Gravity vs Zero
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 11, 2026.
Gravity (Web SaaS) and Zero (Web SaaS) both compete in Autonomous Marketing Agents & Digital Coworkers. On pricing, Gravity lists Custom / enterprise pricing (no free plan disclosed), whereas Zero lists $60–$77/seat/mo (no free plan disclosed). Technically, Gravity is rated L3 · Conditional automation with a 2.4/5.0 (Workflow-embedded) moat, while Zero is rated L3 · Conditional automation with a 3.0/5.0 (Workflow-embedded (strong)) moat. Corporate profile: Gravity (founded 2025, HQ Boulder, Colorado, $550K funding) vs. Zero (founded 2024, HQ Helsinki, Finland). Verified by the MarTechRadar Research Desk (Oct 11, 2026 for Gravity; Oct 10, 2026 for Zero). At a 5-seat team baseline, Gravity starts at Custom quote vs Zero at ~$300/mo.
Gravity
Autonomous go-to-market agent platform acting as a directive revenue chief of staff to replace passive CRM data entry with proactive sales execution.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 2.4/5.0 (Workflow-embedded)
Target fit: GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams (Web SaaS)
Zero
Autonomous AI revenue and CRM system automating prospect discovery, signal tracking, and multi-step pipeline actions.
5-Seat Floor: ~$300/mo ($60–$77/seat/mo) · Autonomy: L3 · Conditional automation · Moat: 3.0/5.0 (Workflow-embedded (strong))
Target fit: GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams (Web SaaS)
How Gravity and Zero differ
- Pricing model: Gravity is enterprise / quote, Zero is per seat.
- Zero publishes an entry price ($60–$77/seat/mo); Gravity does not (Custom / enterprise pricing).
- Moat tier: Zero is rated Workflow-embedded (strong), Gravity Workflow-embedded.
- Zero was founded earlier (2024) than Gravity (2025).
- Headquarters: Gravity in Boulder, Colorado, Zero in Helsinki, Finland.
- Funding stage: Gravity is Pre-seed; Zero is Seed.
- Ecosystem stack: Gravity connects with Salesforce, HubSpot, Databricks, Twilio Segment; Zero connects with Salesforce, Outreach, Twilio Segment.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Gravity vs Zero (and when to walk away)
Choose Gravity if
- Target ICP & Stack Fit: You operate as GTM Operations Teams, Enterprise Marketing Executives and Automated Ops Teams requiring a Web SaaS deployment for AI Marketing Agent, with verified ecosystem connectivity for Salesforce, HubSpot, Databricks, Twilio Segment.
- L3 Architecture & Defensibility: Gravity differentiates through persistent, directive revenue agents that transition systems of record into autonomous systems of execution, though its defensibility remains nascent given its early pre-seed stage.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Gravity if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Gravity requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate schema mapping brittleness: Complex, heavily customized Salesforce or HubSpot object schemas require extensive field-level mapping, creating operational fragility during upstream property changes.
- Walk away if cold-start context latency is a deal-breaker for your team: Because the platform depends on historical deal activity to formulate high-conviction interventions, early deployments suffer from delayed recommendation accuracy in low-volume pipelines.
Choose Zero if
- Target ICP & Stack Fit: You operate as GTM Operations Teams, Enterprise Marketing Executives and Automated Ops Teams requiring a Web SaaS deployment for AI Marketing Agent, with verified ecosystem connectivity for Salesforce, Outreach, Twilio Segment.
- L3 Architecture & Defensibility: Zero develops an integrated operational data store coupled with continuous background agents that automate pipeline updates, job-change monitoring, and account intelligence without external CRM connectors.
- Commercial Model Fit: Your procurement budget aligns with $60–$77/seat/mo.
Walk away from Zero if
- Walk away if your workflow requires uncapped enterprise volume on the $60–$77/seat/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate signal latency & scraping boundaries: External signals such as corporate role migrations or funding events rely on third-party web polling cycles, which can experience ingestion delays of up to 48 hours.
- Walk away if contextual token constraints is a deal-breaker for your team: Autonomous message generation accuracy drops on non-standard B2B accounts where sparse digital footprints trigger hallucinated value propositions.
Side-by-side facts
| Field | Gravity | Zero |
|---|---|---|
| Subtrack | Autonomous Marketing Agents & Digital Coworkers | Autonomous Marketing Agents & Digital Coworkers |
| Pricing | Custom / enterprise pricing | $60–$77/seat/mo |
| Pricing model | Enterprise / quote | Per seat |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Pro ($60/seat/mo) |
| Free access | No free plan disclosed | No free plan disclosed |
| Enterprise plan | Yes | Not recorded |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 2.4 / 5.0 · Workflow-embedded | 3.0 / 5.0 · Workflow-embedded (strong) |
| Delivery | Web SaaS | Web SaaS |
| Audience | GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams | GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams |
| Ecosystem integrations | Salesforce, HubSpot, Databricks, Twilio Segment, Klaviyo | Salesforce, Outreach, Twilio Segment |
| Funding & backing | $550K · Backed by Antler | Seed · Backed by Primary Venture Partners, The Twenty Minute VC, Foreword Fund |
| Founders | Andrew Sawyer, Ashmer Aslam | — |
| Company size | 2-10 employees | 2-10 employees |
| Founded | 2025 | 2024 |
| Headquarters | Boulder, Colorado | Helsinki, Finland |
| Fact-checked | MarTechRadar Research Desk, Oct 11, 2026 | MarTechRadar Research Desk, Oct 10, 2026 |
| Governance & docs | — | Trust & Security ↗ · API & Docs ↗ · Changelog ↗ · DPA ↗ · Terms ↗ · Privacy ↗ |
Gravity vs Zero: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Gravity
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Gravity does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Gravity provides custom enterprise licensing structured around organizational scale and user seats.
