States, $21M funding). Verified by the MarTechRadar Research Desk (Oct 16, 2026 for Haus; Oct 15, 2026 for Measured). At a 5-seat team baseline, Haus starts at Custom quote vs Measured at Custom quote.
Haus
Causal marketing intelligence platform combining geo-lift incrementality experiments, Causal MMM, and an AI media optimization agent.
5-User Team Cost: Custom quote (Pricing not disclosed) · Autonomy: L2 · Workflow copilot · Moat: 4.1/5.0 (Proprietary moat)
Target fit: B2B SaaS, Growth Teams (Web SaaS)
Measured
AI-powered marketing effectiveness platform combining geo-holdout incrementality testing with media mix modeling (MMM) for enterprise brands.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L2 · Workflow copilot · Moat: 1.9/5.0 (Thin wrapper)
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
How Haus and Measured differ
- Moat tier: Haus is rated Proprietary moat, Measured Thin wrapper.
- Measured was founded earlier (2017) than Haus (2021).
- Headquarters: Haus in San Francisco, CA, Measured in Austin, Texas, United States.
- Verified backing: Haus records $61.1M; Measured records $21M (Telescope Partners).
- Audience: Haus targets B2B SaaS, Growth Teams; Measured targets DTC / eCommerce, Enterprise Brands.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Haus vs Measured (and when to walk away)
Choose Haus if
- Target ICP & Stack Fit: You operate as B2B SaaS and Growth Teams requiring a Web SaaS deployment for Marketing Mix Modeling, with verified ecosystem connectivity for Snowflake, Google BigQuery, Shopify.
- L2 Architecture & Defensibility: Anchoring Bayesian marketing mix models directly to empirical geo-holdout lift experiments creates a proprietary causal truth dataset that observational attribution tools cannot easily replicate.
- Commercial Model Fit: Your procurement budget aligns with Pricing not disclosed.
Walk away from Haus if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Haus requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate holdout test revenue pause: Running valid geo-holdout tests requires pausing or cutting ad spend in control regions for a few weeks, which is hard during peak sales seasons.
- Walk away if needs national ad spend scale is a deal-breaker for your team: Brands with small monthly ad budgets or single-city sales lack enough regional data spread to run accurate geo-lift splits.
Choose Measured if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Marketing Mix Modeling.
- L2 Architecture & Defensibility: Extensive library of pre-configured split-testing protocols paired with Bayesian econometric pipelines that dynamically anchor MMM coefficients to real-world incrementality experiments.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Measured if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Measured requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate geo-tests take weeks to run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
- Walk away if high paid media spend needed is a deal-breaker for your team: Running clean regional split cells takes large monthly ad spend and nationwide order volume.
Side-by-side facts
| Field | Haus | Measured |
|---|---|---|
| Subtrack | Marketing Mix Modeling & Incremental Lift | Marketing Mix Modeling & Incremental Lift |
| Pricing | Pricing not disclosed | Custom / enterprise pricing |
| Pricing model | Not disclosed | Enterprise / quote |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | No free plan disclosed |
| Enterprise plan | Not recorded | Yes |
| AI autonomy level | L2 · Workflow copilot | L2 · Workflow copilot |
| Moat tier & score | 4.1 / 5.0 · Proprietary moat | 1.9 / 5.0 · Thin wrapper |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B SaaS, Growth Teams | DTC / eCommerce, Enterprise Brands |
| Ecosystem integrations | Snowflake, Google BigQuery, Shopify | — |
| Funding & backing | $61.1M | $21M · Backed by Telescope Partners |
| Founders | Zach Epstein | — |
| Company size | 201-500 employees | — |
| Founded | 2021 | 2017 |
| Headquarters | San Francisco, CA | Austin, Texas, United States |
| Fact-checked | MarTechRadar Research Desk, Oct 16, 2026 | MarTechRadar Research Desk, Oct 15, 2026 |
| Governance & docs | Trust & Security ↗ · Terms ↗ · Privacy ↗ | — |
Haus vs Measured: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Haus
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Haus does not disclose a public self-serve floor (Pricing not disclosed). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Haus sells through custom annual contracts with pricing available on request. Packages—spanning Basics for Shopify, Core, Plus, and Enterprise—scale with yearly ad spend and channel count. Plans bundle marketing science support, cloud warehouse links, and the Architect AI agent.
- Primary Operational Bottleneck: Holdout Test Revenue Pause: Running valid geo-holdout tests requires pausing or cutting ad spend in control regions for a few weeks, which is hard during peak sales seasons.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Haus requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Haus order form before signing a 12-month enterprise commitment.
Measured
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Measured does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Measured sells through custom annual contracts (`measured.com`) with pricing on request. Quotes scale with total yearly ad spend under measurement, active channels, and support for lift testing and MMM planning.
- Primary Operational Bottleneck: Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Measured requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Measured order form before signing a 12-month enterprise commitment.
Limitations
Haus
Limitations and trade-offs to weigh before choosing Haus: Holdout Test Revenue Pause: Running valid geo-holdout tests requires pausing or cutting ad spend in control regions for a few weeks, which is hard during peak sales seasons.Full limitations in the Haus review
Measured
Limitations and trade-offs to weigh before choosing Measured: Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.Full limitations in the Measured review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Haus and Measured can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Haus over Measured
Work at Haus? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Haus Official Differentiators & Case Study →Why teams choose Measured over Haus
Work at Measured? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Measured Official Differentiators & Case Study →Pricing notes & tier schedules
Haus: Pricing not disclosed
Haus sells through custom annual contracts with pricing available on request. Packages—spanning Basics for Shopify, Core, Plus, and Enterprise—scale with yearly ad spend and channel count. Plans bundle marketing science support, cloud warehouse links, and the Architect AI agent.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Enterprise Governance & Add-On Gating: Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons.
- Holdout Test Revenue Pause: Running valid geo-holdout tests requires pausing or cutting ad spend in control regions for a few weeks, which is hard during peak sales seasons.
Measured: Custom / enterprise pricing
Measured sells through custom annual contracts (`measured.com`) with pricing on request. Quotes scale with total yearly ad spend under measurement, active channels, and support for lift testing and MMM planning.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
- High Paid Media Spend Needed: Running clean regional split cells takes large monthly ad spend and nationwide order volume.
Frequently asked questions: Haus vs Measured
How does Haus pricing compare to Measured in 2026?
Haus is listed at Pricing not disclosed (not disclosed, no free plan disclosed), whereas Measured is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).
How do Haus and Measured compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Haus is rated L2 · Workflow copilot with a Proprietary moat moat (4.1/5.0), while Measured is rated L2 · Workflow copilot with a Thin wrapper moat (1.9/5.0).
Which teams are Haus and Measured built for?
Haus is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for B2B SaaS, Growth Teams. Measured is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands.
What are the main limitations of Haus vs Measured?
For Haus: Limitations and trade-offs to weigh before choosing Haus: Holdout Test Revenue Pause: Running valid geo-holdout tests requires pausing or cutting ad spend in control regions for a few weeks, which is hard during peak sales seasons. For Measured: Limitations and trade-offs to weigh before choosing Measured: Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
What are the hidden TCO drivers and contract negotiation levers for Haus vs Measured?
For Haus: Enterprise Governance & Add-On Gating (Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Haus order form before signing a 12-month enterprise commitment. For Measured: Geo-Tests Take Weeks to Run (Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Measured order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 16, 2026.