Measured vs Northbeam
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 15, 2026.
Measured (Web SaaS) and Northbeam (Web SaaS) both compete in Marketing Mix Modeling & Incremental Lift. On pricing, Measured lists Custom / enterprise pricing (no free plan disclosed), whereas Northbeam lists $1,500–$3,500/mo · Enterprise plan (no free plan disclosed). Technically, Measured is rated L2 · Workflow copilot with a 1.9/5.0 (Thin wrapper) moat, while Northbeam is rated L2 · Workflow copilot with a 4.7/5.0 (Proprietary moat (category leader)) moat. Corporate profile: Measured (founded 2017, HQ Austin, Texas, United States, $21M funding) vs. Northbeam (founded 2019, HQ San Francisco, California, United States, $30M funding). Both profiles are verified by the MarTechRadar Research Desk (Oct 15, 2026). At a 5-seat team baseline, Measured starts at Custom quote vs Northbeam at ~$1,500/mo (base).
Measured
AI-powered marketing effectiveness platform combining geo-holdout incrementality testing with media mix modeling (MMM) for enterprise brands.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L2 · Workflow copilot · Moat: 1.9/5.0 (Thin wrapper)
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
Northbeam
First-party multi-touch attribution, media mix modeling (MMM), and incrementality platform built for profitable growth in DTC and e-commerce.
5-User Team Cost: ~$1,500/mo (base) ($1,500–$3,500/mo · Enterprise plan) · Autonomy: L2 · Workflow copilot · Moat: 4.7/5.0 (Proprietary moat (category leader))
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
How Measured and Northbeam differ
- Pricing model: Measured is enterprise / quote, Northbeam is subscription.
- Northbeam publishes an entry price ($1,500–$3,500/mo · Enterprise plan); Measured does not (Custom / enterprise pricing).
- Moat tier: Northbeam is rated Proprietary moat (category leader), Measured Thin wrapper.
- Measured was founded earlier (2017) than Northbeam (2019).
- Headquarters: Measured in Austin, Texas, United States, Northbeam in San Francisco, California, United States.
- Verified backing: Measured records $21M (Telescope Partners); Northbeam records $30M (Silversmith Capital Partners).
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Measured vs Northbeam (and when to walk away)
Choose Measured if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Marketing Mix Modeling.
- L2 Architecture & Defensibility: Extensive library of pre-configured split-testing protocols paired with Bayesian econometric pipelines that dynamically anchor MMM coefficients to real-world incrementality experiments.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Measured if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Measured requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate geo-tests take weeks to run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
- Walk away if high paid media spend needed is a deal-breaker for your team: Running clean regional split cells takes large monthly ad spend and nationwide order volume.
Choose Northbeam if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Marketing Mix Modeling, with verified ecosystem connectivity for Shopify, Model Context Protocol (MCP).
- L2 Architecture & Defensibility: Proprietary first-party pixel data assets combined with machine learning models (Northbeam Apex and C+DV) that blend multi-touch attribution with media mix modeling and MCP access.
- Commercial Model Fit: Your procurement budget aligns with $1,500–$3,500/mo · Enterprise plan.
Walk away from Northbeam if
- Walk away if your team is at early validation stage with a <$250/mo tool budget (Northbeam starts at $1,500–$3,500/mo · Enterprise plan before seat or usage expansion).
- Walk away if your workflow cannot tolerate built for brands spending $1m+ a year on ads: With plans starting at $1,500/month, Northbeam is too expensive for early-stage stores with small ad budgets.
- Walk away if first-party pixel setup needed is a deal-breaker for your team: Getting clean server-side tracking across custom or headless checkout flows takes upfront engineering setup and QA.
Side-by-side facts
| Field | Measured | Northbeam |
|---|---|---|
| Subtrack | Marketing Mix Modeling & Incremental Lift | Marketing Mix Modeling & Incremental Lift |
| Pricing | Custom / enterprise pricing | $1,500–$3,500/mo · Enterprise plan |
| Pricing model | Enterprise / quote | Subscription |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | No free plan disclosed |
| Enterprise plan | Yes | Yes |
| AI autonomy level | L2 · Workflow copilot | L2 · Workflow copilot |
| Moat tier & score | 1.9 / 5.0 · Thin wrapper | 4.7 / 5.0 · Proprietary moat (category leader) |
| Delivery | Web SaaS | Web SaaS |
| Audience | DTC / eCommerce, Enterprise Brands | DTC / eCommerce, Enterprise Brands |
| Ecosystem integrations | — | Shopify, Model Context Protocol (MCP) |
| Funding & backing | $21M · Backed by Telescope Partners | $30M · Backed by Silversmith Capital Partners |
| Founded | 2017 | 2019 |
| Headquarters | Austin, Texas, United States | San Francisco, California, United States |
| Fact-checked | MarTechRadar Research Desk, Oct 15, 2026 | MarTechRadar Research Desk, Oct 15, 2026 |
Measured vs Northbeam: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Measured
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Measured does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Measured sells through custom annual contracts (`measured.com`) with pricing on request. Quotes scale with total yearly ad spend under measurement, active channels, and support for lift testing and MMM planning.
