Apify vs Fello
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 23, 2026.
Apify (SaaS Platform) and Fello (Web SaaS) both compete in Lead Enrichment & Waterfall Orchestration. On pricing, Apify lists Free plan · $19–$999/mo · Enterprise plan (free plan), whereas Fello lists From $50/mo (no free plan disclosed). Technically, Apify is rated L3 · Conditional automation with a 4.7/5.0 (Proprietary moat (category leader)) moat, while Fello is rated L3 · Conditional automation with a 4.1/5.0 (Proprietary moat) moat. Corporate profile: Apify (founded 2016, HQ Prague, Hlavni mesto Praha, Czech Republic, $3.5M funding) vs. Fello (founded 2019, HQ Cleveland, Ohio, $25M funding). Verified by the MarTechRadar Research Desk (Oct 23, 2026 for Apify; Oct 11, 2026 for Fello). At a 5-seat team baseline, Apify starts at ~$199/mo (base) vs Fello at ~$50/mo (base).
Apify
Cloud web scraping and browser automation marketplace offering 2,000+ ready-to-run Actors and MCP servers for GTM lead extraction and AI agents.
5-User Team Cost: ~$199/mo (base) (Free plan · $19–$999/mo · Enterprise plan) · Autonomy: L3 · Conditional automation · Moat: 4.7/5.0 (Proprietary moat (category leader))
Target fit: B2B Marketing & GTM Teams (SaaS Platform)
Fello
AI-driven database enrichment and automated follow-up platform built for residential real estate brokerages to reactivate dormant contacts.
5-User Team Cost: ~$50/mo (base) (From $50/mo) · Autonomy: L3 · Conditional automation · Moat: 4.1/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
How Apify and Fello differ
- Pricing model: Apify is freemium, Fello is subscription.
- Entry price: Apify starts lower (Free plan · $19–$999/mo · Enterprise plan) than Fello (From $50/mo).
- Apify has a free plan; none is recorded for Fello.
- Published tier ladder: Apify documents 4 priced tiers (Free / Sandbox $0, Starter $19/mo, Scale $199/mo); Fello documents 2 priced tiers (Core $50/mo, Growth $415/mo).
- Moat tier: Apify is rated Proprietary moat (category leader), Fello Proprietary moat.
- Delivery: Apify is a SaaS Platform product; Fello is a Web SaaS product.
- Apify was founded earlier (2016) than Fello (2019).
- Headquarters: Apify in Prague, Hlavni mesto Praha, Czech Republic, Fello in Cleveland, Ohio.
- Verified backing: Apify records $3.5M (Y Combinator, J&T Ventures, Reflex Capital, INCOMMING ventures); Fello records $25M (Javelin Venture Partners).
- Company headcount: Apify is 201-500 employees; Fello is 51-200 employees.
- Audience: Apify targets B2B Marketing & GTM Teams; Fello targets B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps).
- Ecosystem stack: Apify connects with Salesforce, HubSpot, Pipedrive, Slack; Fello connects with Outreach, Zapier.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Apify vs Fello (and when to walk away)
Choose Apify if
- Target ICP & Stack Fit: You operate as B2B Marketing & GTM Teams requiring a SaaS Platform deployment for Sales Intelligence, with verified ecosystem connectivity for Salesforce, HubSpot, Pipedrive, Slack.
- L3 Architecture & Defensibility: Apify commands a deep developer and GTM data-extraction moat through its marketplace of thousands of community-maintained scraping Actors, managed anti-blocking proxy infrastructure, and native Model Context Protocol (MCP) server for AI agents.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $19–$999/mo · Enterprise plan and want a self-serve free tier for zero-cost initial validation.
Walk away from Apify if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · $19–$999/mo · Enterprise plan entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate compute unit & residential proxy cost unpredictability: Because complex headless browser Actors and residential proxy traffic consume metered compute units and gigabytes ($8/GB to $19/month+ depending on tier), poorly optimized recursive crawls can exhaust monthly prepaid credits rapidly.
- Walk away if third-party actor maintenance dependency is a deal-breaker for your team: Many popular GTM and social scrapers in the Apify Store are built by independent community developers; when target websites alter their DOM structure or anti-bot defenses, workflows face temporary breakage bottlenecks until the maintainer patches the Actor.
