Haku AI vs Zeliq
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 14, 2026.
Haku AI (Web SaaS) and Zeliq (Web SaaS) both compete in Autonomous B2B Sales Agents & AI BDRs. On pricing, Haku AI lists Custom / enterprise pricing (no free plan disclosed), whereas Zeliq lists Custom / enterprise pricing (free plan). Technically, Haku AI is rated L3 · Conditional automation with a 2.4/5.0 (Workflow-embedded) moat, while Zeliq is rated L3 · Conditional automation with a 3.6/5.0 (Proprietary moat) moat. Corporate profile: Haku AI (founded 2025, HQ London) vs. Zeliq (founded 2023, HQ New York, €21.2M funding). Verified by the MarTechRadar Research Desk (Oct 14, 2026 for Haku AI; Oct 12, 2026 for Zeliq). At a 5-seat team baseline, Haku AI starts at Custom quote vs Zeliq at Custom quote.
Haku AI
Signal-based autonomous B2B sales agent platform executing contextual prospect research, buying signal monitoring, and pipeline outbound automation.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 2.4/5.0 (Workflow-embedded)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
Zeliq
Agentic B2B outbound prospecting platform that unifies real-time multi-provider waterfall contact enrichment with autonomous sales sequencing.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
How Haku AI and Zeliq differ
- Zeliq has a free plan; none is recorded for Haku AI.
- Moat tier: Zeliq is rated Proprietary moat, Haku AI Workflow-embedded.
- Zeliq was founded earlier (2023) than Haku AI (2025).
- Headquarters: Haku AI in London, Zeliq in New York.
- Funding stage: Haku AI is Pre-seed; Zeliq is Seed.
- Ecosystem stack: Haku AI connects with Salesforce, HubSpot, Outreach, Slack; Zeliq connects with HubSpot, Outreach, Salesloft, Twilio Segment.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Haku AI vs Zeliq (and when to walk away)
Choose Haku AI if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Salesforce, HubSpot, Outreach, Slack.
- L3 Architecture & Defensibility: Defensibility rests on custom buying signal extraction models that maintain context fidelity during deep web research, preventing hallucinated buyer context across autonomous prospecting workflows.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Haku AI if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Haku AI requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate web crawl delays: Watching public web signals can lag when target companies block crawlers or leave very thin online footprints.
- Walk away if multi-source noise is a deal-breaker for your team: Combining press releases, job posts, and news stories can occasionally misread a company's true priority without human review.
Choose Zeliq if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for HubSpot, Outreach, Salesloft, Twilio Segment.
- L3 Architecture & Defensibility: Consolidated multi-vendor waterfall enrichment engine coupled with bidirectional CRM sync and native telephony hooks that minimizes data decay without third-party integration overhead.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing and want a self-serve free tier for zero-cost initial validation.
Walk away from Zeliq if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Zeliq requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate enrichment latency: Waterfall routing across multiple third-party provider endpoints introduces noticeable API call duration during large bulk file imports compared to single-source data pools.
- Walk away if autonomous guardrails is a deal-breaker for your team: High-volume AI copy generation requires manual prompt boundaries to prevent contextual hallucination and ensure brand alignment across specialized B2B vertical messaging.
Side-by-side facts
| Field | Haku AI | Zeliq |
|---|---|---|
| Subtrack | Autonomous B2B Sales Agents & AI BDRs | Autonomous B2B Sales Agents & AI BDRs |
| Pricing | Custom / enterprise pricing | Custom / enterprise pricing |
| Pricing model | Enterprise / quote | Enterprise / quote |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Free / Sandbox ($0) · Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | Free plan |
| Enterprise plan | Yes | Yes |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 2.4 / 5.0 · Workflow-embedded | 3.6 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) |
| Ecosystem integrations | Salesforce, HubSpot, Outreach, Slack, Snowflake | HubSpot, Outreach, Salesloft, Twilio Segment |
| Compliance & governance | GDPR | GDPR |
| Funding & backing | Pre-seed | €21.2M · Backed by Ora Global, EXOR Seeds |
| Founders | — | Dorian Ciavarella, Guillaume Cruz |
| Company size | 11-50 employees | 11-50 employees |
| Founded | 2025 | 2023 |
| Headquarters | London | New York |
| Fact-checked | MarTechRadar Research Desk, Oct 14, 2026 | MarTechRadar Research Desk, Oct 12, 2026 |
| Governance & docs | — | API & Docs ↗ · Privacy ↗ |
Haku AI vs Zeliq: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Haku AI
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Haku AI does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Haku AI sells its platform through custom enterprise contracts without public self-serve pricing tiers. Quotes scale by team size, seat count, and monthly tracked signal volume.
