Perpetua
Bottom line
Perpetua is a Web SaaS tool for Retail Media & Product Feed Management (AdTech & Paid Media). Pricing: $250–$550/mo. Best suited to DTC / eCommerce. Preliminary ratings, not yet fact-checked: AI autonomy L3 (conditional automation); moat tier Proprietary moat. Data last checked Oct 3, 2026.
Retail media advertising optimization platform automating programmatic bidding and product feed intelligence on Amazon and Walmart.
Key facts
- Pricing
- $250–$550/mo
- Free plan
- No / not disclosed
- Delivery
- Web SaaS
- Audience
- DTC / eCommerce
- AI autonomy level
- L3 · Conditional automation
- Draft estimate, not yet fact-checked
- Moat tier
- Proprietary moat
- Draft estimate, not yet fact-checked
- Funding
- Acquired
- Headquarters
- Canada
- Founded
- 2017
- Last verified
Core capabilities
- Goal-based automated bidding optimizing Sponsored Products, Sponsored Brands, and Amazon DSP campaigns
- Keyword harvesting algorithms that automatically migrate converting search queries into targeted exact-match campaigns
- Cross-marketplace retail media coverage across Amazon, Walmart Connect, Target Roundel, and Instacart
- Inventory-aware bidding that automatically pauses advertising on SKUs experiencing low stock or suppressed buy-boxes
Moat analysis
High switching costs driven by deep retail marketplace integrations (Amazon Ads Advanced Partner), algorithmic keyword harvesting, and proprietary retail inventory synchronization.
Editorial review
Draft: this review, the ratings and the moat analysis on this page have not yet been fact-checked by an editor. Check the vendor's website before relying on them.
Background
Perpetua is a retail media advertising optimization and intelligence platform for consumer packaged goods (CPG) brands, marketplace aggregators, and omnichannel retail merchants. Founded in Toronto in 2017 by Rosco Hill and acquired by Ascential in 2021, Perpetua replaces the tedious manual keyword management of marketplace advertising with goal-based algorithmic execution across Amazon Ads, Walmart Connect, Target Roundel, and Instacart.
How Perpetua works
Perpetua's technological core is its 'Goals' architecture. Instead of manually adjusting individual bids across thousands of product keywords, a brand manager simply defines a strategic objective—such as brand defense, category conquesting, or a target Advertising Cost of Sale (ACoS)—for each product line. Perpetua's algorithms continuously optimize keyword bids, harvest converting search queries from broad discovery campaigns into exact-match targets, and dynamically negotiate Amazon DSP programmatic bids. Crucially, its inventory-aware engine automatically pauses advertising on SKUs that lose the Buy Box or drop below safety stock levels, eliminating wasted ad spend.
The software is specialized exclusively for retail media marketplace environments. Brands operating strictly in B2B software or local services will find no utility in Perpetua. Furthermore, for very small marketplace sellers with only one or two products and minimal ad spend, the monthly software fees and data requirements make the platform's advanced algorithmic features disproportionate.
Perpetua pricing
Pricing is based on monthly marketplace advertising spend, typically starting at $250 to $550 per month for emerging brands and scaling with a tiered percentage fee on larger ad budgets. Enterprise agreements include dedicated marketplace strategists and custom retail media data integrations.
How Perpetua works
When evaluating retail media software, Perpetua is a strong fit for multichannel retail brands that sell simultaneously across Amazon, Walmart, and Instacart and need a centralized, programmatic advertising engine. While Pacvue offers broader enterprise retail operational analytics and Helium 10 serves individual Amazon FBA sellers with keyword research, Perpetua delivers the most sophisticated, hands-free algorithmic bidding engine for pure retail advertising performance.