10 Best Close alternatives & competitors (2026)
Close lists $9–$139/seat/mo ↗, with a 5-user team floor of ~$45/mo. Compare 10 verified Close alternatives below, starting with Salesloft, Apollo.io, Boomerang AI.
Side-by-side switching & TCO comparison
| Tool | 5-Seat Monthly Floor | 5-Seat Delta vs Close | Published Price | Free Access | AI Workflow | Moat (1–5) | Shortlist |
|---|---|---|---|---|---|---|---|
| Close Baseline | ~$45/mo | Current baseline | $9–$139/seat/mo ↗ | No free plan disclosed | Semi-autonomous agent | 3.0/5.0 (Workflow-embedded (strong)) | |
| Salesloft | Custom quote | Custom / enterprise pricing. Close: $9–$139/seat/mo. | Custom / enterprise pricing ↗ | No free plan disclosed | Rule-based automation | 4.7/5.0 (Proprietary moat (category leader)) | |
| Apollo.io | $245/mo | Free plan · $49–$119/seat/mo · Enterprise plan: higher entry price than Close ($9–$139/seat/mo). | Free plan · $49–$119/seat/mo · Enterprise plan ↗ | Free plan | Rule-based automation | 4.5/5.0 (Proprietary moat (category leader)) | |
| Boomerang AI | ~$20/mo (base) | Saves ~$300/yr | $20–$2,000/mo · Enterprise plan ↗ | No free plan disclosed | Rule-based automation | 3.9/5.0 (Proprietary moat) | |
| Clay | $54/mo | Free plan · $54–$180/mo: higher entry price than Close ($9–$139/seat/mo). | Free plan · $54–$180/mo ↗ | Free plan | Rule-based automation | 4.6/5.0 (Proprietary moat (category leader)) | |
| Demandbase | Custom quote | Custom / enterprise pricing. Close: $9–$139/seat/mo. | Custom / enterprise pricing | No free plan disclosed | Rule-based automation | 4.8/5.0 (Proprietary moat (category leader)) | |
| Lusha | Custom quote | Custom / enterprise pricing. Close: $9–$139/seat/mo. | Custom / enterprise pricing ↗ | Free plan | Workflow copilot | 4.4/5.0 (Proprietary moat (category leader)) | |
| 11x.ai | Custom quote | Custom / enterprise pricing. Close: $9–$139/seat/mo. | Custom / enterprise pricing | No free plan disclosed | Semi-autonomous agent | 4.0/5.0 (Proprietary moat) | |
| Squirrels | ~$399/mo (base) | $399–$499/mo: higher entry price than Close ($9–$139/seat/mo). | $399–$499/mo ↗ | Free trial | Rule-based automation | 2.1/5.0 (Workflow-embedded) | |
| Attio | ~$220/mo | $44–$99/seat/mo: higher entry price than Close ($9–$139/seat/mo). | $44–$99/seat/mo ↗ | No free plan disclosed | Rule-based automation | 4.3/5.0 (Proprietary moat (category leader)) | |
| 6sense | Custom quote | Custom / enterprise pricing. Close: $9–$139/seat/mo. | Custom / enterprise pricing | No free plan disclosed | Rule-based automation | 4.7/5.0 (Proprietary moat (category leader)) |
Cheaper, free & workflow alternatives to Close
Cheaper alternatives to Close
Compared to Close ($9–$139/seat/mo; 5-seat floor ~$45/mo), lower-cost team options include Boomerang AI ($20–$2,000/mo · Enterprise plan, saves ~$300/yr).
Free Close alternatives & trials
Teams testing a free Close alternative or self-serve trial can start with Apollo.io (free plan), Clay (free plan), Lusha (free plan), Squirrels (free trial).
API, quota & feature-specific competitors
Teams replacing Close over primary operational trade-off, functional scope boundary, deployment & governance considerations most often compare Close vs Boomerang AI, Close vs Squirrels.
What the Close review says about alternatives & competitors
In the B2B sales execution, AI SDR workflow, and CRM market, Close competes with HubSpot Sales Hub, Pipedrive, Apollo.io, and Salesloft, alongside verified CAT-04-01 peers including SellScale, Octave, DeepSales, Squirrels, Boomerang AI, and Sellible.Read the full Close review
10 Close alternatives & similar tools compared in detail
Target fit: B2B SaaS & DTC / eCommerce (Web SaaS · Rule-based automation).
Enterprise predictive sales engagement platform orchestrating multi-channel outbound sequences, conversation intelligence, and deal workflow management.
5-seat floor: Custom quote. Custom / enterprise pricing. Close: $9–$139/seat/mo. Published tiers: Enterprise / Custom (Custom quote).
How Salesloft differs from Close: Salesloft is listed under Cold Email Sequences & Mailbox Infra; Close under Autonomous B2B Sales Agents & AI BDRs. Pricing model: Salesloft is enterprise / quote, Close is per seat.
Integrations: Salesforce, HubSpot, Outreach, Twilio Segment.
Verified watchout: Mailbox Deliverability Infrastructure: Unlike specialized cold outreach systems, the platform lacks native automated secondary domain.