- Primary Operational Bottleneck: Web Crawl Delays: Watching public web signals can lag when target companies block crawlers or leave very thin online footprints.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Haku AI requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Haku AI order form before signing a 12-month enterprise commitment.
Zeliq
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Zeliq does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: Zeliq publishes a transparent entry point (Custom / enterprise pricing) with a free tier for initial validation before committing.
- Primary Operational Bottleneck: Enrichment Latency: Waterfall routing across multiple third-party provider endpoints introduces noticeable API call duration during large bulk file imports compared to single-source data pools.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Zeliq requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Zeliq order form before signing a 12-month enterprise commitment.
Limitations
Haku AI
Key platform limits and trade-offs include: Web Crawl Delays: Watching public web signals can lag when target companies block crawlers or leave very thin online footprints. Multi-Source Noise: Combining press releases, job posts, and news stories can occasionally misread a company's true priority without human review.Full limitations in the Haku AI review
Zeliq
Operational considerations and platform boundaries include: Enrichment Latency: Waterfall routing across multiple third-party provider endpoints introduces noticeable API call duration during large bulk file imports compared to single-source data pools.Full limitations in the Zeliq review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Haku AI and Zeliq can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Haku AI over Zeliq
Work at Haku AI? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Haku AI Official Differentiators & Case Study →Why teams choose Zeliq over Haku AI
Work at Zeliq? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Zeliq Official Differentiators & Case Study →Pricing notes & tier schedules
Haku AI: Custom / enterprise pricing
Haku AI sells its platform through custom enterprise contracts without public self-serve pricing tiers. Quotes scale by team size, seat count, and monthly tracked signal volume. Sales teams can start with a structured pilot trial to test trigger quality and reply rates before signing an annual agreement.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Web Crawl Delays: Watching public web signals can lag when target companies block crawlers or leave very thin online footprints.
- Multi-Source Noise: Combining press releases, job posts, and news stories can occasionally misread a company's true priority without human review.
Zeliq: Custom / enterprise pricing
Zeliq provides a hybrid self-serve and custom subscription framework. Entry-level usage operates on a basic tier at $0 per month, which supplies capped lead imports alongside two active email sequences.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Per-Seat Linear Scaling: Zeliq prices licenses on a per-user/seat basis (Custom / enterprise pricing); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments (Save 20%); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
Frequently asked questions: Haku AI vs Zeliq
How does Haku AI pricing compare to Zeliq in 2026?
Haku AI is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Zeliq is listed at Custom / enterprise pricing (enterprise / quote, free plan).
How do Haku AI and Zeliq compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Haku AI is rated L3 · Conditional automation with a Workflow-embedded moat (2.4/5.0), while Zeliq is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0).
Which teams are Haku AI and Zeliq built for?
Haku AI is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps). Zeliq is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps).
What are the main limitations of Haku AI vs Zeliq?
For Haku AI: Key platform limits and trade-offs include: Web Crawl Delays: Watching public web signals can lag when target companies block crawlers or leave very thin online footprints. Multi-Source Noise: Combining press releases, job posts, and news stories can occasionally misread a company's true priority without human review. For Zeliq: Operational considerations and platform boundaries include: Enrichment Latency: Waterfall routing across multiple third-party provider endpoints introduces noticeable API call duration during large bulk file imports compared to single-source data pools.
What are the hidden TCO drivers and contract negotiation levers for Haku AI vs Zeliq?
For Haku AI: Web Crawl Delays (Watching public web signals can lag when target companies block crawlers or leave very thin online footprints.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Haku AI order form before signing a 12-month enterprise commitment. For Zeliq: Per-Seat Linear Scaling (Zeliq prices licenses on a per-user/seat basis (Custom / enterprise pricing); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Zeliq order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 14, 2026.