ContactOut vs Invoca
ContactOut (Web SaaS) and Invoca (Web SaaS) both compete in Conversational Voice Calling Agents. On pricing, ContactOut lists Free plan · $0/mo · Enterprise plan (free plan), whereas Invoca lists Custom / enterprise pricing (no free plan disclosed). Technically, ContactOut is rated L2 · Workflow copilot with a 3.6/5.0 (Proprietary moat) moat, while Invoca is rated L3 · Conditional automation with a 4.2/5.0 (Proprietary moat) moat. Corporate profile: ContactOut (founded 2015, HQ San Francisco, California, United States) vs. Invoca (founded 2008, HQ West Hollywood, California, $201.5M funding). Fact-checked by Anna Xia (Oct 14, 2026) for ContactOut and Anthony Hay (Oct 14, 2026) for Invoca. At a 5-seat team baseline, ContactOut starts at ~$49/mo vs Invoca at Custom quote.
ContactOut
B2B contact intelligence platform providing verified direct phone numbers and personal email addresses for outbound sales and recruiting teams.
5-Seat Floor: ~$49/mo (Free plan · $0/mo · Enterprise plan) · Autonomy: L2 · Workflow copilot · Moat: 3.6/5.0 (Proprietary moat)
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS)
Invoca
Enterprise conversation intelligence and AI revenue agent platform that tracks inbound calls, analyzes spoken dialogue via deep learning, and automates.
5-Seat Floor: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)
Target fit: B2B SaaS, DTC / eCommerce, Enterprise Brands (Web SaaS)
How ContactOut and Invoca differ
- Pricing model: ContactOut is freemium, Invoca is enterprise / quote.
- ContactOut has a free plan; none is recorded for Invoca.
- AI autonomy: Invoca is rated L3 · Conditional automation, ContactOut L2 · Workflow copilot on the MarTechRadar scale.
- Moat score: Invoca scores 4.2/5.0 vs. ContactOut at 3.6/5.0 (Proprietary moat).
- Invoca was founded earlier (2008) than ContactOut (2015).
- Headquarters: ContactOut in San Francisco, California, United States, Invoca in West Hollywood, California.
- Funding stage: ContactOut is Venture-backed; Invoca is Series C+.
- Company headcount: ContactOut is 51-200 employees; Invoca is 201-500 employees.
- Ecosystem stack: ContactOut connects with Salesforce, LinkedIn, Twilio Segment; Invoca connects with Salesforce, HubSpot, Slack, Twilio Segment.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose ContactOut vs Invoca (and when to walk away)
Choose ContactOut if
- Target ICP & Stack Fit: You operate as B2B SaaS, DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for AI Calling, with verified ecosystem connectivity for Salesforce, LinkedIn, Twilio Segment.
- L2 Architecture & Defensibility: Proprietary contact database indexing over 350 million professional profiles paired with real-time email verification pipelines and browser-integrated overlay ingestion.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $0/mo · Enterprise plan and want a self-serve free tier for zero-cost initial validation.
Walk away from ContactOut if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · $0/mo · Enterprise plan entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate platform dependency: The client extension relies on DOM parsing across third-party social networks, introducing vulnerability to target site markup updates that can interrupt workflow scraping.
- Walk away if verification decay is a deal-breaker for your team: Personal mobile numbers and personal email addresses experience natural telemetry decay, requiring periodic re-validation to avoid outbound bounce penalties.
Choose Invoca if
- Target ICP & Stack Fit: You operate as B2B SaaS, DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for AI Calling, with verified ecosystem connectivity for Salesforce, HubSpot, Slack, Twilio Segment.
- L3 Architecture & Defensibility: Invoca holds a defensible data moat through patented dynamic call tracking infrastructure, billions of parsed conversational voice interactions across regulated consumer industries, and proprietary custom Signal detection models embedded into enterprise ad tech stacks.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Invoca if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Invoca requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate number pool exhaustion: High-traffic web spikes can deplete dynamic number pools, causing attribution collisions or unassigned session IDs when visitor volume outpaces allocated telephony pools.
- Walk away if signal model calibration overhead is a deal-breaker for your team: Custom intent detection requires substantial manual review and domain-specific audio training samples to maintain high precision across varied regional accents and noisy phone lines.