Choose Fello if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for Sales Intelligence, with verified ecosystem connectivity for Outreach, Zapier.
- L3 Architecture & Defensibility: Domain-specific property valuation models tied to bi-directional real estate CRM sync, married with proprietary engagement tracking and automated AI follow-up agents.
- Commercial Model Fit: Your procurement budget aligns with From $50/mo.
Walk away from Fello if
- Walk away if your workflow requires uncapped enterprise volume on the From $50/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate vertical schema rigidity: Data models are strictly coupled to residential property attributes, preventing adaptation to commercial real estate or standard B2B sales pipelines.
- Walk away if outbound channel compliance is a deal-breaker for your team: High-velocity automated SMS and voice follow-ups require aggressive compliance monitoring to avoid 10DLC carrier filtering and telephony spam flags.
Side-by-side facts
| Field | Apify | Fello |
|---|---|---|
| Subtrack | Lead Enrichment & Waterfall Orchestration | Lead Enrichment & Waterfall Orchestration |
| Pricing | Free plan · $19–$999/mo · Enterprise plan | From $50/mo |
| Pricing model | Freemium | Subscription |
| Published pricing tiers | Free / Sandbox ($0) · Starter ($19/mo) · Scale ($199/mo) · Business ($999/mo) | Core ($50/mo) · Growth ($415/mo) |
| Free access | Free plan | No free plan disclosed |
| Enterprise plan | Yes | Not recorded |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 4.7 / 5.0 · Proprietary moat (category leader) | 4.1 / 5.0 · Proprietary moat |
| Delivery | SaaS Platform | Web SaaS |
| Audience | B2B Marketing & GTM Teams | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) |
| Ecosystem integrations | Salesforce, HubSpot, Pipedrive, Slack, LinkedIn, Intercom | Outreach, Zapier |
| Compliance & governance | SOC 2, GDPR, CCPA | — |
| Funding & backing | $3.5M · Backed by Y Combinator, J&T Ventures, Reflex Capital, INCOMMING ventures | $25M · Backed by Javelin Venture Partners |
| Founders | Jakub Balada, Jan Čurn | Ryan Young, Stephen London, Suman Varanasi, Tom Schrader |
| Company size | 201-500 employees | 51-200 employees |
| Founded | 2016 | 2019 |
| Headquarters | Prague, Hlavni mesto Praha, Czech Republic | Cleveland, Ohio |
| Fact-checked | MarTechRadar Research Desk, Oct 23, 2026 | MarTechRadar Research Desk, Oct 11, 2026 |
| Governance & docs | — | Trust & Security ↗ · API & Docs ↗ · Privacy ↗ |
Apify vs Fello: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Apify
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Apify publishes a transparent entry point (Free plan · $19–$999/mo · Enterprise plan) with a free tier for initial validation before committing.
- Tier Fit for 5-Seat Scale: Scale ($199/mo): Verified $199/mo Scale tier from vendor pricing schedule.
- Primary Operational Bottleneck: Compute Unit & Residential Proxy Cost Unpredictability: Because complex headless browser Actors and residential proxy traffic consume metered compute units and gigabytes ($8/GB to $19/month+ depending on tier), poorly optimized recursive crawls can exhaust monthly prepaid credits rapidly.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $19–$999/mo · Enterprise plan entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Apify's Free plan · $19–$999/mo · Enterprise plan tier before converting from monthly to annual billing.
Fello
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Fello publishes a transparent entry point (From $50/mo) for initial validation before committing.
- Tier Fit for 5-Seat Scale: Growth ($415/mo): Everything you need to grow your pipeline
- Primary Operational Bottleneck: Vertical Schema Rigidity: Data models are strictly coupled to residential property attributes, preventing adaptation to commercial real estate or standard B2B sales pipelines.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the From $50/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Fello's From $50/mo tier before converting from monthly to annual billing.
