Sharethrough vs LUMOS
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 26, 2026.
Sharethrough (Web SaaS) and LUMOS (Cloud SaaS Platform) both compete in Programmatic DSP/SSP & Contextual AdTech. On pricing, Sharethrough lists Custom / enterprise pricing (no free plan disclosed), whereas LUMOS lists Custom / enterprise pricing (no free plan disclosed). Technically, Sharethrough is rated L3 · Conditional automation with a 3.8/5.0 (Proprietary moat) moat, while LUMOS is rated L3 · Conditional automation with a 2.6/5.0 (Workflow-embedded) moat. Corporate profile: Sharethrough (founded 2007, HQ Montreal, Quebec, $67.9M funding) vs. LUMOS (founded 2020, HQ Sydney, New South Wales, Australia). Verified by the MarTechRadar Research Desk (Oct 14, 2026 for Sharethrough; Oct 26, 2026 for LUMOS). At a 5-seat team baseline, Sharethrough starts at Custom quote vs LUMOS at Custom quote.
Sharethrough
Omnichannel supply-side platform delivering automated ad enhancement rendering, curated marketplace inventory, and carbon-reduction programmatic routing.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.8/5.0 (Proprietary moat)
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
LUMOS
Omnichannel audience intelligence, programmatic DOOH planning, and AI-driven campaign measurement and retargeting platform for brands and agencies.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 2.6/5.0 (Workflow-embedded)
Target fit: B2B Marketing, Growth & Revenue Teams (Cloud SaaS Platform)
How Sharethrough and LUMOS differ
- Moat tier: Sharethrough is rated Proprietary moat, LUMOS Workflow-embedded.
- Delivery: Sharethrough is a Web SaaS product; LUMOS is a Cloud SaaS Platform product.
- Sharethrough was founded earlier (2007) than LUMOS (2020).
- Headquarters: Sharethrough in Montreal, Quebec, LUMOS in Sydney, New South Wales, Australia.
- Funding stage: Sharethrough is Acquired; LUMOS is Seed.
- Company headcount: Sharethrough is 51-200 employees; LUMOS is 11-50 employees.
- Audience: Sharethrough targets DTC / eCommerce, Enterprise Brands; LUMOS targets B2B Marketing, Growth & Revenue Teams.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Sharethrough vs LUMOS (and when to walk away)
Choose Sharethrough if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for AI Programmatic Advertising, with verified ecosystem connectivity for Twilio Segment.
- L3 Architecture & Defensibility: Proprietary client-side rendering engines that dynamically enhance standard display and CTV units, combined with direct publisher integrations and unified Equativ monetization infrastructure.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Sharethrough if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Sharethrough requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate client-side script overhead: Dynamic creative modification libraries injected during header bidding execution increase browser DOM parsing time, risking Core Web Vitals score degradation on high-density publisher layouts.
- Walk away if dsp inventory parity constraints is a deal-breaker for your team: Proprietary enhanced rendering formats can experience parsing inconsistencies across older programmatic DSP endpoints that strictly enforce plain VAST or static MRAID specifications.
Choose LUMOS if
- Target ICP & Stack Fit: You operate as B2B Marketing and Growth & Revenue Teams requiring a Cloud SaaS Platform deployment for AI Programmatic Advertising.
- L3 Architecture & Defensibility: LUMOS builds a differentiated programmatic AdTech moat by uniting real-world physical location intelligence, Digital Out-of-Home (DOOH) inventory planning, cross-screen mobile retargeting, and Seed funding led by Claremont Capital.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from LUMOS if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (LUMOS requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate primary operational trade-off: In practical enterprise deployments, the primary trade-off is that geospatial audience modeling and cross-device offline-to-online retargeting depend on regional location-signal density and local privacy regulations, which can vary across international markets.
- Walk away if functional scope boundary is a deal-breaker for your team: LUMOS is not built for B2B cold email outbound sequencing, generative text blog writing, or inbound customer support ticket automation.
Side-by-side facts
| Field | Sharethrough | LUMOS |
|---|---|---|
| Subtrack | Programmatic DSP/SSP & Contextual AdTech | Programmatic DSP/SSP & Contextual AdTech |
| Pricing | Custom / enterprise pricing | Custom / enterprise pricing |
| Pricing model | Enterprise / quote | Enterprise / quote |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | No free plan disclosed |
| Enterprise plan | Yes | Yes |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 3.8 / 5.0 · Proprietary moat | 2.6 / 5.0 · Workflow-embedded |
| Delivery | Web SaaS | Cloud SaaS Platform |
| Audience | DTC / eCommerce, Enterprise Brands | B2B Marketing, Growth & Revenue Teams |
| Ecosystem integrations | Twilio Segment | — |
| Funding & backing | $67.9M · Acquired by Sharethrough | Seed · Backed by Claremont Capital, Barry Winata, Hugo de Jong, Abraham Robertson, Curt Shi |
| Founders | Brett Keintz, Dan Greenberg, Matt Monahan, Robert Fan | Eric Fan |
| Company size | 51-200 employees | 11-50 employees |
| Founded | 2007 | 2020 |
| Headquarters | Montreal, Quebec | Sydney, New South Wales, Australia |
| Fact-checked | MarTechRadar Research Desk, Oct 14, 2026 | MarTechRadar Research Desk, Oct 26, 2026 |
Sharethrough vs LUMOS: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Sharethrough
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Sharethrough does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Sharethrough operates on an enterprise transactional model wherein commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Primary Operational Bottleneck: Equativ Migration Friction: Unified infrastructure alignment post-merger requires ongoing reconciliation of legacy publisher IDs, reporting schemas, and contract parameters across combined ad server environments.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Sharethrough requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Sharethrough order form before signing a 12-month enterprise commitment.