- Primary Operational Bottleneck: Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Measured requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Measured order form before signing a 12-month enterprise commitment.
Northbeam
High Deal-Risk · Constraint Mismatch- Budget Ceiling Breached ($1,500/mo vs. $800/mo cap): At 5 seats, Northbeam's verified entry floor ($1,500–$3,500/mo · Enterprise plan) exceeds your $800/mo budget before add-ons or overages.
- Published Self-Serve Entry Floor: Northbeam publishes a transparent entry point ($1,500–$3,500/mo · Enterprise plan) for initial validation before committing.
- Primary Operational Bottleneck: Built for Brands Spending $1M+ a Year on Ads: With plans starting at $1,500/month, Northbeam is too expensive for early-stage stores with small ad budgets.
Walk-Away Rule: Walk away if your team is at early validation stage with a <$250/mo tool budget (Northbeam starts at $1,500–$3,500/mo · Enterprise plan before seat or usage expansion).
Negotiation Lever: Negotiate price-lock protection on additional seats and overage credits above the $1,500–$3,500/mo · Enterprise plan entry tier.
Limitations
Measured
Limitations and trade-offs to weigh before choosing Measured: Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.Full limitations in the Measured review
Northbeam
Limitations and trade-offs to weigh before choosing Northbeam: Built for Brands Spending $1M+ a Year on Ads: With plans starting at $1,500/month, Northbeam is too expensive for early-stage stores with small ad budgets.Full limitations in the Northbeam review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Measured and Northbeam can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Measured over Northbeam
Work at Measured? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Measured Official Differentiators & Case Study →Why teams choose Northbeam over Measured
Work at Northbeam? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Northbeam Official Differentiators & Case Study →Pricing notes & tier schedules
Measured: Custom / enterprise pricing
Measured sells through custom annual contracts (`measured.com`) with pricing on request. Quotes scale with total yearly ad spend under measurement, active channels, and support for lift testing and MMM planning.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.
- High Paid Media Spend Needed: Running clean regional split cells takes large monthly ad spend and nationwide order volume.
Northbeam: $1,500–$3,500/mo · Enterprise plan
Northbeam prices its tiers based on annual ad spend (`northbeam.io/pricing`). The Starter plan costs $1,500/month for brands spending under $1.5M/year on ads (including MTA, Northbeam Apex, C+DV, and Northbeam MCP), and the Professional plan costs $3,500/month for brands spending up to $500K/month on ads.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Built for Brands Spending $1M+ a Year on Ads: With plans starting at $1,500/month, Northbeam is too expensive for early-stage stores with small ad budgets.
- First-Party Pixel Setup Needed: Getting clean server-side tracking across custom or headless checkout flows takes upfront engineering setup and QA.
Frequently asked questions: Measured vs Northbeam
How does Measured pricing compare to Northbeam in 2026?
Measured is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Northbeam is listed at $1,500–$3,500/mo · Enterprise plan (subscription, no free plan disclosed).
How do Measured and Northbeam compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Measured is rated L2 · Workflow copilot with a Thin wrapper moat (1.9/5.0), while Northbeam is rated L2 · Workflow copilot with a Proprietary moat (category leader) moat (4.7/5.0).
Which teams are Measured and Northbeam built for?
Measured is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands. Northbeam is a Web SaaS product in Marketing Mix Modeling & Incremental Lift designed for DTC / eCommerce, Enterprise Brands.
What are the main limitations of Measured vs Northbeam?
For Measured: Limitations and trade-offs to weigh before choosing Measured: Geo-Tests Take Weeks to Run: Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks. For Northbeam: Limitations and trade-offs to weigh before choosing Northbeam: Built for Brands Spending $1M+ a Year on Ads: With plans starting at $1,500/month, Northbeam is too expensive for early-stage stores with small ad budgets.
What are the hidden TCO drivers and contract negotiation levers for Measured vs Northbeam?
For Measured: Geo-Tests Take Weeks to Run (Matched-market holdout tests usually need three to six weeks to reach clear results, so they do not guide same-day ad tweaks.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Measured order form before signing a 12-month enterprise commitment. For Northbeam: Built for Brands Spending $1M+ a Year on Ads (With plans starting at $1,500/month, Northbeam is too expensive for early-stage stores with small ad budgets.) Negotiation lever: Negotiate price-lock protection on additional seats and overage credits above the $1,500–$3,500/mo · Enterprise plan entry tier.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 15, 2026.