Target fit: B2B SaaS (Web SaaS · Rule-based automation).
B2B sales intelligence and engagement platform combining a 275M+ contact database with built-in multi-channel sequencing and enrichment workflows.
5-seat floor: $245/mo. Free plan · $49–$119/seat/mo · Enterprise plan: higher entry price than Close ($9–$139/seat/mo). Published tiers: Free ($0/mo), Basic ($49/seat/mo (annual)), Professional ($79/seat/mo (annual)), Organization ($119/seat/mo (annual, min 3 seats)).
How Apollo.io differs from Close: Apollo.io is listed under Lead Enrichment & Waterfall Orchestration; Close under Autonomous B2B Sales Agents & AI BDRs. Pricing model: Apollo.io is freemium, Close is per seat.
Integrations: Salesforce, HubSpot, Outreach, Snowflake, Shopify. Compliance: GDPR.
Verified watchout: Direct-Dial Data Freshness: Mobile direct-dial accuracy degrades in specialized technical verticals, requiring third-party verification to avoid.
Target fit: B2B Marketing & GTM Teams (SaaS Platform · Rule-based automation).
Autonomous B2B referral and warm-intro sales agent that maps relationship graphs, tracks champions, and orchestrates pipeline introductions.
5-seat floor: ~$20/mo (base). $20–$2,000/mo · Enterprise plan: higher entry price than Close ($9–$139/seat/mo). Published tiers: Enterprise / Custom (Custom quote).
How Boomerang AI differs from Close: Pricing model: Boomerang AI is subscription, Close is per seat. Entry price: Close starts lower ($9–$139/seat/mo) than Boomerang AI ($20–$2,000/mo · Enterprise plan).
Integrations: Salesforce, HubSpot, Outreach, Slack, LinkedIn, Model Context Protocol (MCP). Compliance: SOC 2, GDPR.
Verified watchout: Connector Network Density Barrier: Because Rudy's conversion advantage depends on activating authentic relationships from founders, executives.
Target fit: B2B SaaS & Marketing Agencies (Web SaaS · Rule-based automation).
Data orchestration and enrichment workspace combining multi-vendor waterfalls, web research agents, and outbound pipeline automation.
5-seat floor: $54/mo. Free plan · $54–$180/mo: higher entry price than Close ($9–$139/seat/mo). Published tiers: Free ($0/mo), Launch ($54–$185/mo), Growth ($185–$495/mo), Enterprise (Custom quote).
How Clay differs from Close: Clay is listed under Lead Enrichment & Waterfall Orchestration; Close under Autonomous B2B Sales Agents & AI BDRs. Pricing model: Clay is freemium, Close is per seat.
Integrations: Salesforce, HubSpot, Slack, Snowflake, Intercom, Model Context Protocol (MCP). Compliance: SOC 2, GDPR, CCPA.
Verified watchout: Fast Credit Burn: Chaining multi-vendor waterfalls with AI web research agents on large lists can burn through monthly credit pools quickly.
Target fit: B2B SaaS & Enterprise Brands (Web SaaS · Rule-based automation).
Account-based marketing and go-to-market orchestration platform combining IP resolution, intent signals, predictive scoring, and multi-channel advertising.
5-seat floor: Custom quote. Custom / enterprise pricing. Close: $9–$139/seat/mo. Published tiers: Enterprise / Custom (Custom quote).
How Demandbase differs from Close: Demandbase is listed under Buyer Intent Data & Account-Based Marketing; Close under Autonomous B2B Sales Agents & AI BDRs. Pricing model: Demandbase is enterprise / quote, Close is per seat.
Integrations: Salesforce, HubSpot, Outreach. Compliance: SOC 2.
Verified watchout: Remote Work IP Gaps: Home Wi-Fi networks and corporate VPNs lower IP-to-company match rates, forcing the tool to lean more on cookie and device.
Target fit: B2B SaaS & DTC / eCommerce (Browser Extension · Workflow copilot).
B2B intelligence platform delivering verified direct dials, work emails, and firmographic enrichment via browser extensions, APIs, and AI integrations.
5-seat floor: Custom quote. Custom / enterprise pricing. Close: $9–$139/seat/mo. Published tiers: Free / Sandbox ($0), Enterprise / Custom (Custom quote).
How Lusha differs from Close: Lusha is listed under Lead Enrichment & Waterfall Orchestration; Close under Autonomous B2B Sales Agents & AI BDRs. Pricing model: Lusha is enterprise / quote, Close is per seat.
Integrations: Salesforce, HubSpot, Pipedrive, Zapier. Compliance: SOC 2, GDPR, ISO 27001.
Verified watchout: Direct-Dial Decay: Mobile number accuracy degrades rapidly in volatile turnover sectors, requiring manual validation when contact records drift.
Target fit: B2B SaaS (Web SaaS · Semi-autonomous agent).
Autonomous AI SDR and AI sales agent platform deploying digital workers Alice and Julian for outbound prospecting and live voice qualification.