- Primary Operational Bottleneck: Schema Mapping Brittleness: Complex, heavily customized Salesforce or HubSpot object schemas require extensive field-level mapping, creating operational fragility during upstream property changes.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Gravity requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Gravity order form before signing a 12-month enterprise commitment.
Zero
Conditional Fit · Contract & Stack Caveats- Annual Contract Lock-in Risk Detected: Zero employs a transparent per-seat subscription structure. The software is priced at $60 per seat per month on an annual commitment for the first 12 months, after which licensing transitions to the standard rate of $77 per seat per month.
- Linear Per-Seat Scaling (5 Seats × $60/seat/mo): Base license scales linearly with operator headcount ($300/mo for 5 seats on Pro).
- Primary Operational Bottleneck: Signal Latency & Scraping Boundaries: External signals such as corporate role migrations or funding events rely on third-party web polling cycles, which can experience ingestion delays of up to 48 hours.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the $60–$77/seat/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Zero's $60–$77/seat/mo tier before converting from monthly to annual billing.
Limitations
Gravity
Operational considerations and platform boundaries include: Schema Mapping Brittleness: Complex, heavily customized Salesforce or HubSpot object schemas require extensive field-level mapping, creating operational fragility during upstream property changes.Full limitations in the Gravity review
Zero
Operational considerations and platform boundaries include: Signal Latency & Scraping Boundaries: External signals such as corporate role migrations or funding events rely on third-party web polling cycles, which can experience ingestion delays of up to 48 hours.Full limitations in the Zero review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Gravity and Zero can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Gravity over Zero
Work at Gravity? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Gravity Official Differentiators & Case Study →Why teams choose Zero over Gravity
Work at Zero? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Zero Official Differentiators & Case Study →Pricing notes & tier schedules
Gravity: Custom / enterprise pricing
Gravity provides custom enterprise licensing structured around organizational scale and user seats.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Schema Mapping Brittleness: Complex, heavily customized Salesforce or HubSpot object schemas require extensive field-level mapping, creating operational fragility during upstream property changes.
- Cold-Start Context Latency: Because the platform depends on historical deal activity to formulate high-conviction interventions, early deployments suffer from delayed recommendation accuracy in low-volume pipelines.
Zero: $60–$77/seat/mo
Zero employs a transparent per-seat subscription structure. The software is priced at $60 per seat per month on an annual commitment for the first 12 months, after which licensing transitions to the standard rate of $77 per seat per month.
- Pro ($60/seat/mo, 1–2 seats): Then $77 a seat after your first 12 months
- Per-Seat Linear Scaling: Zero prices licenses on a per-user/seat basis ($60–$77/seat/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Credit & Usage Burn Multiplier: Workflows on Zero consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
Frequently asked questions: Gravity vs Zero
How does Gravity pricing compare to Zero in 2026?
Gravity is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Zero is listed at $60–$77/seat/mo (per seat, no free plan disclosed).
How do Gravity and Zero compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Gravity is rated L3 · Conditional automation with a Workflow-embedded moat (2.4/5.0), while Zero is rated L3 · Conditional automation with a Workflow-embedded (strong) moat (3.0/5.0).
Which teams are Gravity and Zero built for?
Gravity is a Web SaaS product in Autonomous Marketing Agents & Digital Coworkers designed for GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams. Zero is a Web SaaS product in Autonomous Marketing Agents & Digital Coworkers designed for GTM Operations Teams, Enterprise Marketing Executives, Automated Ops Teams.
What are the main limitations of Gravity vs Zero?
For Gravity: Operational considerations and platform boundaries include: Schema Mapping Brittleness: Complex, heavily customized Salesforce or HubSpot object schemas require extensive field-level mapping, creating operational fragility during upstream property changes. For Zero: Operational considerations and platform boundaries include: Signal Latency & Scraping Boundaries: External signals such as corporate role migrations or funding events rely on third-party web polling cycles, which can experience ingestion delays of up to 48 hours.
What are the hidden TCO drivers and contract negotiation levers for Gravity vs Zero?
For Gravity: Schema Mapping Brittleness (Complex, heavily customized Salesforce or HubSpot object schemas require extensive field-level mapping, creating operational fragility during upstream property changes.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Gravity order form before signing a 12-month enterprise commitment. For Zero: Per-Seat Linear Scaling (Zero prices licenses on a per-user/seat basis ($60–$77/seat/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Zero's $60–$77/seat/mo tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 11, 2026.