Autumn vs LeadMagic
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 16, 2026.
Autumn (Web SaaS) and LeadMagic (Web SaaS) both compete in Lead Enrichment & Waterfall Orchestration. On pricing, Autumn lists $20–$2,400/mo (no free plan disclosed), whereas LeadMagic lists Custom / enterprise pricing (free plan). Technically, Autumn is rated L3 · Conditional automation with a 2.1/5.0 (Workflow-embedded) moat, while LeadMagic is rated L2 · Workflow copilot with a 3.5/5.0 (Proprietary moat) moat. Corporate profile: Autumn (HQ San Francisco, CA) vs. LeadMagic (founded 2022, HQ Boston, Massachusetts). Verified by the MarTechRadar Research Desk (Oct 16, 2026 for Autumn; Oct 15, 2026 for LeadMagic). At a 5-seat team baseline, Autumn starts at ~$20/mo (base) vs LeadMagic at Custom quote.
Autumn
Autonomous people and company intelligence research agents indexing 1B+ people and 100M+ companies for GTM teams.
5-User Team Cost: ~$20/mo (base) ($20–$2,400/mo) · Autonomy: L3 · Conditional automation · Moat: 2.1/5.0 (Workflow-embedded)
Target fit: B2B SaaS, Marketing & Growth Teams (Web SaaS)
LeadMagic
API and MCP-first B2B waterfall data orchestration platform providing verified email, mobile phone, and firmographic enrichment for programmatic outbound.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L2 · Workflow copilot · Moat: 3.5/5.0 (Proprietary moat)
Target fit: B2B SaaS (Web SaaS)
How Autumn and LeadMagic differ
- Pricing model: Autumn is subscription, LeadMagic is enterprise / quote.
- Autumn publishes an entry price ($20–$2,400/mo); LeadMagic does not (Custom / enterprise pricing).
- LeadMagic has a free plan; none is recorded for Autumn.
- Published tier ladder: Autumn documents 2 priced tiers (Scale $20/mo, Growth $75/mo); LeadMagic documents 1 priced tier (Free / Sandbox $0).
- AI autonomy: Autumn is rated L3 · Conditional automation, LeadMagic L2 · Workflow copilot on the MarTechRadar scale.
- Moat tier: LeadMagic is rated Proprietary moat, Autumn Workflow-embedded.
- Headquarters: Autumn in San Francisco, CA, LeadMagic in Boston, Massachusetts.
- Funding stage: Autumn is Seed; LeadMagic is Bootstrapped.
- Company headcount: Autumn is 2-10 employees; LeadMagic is 11-50 employees.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Autumn vs LeadMagic (and when to walk away)
Choose Autumn if
- Target ICP & Stack Fit: You operate as B2B SaaS and Marketing & Growth Teams requiring a Web SaaS deployment for Sales Intelligence.
- L3 Architecture & Defensibility: Autumn AI combines an index of over 1 billion people and 100 million companies with autonomous web-research agents that synthesize qualitative buying signals into structured CRM and outbound fields.
- Commercial Model Fit: Your procurement budget aligns with $20–$2,400/mo.
Walk away from Autumn if
- Walk away if your workflow requires uncapped enterprise volume on the $20–$2,400/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate deep search wait times: Cached profile lookups return fast, but multi-step web research takes longer per row than static SQL lookups, making it slower for live form routing.
- Walk away if prompt credit burn is a deal-breaker for your team: Broad or vague prompts trigger wider web crawls that use up monthly credits fast, so rev-ops teams must write tight prompts.
Choose LeadMagic if
- Target ICP & Stack Fit: You operate as B2B SaaS requiring a Web SaaS deployment for Sales Intelligence, with verified ecosystem connectivity for Apollo.io, Model Context Protocol (MCP).
- L2 Architecture & Defensibility: High developer-first utility combining programmatic CLI, Model Context Protocol (MCP) interfaces, and multi-source cascading enrichment with zero cost assessments on unverified records.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing and want a self-serve free tier for zero-cost initial validation.
Walk away from LeadMagic if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (LeadMagic requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate throughput and concurrency limits: High-volume batch enrichment pipelines encounter restrictive rate limits between 5 and 10 requests per second on standard search endpoints, requiring custom queue infrastructure.
- Walk away if multi-hop query latency is a deal-breaker for your team: Cascading waterfall checks across multiple upstream vendors introduce variable response latency, complicating real-time synchronous form-enrichment workflows.
Side-by-side facts
| Field | Autumn | LeadMagic |
|---|---|---|
| Subtrack | Lead Enrichment & Waterfall Orchestration | Lead Enrichment & Waterfall Orchestration |
| Pricing | $20–$2,400/mo | Custom / enterprise pricing |
| Pricing model | Subscription | Enterprise / quote |
| Published pricing tiers | Scale ($20/mo) · Growth ($75/mo) | Free / Sandbox ($0) · Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | Free plan |
| Enterprise plan | Not recorded | Yes |
| AI autonomy level | L3 · Conditional automation | L2 · Workflow copilot |
| Moat tier & score | 2.1 / 5.0 · Workflow-embedded | 3.5 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B SaaS, Marketing & Growth Teams | B2B SaaS |
| Ecosystem integrations | — | Apollo.io, Model Context Protocol (MCP) |
| Funding & backing | Seed | Bootstrapped |
| Founders | — | Jesse Ouellette |
| Company size | 2-10 employees | 11-50 employees |
| Founded | 2025 | 2022 |
| Headquarters | San Francisco, CA | Boston, Massachusetts |
| Fact-checked | MarTechRadar Research Desk, Oct 16, 2026 | MarTechRadar Research Desk, Oct 15, 2026 |
| Governance & docs | API & Docs ↗ · Terms ↗ · Privacy ↗ | Trust & Security ↗ · API & Docs ↗ · DPA ↗ · Terms ↗ · Privacy ↗ |
Autumn vs LeadMagic: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Autumn
Conditional Fit · Contract & Stack Caveats- Published Self-Serve Entry Floor: Autumn publishes a transparent entry point ($20–$2,400/mo) for initial validation before committing.