5-seat floor: Custom quote. Custom / enterprise pricing. Close: $9–$139/seat/mo. Published tiers: Enterprise / Custom (Custom quote).
How 11x.ai differs from Close: Pricing model: 11x.ai is enterprise / quote, Close is per seat. Close publishes an entry price ($9–$139/seat/mo); 11x.ai does not (Custom / enterprise pricing).
Integrations: Salesforce, HubSpot, Slack. Compliance: SOC 2.
Verified watchout: Mailbox Deliverability Degradation: High-volume autonomous outbound generation introduces mailbox domain reputation risks if DNS authentication.
Target fit: B2B Marketing & GTM Teams (SaaS Platform · Rule-based automation).
Multimodal AI SDR and autonomous B2B outbound agent platform orchestrating voice calls, SMS, and email prospecting.
5-seat floor: ~$399/mo (base). $399–$499/mo: higher entry price than Close ($9–$139/seat/mo).
How Squirrels differs from Close: Pricing model: Squirrels is subscription, Close is per seat. Entry price: Close starts lower ($9–$139/seat/mo) than Squirrels ($399–$499/mo).
Integrations: HubSpot, Outreach, Zapier.
Verified watchout: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that automated AI voice calling and SMS outreach.
Target fit: B2B Sales Leaders & SDR/BDR Teams (Web SaaS · Rule-based automation).
AI-native CRM and agentic revenue orchestration platform combining dynamic data modeling with automated outbound and inbound sales workflows.
5-seat floor: ~$220/mo. $44–$99/seat/mo: higher entry price than Close ($9–$139/seat/mo). Published tiers: Plus ($44/seat/mo), Pro ($99/seat/mo).
How Attio differs from Close: Entry price: Close starts lower ($9–$139/seat/mo) than Attio ($44–$99/seat/mo). Published tier ladder: Attio documents 2 priced tiers (Plus $44/seat/mo, Pro $99/seat/mo); Close documents 4 priced tiers (Solo $9/seat/mo, Essentials $35/seat/mo, Growth $99/seat/mo).
Integrations: Outreach, Twilio Segment.
Verified watchout: API Ingestion Limits: High-volume external API syncing faces throughput throttling during bulk backfills, delaying historical message indexing.
Target fit: B2B SaaS (Web SaaS · Rule-based automation).
Enterprise revenue intelligence and account-based marketing platform leveraging predictive models and intent signals to identify and engage in-market.
5-seat floor: Custom quote. Custom / enterprise pricing. Close: $9–$139/seat/mo. Published tiers: Enterprise / Custom (Custom quote).
How 6sense differs from Close: 6sense is listed under Buyer Intent Data & Account-Based Marketing; Close under Autonomous B2B Sales Agents & AI BDRs. Pricing model: 6sense is enterprise / quote, Close is per seat.
Integrations: Salesforce, Salesloft.
Verified watchout: Remote Work IP Match Drops: Home internet routers and VPNs lower reverse-IP match rates, especially when tracking small shops or remote-first.
Frequently asked questions: Close alternatives
What are the best Close alternatives and competitors in 2026?
The leading fact-checked Close alternatives, direct competitors, and software tools similar to Close in Autonomous B2B Sales Agents & AI BDRs include Salesloft (Custom / enterprise pricing), Apollo.io (Free plan · $49–$119/seat/mo · Enterprise plan), Boomerang AI ($20–$2,000/mo · Enterprise plan), Clay (Free plan · $54–$180/mo), Demandbase (Custom / enterprise pricing). In total, MarTechRadar compares 10 programs like Close (10 human fact-checked).
What is a cheaper or free alternative to Close?
Apollo.io, Clay, Lusha offer a free tier, while Squirrels offer a free trial.
How does Close pricing compare to similar tools and software?
Close is listed at $9–$139/seat/mo (no free plan disclosed). Among alternatives with public USD entry pricing, Boomerang AI starts at $20–$2,000/mo · Enterprise plan and Squirrels lists $399–$499/mo.
Why do teams switch from Close to alternatives (including API, quota, or workflow limits)?
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that Automated Workflows, using Chloe AI inside Workflows, and the Power Dialer require upgrading from the $9 Solo or $35 Essentials plans to the $99/user/month Growth tier (while the Predictive Dialer and role-based lead visibility require the $139/user/month Scale tier).
Which Close alternatives offer verified CRM integrations or enterprise security compliance?
Verified CRM and data integrations among Close alternatives include Salesloft (Salesforce, HubSpot, Outreach, Twilio Segment); Apollo.io (Salesforce, HubSpot, Outreach, Snowflake); Boomerang AI (Salesforce, HubSpot, Outreach, Slack); Clay (Salesforce, HubSpot, Slack, Snowflake). Documented security and privacy attestations include Apollo.io (GDPR); Boomerang AI (SOC 2, GDPR); Clay (SOC 2, GDPR, CCPA); Demandbase (SOC 2).
Fact-checked tools are listed first, starting with direct comparisons. Prices are compared only when verified from each vendor's official pricing page. Last updated Oct 26, 2026.