LUMOS
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: LUMOS does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Pricing available on request.
- Primary Operational Bottleneck: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that geospatial audience modeling and cross-device offline-to-online retargeting depend on regional location-signal density and local privacy regulations, which can vary across international markets.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (LUMOS requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the LUMOS order form before signing a 12-month enterprise commitment.
Limitations
Sharethrough
Operational considerations and platform boundaries include: Client-Side Script Overhead: Dynamic creative modification libraries injected during header bidding execution increase browser DOM parsing time, risking Core Web Vitals score degradation on high-density publisher layouts.Full limitations in the Sharethrough review
LUMOS
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that geospatial audience modeling and cross-device offline-to-online retargeting depend on regional location-signal density and local privacy regulations, which can vary across international markets.Full limitations in the LUMOS review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Sharethrough and LUMOS can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Sharethrough over LUMOS
Work at Sharethrough? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Sharethrough Official Differentiators & Case Study →Why teams choose LUMOS over Sharethrough
Work at LUMOS? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit LUMOS Official Differentiators & Case Study →Pricing notes & tier schedules
Sharethrough: Custom / enterprise pricing
Sharethrough operates on an enterprise transactional model wherein commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Client-Side Script Overhead: Dynamic creative modification libraries injected during header bidding execution increase browser DOM parsing time, risking Core Web Vitals score degradation on high-density publisher layouts.
- DSP Inventory Parity Constraints: Proprietary enhanced rendering formats can experience parsing inconsistencies across older programmatic DSP endpoints that strictly enforce plain VAST or static MRAID specifications.
LUMOS: Custom / enterprise pricing
Pricing available on request. On its official website (`spotlumos.com`), LUMOS provides custom onboarding and commercial quotes via its "Book a Demo" workflow, structuring fees around platform intelligence seats, programmatic media activation volume, and attribution reporting requirements.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that geospatial audience modeling and cross-device offline-to-online retargeting depend on regional location-signal density and local privacy regulations, which can vary across international markets.
- Functional Scope Boundary: LUMOS is not built for B2B cold email outbound sequencing, generative text blog writing, or inbound customer support ticket automation.
Frequently asked questions: Sharethrough vs LUMOS
How does Sharethrough pricing compare to LUMOS in 2026?
Sharethrough is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas LUMOS is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).
How do Sharethrough and LUMOS compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Sharethrough is rated L3 · Conditional automation with a Proprietary moat moat (3.8/5.0), while LUMOS is rated L3 · Conditional automation with a Workflow-embedded moat (2.6/5.0).
Which teams are Sharethrough and LUMOS built for?
Sharethrough is a Web SaaS product in Programmatic DSP/SSP & Contextual AdTech designed for DTC / eCommerce, Enterprise Brands. LUMOS is a Cloud SaaS Platform product in Programmatic DSP/SSP & Contextual AdTech designed for B2B Marketing, Growth & Revenue Teams.
What are the main limitations of Sharethrough vs LUMOS?
For Sharethrough: Operational considerations and platform boundaries include: Client-Side Script Overhead: Dynamic creative modification libraries injected during header bidding execution increase browser DOM parsing time, risking Core Web Vitals score degradation on high-density publisher layouts. For LUMOS: Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that geospatial audience modeling and cross-device offline-to-online retargeting depend on regional location-signal density and local privacy regulations, which can vary across international markets.
What are the hidden TCO drivers and contract negotiation levers for Sharethrough vs LUMOS?
For Sharethrough: Client-Side Script Overhead (Dynamic creative modification libraries injected during header bidding execution increase browser DOM parsing time, risking Core Web Vitals score degradation on high-density publisher layouts.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Sharethrough order form before signing a 12-month enterprise commitment. For LUMOS: Primary Operational Trade-Off (In practical enterprise deployments, the primary trade-off is that geospatial audience modeling and cross-device offline-to-online retargeting depend on regional location-signal density and local privacy regulations, which can vary across international markets.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the LUMOS order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 26, 2026.