- Usage / Credit Burn Volatility: Autumn uses credit or usage-metered billing ($20–$2,400/mo). High-volume automated workflows across 5 seats can trigger mid-cycle overage charges.
- Tier Fit for 5-Seat Scale: Growth ($75/mo): 8,000 credits/mo
- Primary Operational Bottleneck: Prompt Credit Burn: Broad or vague prompts trigger wider web crawls that use up monthly credits fast, so rev-ops teams must write tight prompts.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the $20–$2,400/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Autumn's $20–$2,400/mo tier before converting from monthly to annual billing.
LeadMagic
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: LeadMagic does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: LeadMagic publishes a transparent entry point (Custom / enterprise pricing) with a free tier for initial validation before committing.
- Primary Operational Bottleneck: Throughput and Concurrency Limits: High-volume batch enrichment pipelines encounter restrictive rate limits between 5 and 10 requests per second on standard search endpoints, requiring custom queue infrastructure.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (LeadMagic requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the LeadMagic order form before signing a 12-month enterprise commitment.
Limitations
Autumn
Key platform limits and trade-offs include: Deep Search Wait Times: Cached profile lookups return fast, but multi-step web research takes longer per row than static SQL lookups, making it slower for live form routing.Full limitations in the Autumn review
LeadMagic
Operational considerations and platform boundaries include: Throughput and Concurrency Limits: High-volume batch enrichment pipelines encounter restrictive rate limits between 5 and 10 requests per second on standard search endpoints, requiring custom queue infrastructure.Full limitations in the LeadMagic review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Autumn and LeadMagic can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Autumn over LeadMagic
Work at Autumn? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Autumn Official Differentiators & Case Study →Why teams choose LeadMagic over Autumn
Work at LeadMagic? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit LeadMagic Official Differentiators & Case Study →Pricing notes & tier schedules
Autumn: $20–$2,400/mo
Autumn AI posts credit-based plans at `autumn.ai/pricing`. Self-serve tiers start at $20/mo on the Hobby plan (2,000 monthly credits). They scale across $75/mo, $280/mo, $850/mo, and $2,400/mo tiers for high-volume sales ops teams, with custom enterprise plans for higher speed limits.
- Scale ($20/mo, 1–2 seats): Verified $20/mo Scale tier from vendor pricing schedule.
- Growth ($75/mo, 5 seats): 8,000 credits/mo
- Credit & Usage Burn Multiplier: Workflows on Autumn consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
- Enterprise Governance & Add-On Gating: Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons.
LeadMagic: Custom / enterprise pricing
LeadMagic operates a credit-consumption structure aligned with verified output payloads. The vendor maintains an initial tier at $0 per month, alongside tiered annual commitments starting at $83 per month billed as $990 yearly, or entry plans from $99 monthly.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments (save $198); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
- Credit & Usage Burn Multiplier: Workflows on LeadMagic consume metered credits or usage quotas; multi-provider enrichment lookups, scraping runs, or bulk batch jobs can exhaust base allocations and trigger mid-cycle top-up packs.
Frequently asked questions: Autumn vs LeadMagic
How does Autumn pricing compare to LeadMagic in 2026?
Autumn is listed at $20–$2,400/mo (subscription, no free plan disclosed), whereas LeadMagic is listed at Custom / enterprise pricing (enterprise / quote, free plan).
How do Autumn and LeadMagic compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Autumn is rated L3 · Conditional automation with a Workflow-embedded moat (2.1/5.0), while LeadMagic is rated L2 · Workflow copilot with a Proprietary moat moat (3.5/5.0).
Which teams are Autumn and LeadMagic built for?
Autumn is a Web SaaS product in Lead Enrichment & Waterfall Orchestration designed for B2B SaaS, Marketing & Growth Teams. LeadMagic is a Web SaaS product in Lead Enrichment & Waterfall Orchestration designed for B2B SaaS.
What are the main limitations of Autumn vs LeadMagic?
For Autumn: Key platform limits and trade-offs include: Deep Search Wait Times: Cached profile lookups return fast, but multi-step web research takes longer per row than static SQL lookups, making it slower for live form routing. For LeadMagic: Operational considerations and platform boundaries include: Throughput and Concurrency Limits: High-volume batch enrichment pipelines encounter restrictive rate limits between 5 and 10 requests per second on standard search endpoints, requiring custom queue infrastructure.
What are the hidden TCO drivers and contract negotiation levers for Autumn vs LeadMagic?
For Autumn: Credit & Usage Burn Multiplier (Workflows on Autumn consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Autumn's $20–$2,400/mo tier before converting from monthly to annual billing. For LeadMagic: Annual Billing Headline vs. Monthly Premium (Headline entry rates reflect annual billing commitments (save $198); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the LeadMagic order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 16, 2026.