Limitations
Apify
Operational limitations and technical trade-offs include: Compute Unit & Residential Proxy Cost Unpredictability: Because complex headless browser Actors and residential proxy traffic consume metered compute units and gigabytes ($8/GB to $19/month+ depending on tier), poorly optimized recursive crawls can exhaust monthly prepaid credits rapidly.Full limitations in the Apify review
Fello
Operational considerations and platform boundaries include: Vertical Schema Rigidity: Data models are strictly coupled to residential property attributes, preventing adaptation to commercial real estate or standard B2B sales pipelines.Full limitations in the Fello review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Apify and Fello can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Apify over Fello
Work at Apify? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Apify Official Differentiators & Case Study →Why teams choose Fello over Apify
Work at Fello? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Fello Official Differentiators & Case Study →Pricing notes & tier schedules
Apify: Free plan · $19–$999/mo · Enterprise plan
Apify uses a hybrid Freemium subscription plus pay-as-you-go compute consumption model, where monthly subscription fees are credited toward Actor compute units ($0.2 to $0.6 per compute unit), residential proxies, and rented Actors.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Starter ($19/mo, 1–2 seats): Verified $19/mo Starter tier from vendor pricing schedule.
- Scale ($199/mo, 5 seats): Verified $199/mo Scale tier from vendor pricing schedule.
- Business ($999/mo, 15 seats): Verified $999/mo Business tier from vendor pricing schedule.
- Credit & Usage Burn Multiplier: Workflows on Apify consume metered credits or usage quotas; multi-provider enrichment lookups, scraping runs, or bulk batch jobs can exhaust base allocations and trigger mid-cycle top-up packs.
- Compute Unit & Residential Proxy Cost Unpredictability: Because complex headless browser Actors and residential proxy traffic consume metered compute units and gigabytes ($8/GB to $19/month+ depending on tier), poorly optimized recursive crawls can exhaust monthly prepaid credits rapidly.
Fello: From $50/mo
Fello provides subscription licensing structured by database volume and agent capacity, starting from $50 per month. Upper enterprise tiers scale up through $415, $665, and $1667 intervals based on active lead thresholds, dedicated phone numbers, and expanded AI calling minutes.
- Core ($50/mo, Unlimited seats (Entry credits)): Active Contacts
- Growth ($415/mo, Unlimited seats (Growth credits)): Everything you need to grow your pipeline
- Per-Seat Linear Scaling: Fello prices licenses on a per-user/seat basis (From $50/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
Frequently asked questions: Apify vs Fello
How does Apify pricing compare to Fello in 2026?
Apify is listed at Free plan · $19–$999/mo · Enterprise plan (freemium, free plan), whereas Fello is listed at From $50/mo (subscription, no free plan disclosed).
How do Apify and Fello compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Apify is rated L3 · Conditional automation with a Proprietary moat (category leader) moat (4.7/5.0), while Fello is rated L3 · Conditional automation with a Proprietary moat moat (4.1/5.0).
Which teams are Apify and Fello built for?
Apify is a SaaS Platform product in Lead Enrichment & Waterfall Orchestration designed for B2B Marketing & GTM Teams. Fello is a Web SaaS product in Lead Enrichment & Waterfall Orchestration designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps).
What are the main limitations of Apify vs Fello?
For Apify: Operational limitations and technical trade-offs include: Compute Unit & Residential Proxy Cost Unpredictability: Because complex headless browser Actors and residential proxy traffic consume metered compute units and gigabytes ($8/GB to $19/month+ depending on tier), poorly optimized recursive crawls can exhaust monthly prepaid credits rapidly. For Fello: Operational considerations and platform boundaries include: Vertical Schema Rigidity: Data models are strictly coupled to residential property attributes, preventing adaptation to commercial real estate or standard B2B sales pipelines.
What are the hidden TCO drivers and contract negotiation levers for Apify vs Fello?
For Apify: Credit & Usage Burn Multiplier (Workflows on Apify consume metered credits or usage quotas; multi-provider enrichment lookups, scraping runs, or bulk batch jobs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Apify's Free plan · $19–$999/mo · Enterprise plan tier before converting from monthly to annual billing. For Fello: Per-Seat Linear Scaling (Fello prices licenses on a per-user/seat basis (From $50/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Fello's From $50/mo tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 23, 2026.