Side-by-side facts
| Field | ContactOut | Invoca |
|---|---|---|
| Subtrack | Conversational Voice Calling Agents | Conversational Voice Calling Agents |
| Pricing | Free plan · $0/mo · Enterprise plan | Custom / enterprise pricing |
| Pricing model | Freemium | Enterprise / quote |
| Published pricing tiers | Free / Sandbox ($0) · Entry / Starter ($49/mo) · Growth / Professional ($99/mo) · Plus ($199/mo) | Enterprise / Custom (Custom quote) |
| Free access | Free plan | No free plan disclosed |
| Enterprise plan | Yes | Yes |
| AI autonomy level | L2 · Workflow copilot | L3 · Conditional automation |
| Moat tier & score | 3.6 / 5.0 · Proprietary moat | 4.2 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B SaaS, DTC / eCommerce, Enterprise Brands | B2B SaaS, DTC / eCommerce, Enterprise Brands |
| Ecosystem integrations | Salesforce, LinkedIn, Twilio Segment | Salesforce, HubSpot, Slack, Twilio Segment, Google Analytics 4 (GA4) |
| Compliance & governance | GDPR, CCPA | — |
| Funding & backing | Venture-backed | $201.5M |
| Founders | Peter Deng, Rob Liu | Colin Kelley, Jason Spievak, Robert Duva |
| Company size | 51-200 employees | 201-500 employees |
| Founded | 2015 | 2008 |
| Headquarters | San Francisco, California, United States | West Hollywood, California |
| Fact-checked | Anna Xia, Oct 14, 2026 | Anthony Hay, Oct 14, 2026 |
| Governance & docs | Terms ↗ | Trust & Security ↗ · Terms ↗ · Privacy ↗ |
ContactOut vs Invoca: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
ContactOut
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: ContactOut does not disclose a public self-serve floor (Free plan · $0/mo · Enterprise plan). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: ContactOut publishes a transparent entry point (Free plan · $0/mo · Enterprise plan) with a free tier for initial validation before committing.
- Tier Fit for 5-Seat Scale: Entry / Starter ($49/mo): 300 exports / month
- Primary Operational Bottleneck: Single-Seat Isolation: Standard commercial tiers restrict usage to single-seat allocations per company, imposing governance overhead for larger sales teams coordinating shared enrichment budgets.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $0/mo · Enterprise plan entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in ContactOut's Free plan · $0/mo · Enterprise plan tier before converting from monthly to annual billing.
Invoca
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Invoca does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Primary Operational Bottleneck: Number Pool Exhaustion: High-traffic web spikes can deplete dynamic number pools, causing attribution collisions or unassigned session IDs when visitor volume outpaces allocated telephony pools.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Invoca requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Invoca order form before signing a 12-month enterprise commitment.
Limitations
ContactOut
Operational considerations and platform boundaries include: Platform Dependency: The client extension relies on DOM parsing across third-party social networks, introducing vulnerability to target site markup updates that can interrupt workflow scraping.Full limitations in the ContactOut review
Invoca
Operational considerations and platform boundaries include: Number Pool Exhaustion: High-traffic web spikes can deplete dynamic number pools, causing attribution collisions or unassigned session IDs when visitor volume outpaces allocated telephony pools.Full limitations in the Invoca review
Pricing notes & tier schedules
ContactOut: Free plan · $0/mo · Enterprise plan
ContactOut packages its dataset across tiered subscriptions governed by search volumes and data attribute access. Entry-level usage begins on a free tier at $0 per month, which provisions five emails and phone numbers daily.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Entry / Starter ($49/mo, 1–2 seats): 300 exports / month
- Growth / Professional ($99/mo, 5 seats): 300 exports / month
- Plus ($199/mo, 15 seats): Email + Phone
- Platform Dependency: The client extension relies on DOM parsing across third-party social networks, introducing vulnerability to target site markup updates that can interrupt workflow scraping.
- Verification Decay: Personal mobile numbers and personal email addresses experience natural telemetry decay, requiring periodic re-validation to avoid outbound bounce penalties.
Invoca: Custom / enterprise pricing
Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Credit & Usage Burn Multiplier: Automated workflows consume metered credits/usage quotas; multi-step enrichment, voice minutes, or high-frequency agent runs can trigger mid-cycle top-up packs.
- Enterprise Governance & Add-On Gating: Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons.
Frequently asked questions: ContactOut vs Invoca
How does ContactOut pricing compare to Invoca in 2026?
ContactOut is listed at Free plan · $0/mo · Enterprise plan (freemium, free plan), whereas Invoca is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).
How do ContactOut and Invoca compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, ContactOut is rated L2 · Workflow copilot with a Proprietary moat moat (3.6/5.0), while Invoca is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0).
Which teams are ContactOut and Invoca built for?
ContactOut is a Web SaaS product in Conversational Voice Calling Agents designed for B2B SaaS, DTC / eCommerce, Enterprise Brands. Invoca is a Web SaaS product in Conversational Voice Calling Agents designed for B2B SaaS, DTC / eCommerce, Enterprise Brands.
What are the main limitations of ContactOut vs Invoca?
For ContactOut: Operational considerations and platform boundaries include: Platform Dependency: The client extension relies on DOM parsing across third-party social networks, introducing vulnerability to target site markup updates that can interrupt workflow scraping. For Invoca: Operational considerations and platform boundaries include: Number Pool Exhaustion: High-traffic web spikes can deplete dynamic number pools, causing attribution collisions or unassigned session IDs when visitor volume outpaces allocated telephony pools.
What are the hidden TCO drivers and contract negotiation levers for ContactOut vs Invoca?
For ContactOut: Platform Dependency (The client extension relies on DOM parsing across third-party social networks, introducing vulnerability to target site markup updates that can interrupt workflow scraping.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in ContactOut's Free plan · $0/mo · Enterprise plan tier before converting from monthly to annual billing. For Invoca: Credit & Usage Burn Multiplier (Automated workflows consume metered credits/usage quotas; multi-step enrichment, voice minutes, or high-frequency agent runs can trigger mid-cycle top-up packs.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Invoca order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 14, 2026.