Mash vs Origami
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 16, 2026.
Mash (Web SaaS) and Origami (Web SaaS) both compete in Autonomous B2B Sales Agents & AI BDRs. On pricing, Mash lists Custom / enterprise pricing (free plan), whereas Origami lists Free plan · $99–$399/mo (free plan). Technically, Mash is rated L3 · Conditional automation with a 3.2/5.0 (Workflow-embedded (strong)) moat, while Origami is rated L3 · Conditional automation with a 3.3/5.0 (Workflow-embedded (strong)) moat. Corporate profile: Mash (founded 2025, HQ Toronto, Ontario, Canada, $6M funding) vs. Origami (founded 2024, HQ San Francisco, California, $2.5M funding). Verified by the MarTechRadar Research Desk (Oct 11, 2026 for Mash; Oct 16, 2026 for Origami). At a 5-seat team baseline, Mash starts at Custom quote vs Origami at ~$99/mo (base).
Mash
Autonomous relationship intelligence assistant combining personal CRM, contextual memory capture, and proactive scheduling to support dealmaker network.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.2/5.0 (Workflow-embedded (strong))
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
Origami
Domain-driven autonomous customer acquisition agent that researches ideal buyers, builds enriched lead lists, and executes self-improving outbound campaigns.
5-User Team Cost: ~$99/mo (base) (Free plan · $99–$399/mo) · Autonomy: L3 · Conditional automation · Moat: 3.3/5.0 (Workflow-embedded (strong))
Target fit: B2B SaaS, Marketing & Growth Teams (Web SaaS)
How Mash and Origami differ
- Pricing model: Mash is enterprise / quote, Origami is freemium.
- Origami publishes an entry price (Free plan · $99–$399/mo); Mash does not (Custom / enterprise pricing).
- Published tier ladder: Mash documents 1 priced tier (Free / Sandbox $0); Origami documents 2 priced tiers (Free / Sandbox $0, Scale $99/mo).
- Origami was founded earlier (2024) than Mash (2025).
- Headquarters: Mash in Toronto, Ontario, Canada, Origami in San Francisco, California.
- Verified backing: Mash records $6M (Castle Island Ventures); Origami records $2.5M.
- Audience: Mash targets B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps); Origami targets B2B SaaS, Marketing & Growth Teams.
- Ecosystem stack: Mash connects with Twilio Segment; Origami connects with Salesforce, Outreach, Slack, Webflow.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Mash vs Origami (and when to walk away)
Choose Mash if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Twilio Segment.
- L3 Architecture & Defensibility: Mash establishes defensibility through an edge-integrated personal relationship knowledge graph. By capturing unstructured conversational context across calendars, notes, and messaging, it constructs proprietary biographical timelines and interaction cadences that create switching friction against generalized mobile productivity tools.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing and want a self-serve free tier for zero-cost initial validation.
Walk away from Mash if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Mash requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate mobile platform constraints: Deployment is currently restricted to an iPhone client in the US and Canada, preventing deployment across heterogeneous desktop-first enterprise workstation fleets.
- Walk away if enterprise CRM interoperability is a deal-breaker for your team: The platform operates as a personal data store without bidirectional synchronization pipelines into corporate hubs like Salesforce or HubSpot, creating data siloing risks.
Choose Origami if
- Target ICP & Stack Fit: You operate as B2B SaaS and Marketing & Growth Teams requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Salesforce, Outreach, Slack, Webflow.
- L3 Architecture & Defensibility: Training self-improving buyer discovery and outbound campaign models across more than 10,000 active businesses compounds conversion feedback loops from a single domain input.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $99–$399/mo and want a self-serve free tier for zero-cost initial validation.
Walk away from Origami if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · $99–$399/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate auto top-up credit consumption risk: Because deep buyer discovery, contact exports, and AI model reasoning consume monthly credits (with optional auto top-up), broad unsegmented searches can deplete credit allowances rapidly if spending caps are not configured.
- Walk away if complex multi-stakeholder enterprise boundary is a deal-breaker for your team: While one-click domain-to-outbound automation excels for SMB and mid-market B2B sales, seven-figure enterprise procurement cycles involving custom RFPs require human multi-threading beyond automated email sequences.
Side-by-side facts
| Field | Mash | Origami |
|---|---|---|
| Subtrack | Autonomous B2B Sales Agents & AI BDRs | Autonomous B2B Sales Agents & AI BDRs |
| Pricing | Custom / enterprise pricing | Free plan · $99–$399/mo |
| Pricing model | Enterprise / quote | Freemium |
| Published pricing tiers | Free / Sandbox ($0) · Enterprise / Custom (Custom quote) | Free / Sandbox ($0) · Scale ($99/mo) |
| Free access | Free plan | Free plan |
| Enterprise plan | Yes | Not recorded |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 3.2 / 5.0 · Workflow-embedded (strong) | 3.3 / 5.0 · Workflow-embedded (strong) |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) | B2B SaaS, Marketing & Growth Teams |
| Ecosystem integrations | Twilio Segment | Salesforce, Outreach, Slack, Webflow, Amplitude |
| Funding & backing | $6M · Backed by Castle Island Ventures | $2.5M |
| Founders | Jake Stolee, Jared Nusinoff, Mike Dedys | Finn Mallery, Kenson Chung |
| Company size | 11-50 employees | 11-50 employees |
| Founded | 2025 | 2024 |
| Headquarters | Toronto, Ontario, Canada | San Francisco, California |
| Fact-checked | MarTechRadar Research Desk, Oct 11, 2026 | MarTechRadar Research Desk, Oct 16, 2026 |
| Governance & docs | Trust & Security ↗ · Privacy ↗ | API & Docs ↗ · Changelog ↗ · Terms ↗ · Privacy ↗ |
Mash vs Origami: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Mash
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Mash does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: Mash publishes a transparent entry point (Custom / enterprise pricing) with a free tier for initial validation before committing.
- Primary Operational Bottleneck: Mobile Platform Constraints: Deployment is currently restricted to an iPhone client in the US and Canada, preventing deployment across heterogeneous desktop-first enterprise workstation fleets.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Mash requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Mash order form before signing a 12-month enterprise commitment.
Origami
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Origami publishes a transparent entry point (Free plan · $99–$399/mo) with a free tier for initial validation before committing.
- Primary Operational Bottleneck: Auto Top-Up Credit Consumption Risk: Because deep buyer discovery, contact exports, and AI model reasoning consume monthly credits (with optional auto top-up), broad unsegmented searches can deplete credit allowances rapidly if spending caps are not configured.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $99–$399/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Origami's Free plan · $99–$399/mo tier before converting from monthly to annual billing.
Limitations
Mash
Operational considerations and platform boundaries include: Mobile Platform Constraints: Deployment is currently restricted to an iPhone client in the US and Canada, preventing deployment across heterogeneous desktop-first enterprise workstation fleets.Full limitations in the Mash review
Origami
Operational limitations and technical trade-offs include: Auto Top-Up Credit Consumption Risk: Because deep buyer discovery, contact exports, and AI model reasoning consume monthly credits (with optional auto top-up), broad unsegmented searches can deplete credit allowances rapidly if spending caps are not configured.Full limitations in the Origami review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Mash and Origami can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Mash over Origami
Work at Mash? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Mash Official Differentiators & Case Study →Why teams choose Origami over Mash
Work at Origami? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Origami Official Differentiators & Case Study →Pricing notes & tier schedules
Mash: Custom / enterprise pricing
Mash operates on a freemium monetization framework anchored by contact volume. The vendor provides a free tier at $0 for users managing up to 500 contacts, requiring no credit card during early access onboarding.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Credit & Usage Burn Multiplier: Workflows on Mash consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
- Mobile Platform Constraints: Deployment is currently restricted to an iPhone client in the US and Canada, preventing deployment across heterogeneous desktop-first enterprise workstation fleets.
Origami: Free plan · $99–$399/mo
Origami offers a Free starting tier ($0/mo) alongside credit-based monthly subscriptions (`origami.chat/pricing`).
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Scale ($99/mo, 1–2 seats): Choose a plan with the credits, contact data, exports, and outreach tools you need.
- Per-Seat Linear Scaling: Origami prices licenses on a per-user/seat basis (Free plan · $99–$399/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Credit & Usage Burn Multiplier: Workflows on Origami consume metered credits or usage quotas; multi-provider enrichment lookups, scraping runs, or bulk batch jobs can exhaust base allocations and trigger mid-cycle top-up packs.
Frequently asked questions: Mash vs Origami
How does Mash pricing compare to Origami in 2026?
Mash is listed at Custom / enterprise pricing (enterprise / quote, free plan), whereas Origami is listed at Free plan · $99–$399/mo (freemium, free plan).
How do Mash and Origami compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Mash is rated L3 · Conditional automation with a Workflow-embedded (strong) moat (3.2/5.0), while Origami is rated L3 · Conditional automation with a Workflow-embedded (strong) moat (3.3/5.0).
Which teams are Mash and Origami built for?
Mash is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps). Origami is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B SaaS, Marketing & Growth Teams.
What are the main limitations of Mash vs Origami?
For Mash: Operational considerations and platform boundaries include: Mobile Platform Constraints: Deployment is currently restricted to an iPhone client in the US and Canada, preventing deployment across heterogeneous desktop-first enterprise workstation fleets. For Origami: Operational limitations and technical trade-offs include: Auto Top-Up Credit Consumption Risk: Because deep buyer discovery, contact exports, and AI model reasoning consume monthly credits (with optional auto top-up), broad unsegmented searches can deplete credit allowances rapidly if spending caps are not configured.
What are the hidden TCO drivers and contract negotiation levers for Mash vs Origami?
For Mash: Credit & Usage Burn Multiplier (Workflows on Mash consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Mash order form before signing a 12-month enterprise commitment. For Origami: Per-Seat Linear Scaling (Origami prices licenses on a per-user/seat basis (Free plan · $99–$399/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Origami's Free plan · $99–$399/mo tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 16, 2026.