Kochava vs Tenjin

Kochava (API / SDK) and Tenjin (Web SaaS) both compete in Multi-Touch Attribution & eCommerce Dashboards. On pricing, Kochava lists Custom / enterprise pricing (no free plan disclosed), whereas Tenjin lists Custom / enterprise pricing (no free plan disclosed). Technically, Kochava is rated L3 · Conditional automation with a 3.8/5.0 (Proprietary moat) moat, while Tenjin is rated L3 · Conditional automation with a 3.6/5.0 (Proprietary moat) moat. Corporate profile: Kochava (founded 2011, HQ Sandpoint, ID) vs. Tenjin (HQ United States). Fact-checked by Tim Fenolz (Oct 11, 2026) for Kochava and Tim Fenolz (Oct 15, 2026) for Tenjin. At a 5-seat team baseline, Kochava starts at ~$500/mo vs Tenjin at ~$0/mo.

Kochava

Omnichannel attribution engine and mobile measurement platform providing real-time deterministic and probabilistic tracking across mobile, web, and CTV.

5-Seat Floor: ~$500/mo (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.8/5.0 (Proprietary moat)

Target fit: DTC / eCommerce, Enterprise Brands (API / SDK)

Read the Kochava review →

Tenjin

Mobile measurement partner and growth data pipeline unifying app attribution, ad network aggregation, and direct SQL access for performance marketing teams.

5-Seat Floor: ~$0/mo (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)

Target fit: DTC / eCommerce (Web SaaS)

Read the Tenjin review →

How Kochava and Tenjin differ

Published tier ladder: Kochava documents 1 priced tier (Free $500/mo); Tenjin documents 3 priced tiers (Entry / Starter $0.02/mo, Growth / Professional $0.03/mo, Free $0.04/mo).
Delivery: Kochava is a API / SDK product; Tenjin is a Web SaaS product.
Headquarters: Kochava in Sandpoint, ID, Tenjin in United States.
Funding stage: Kochava is Venture-backed; Tenjin is Series A.
Company headcount: Kochava is 51-200 employees; Tenjin is 11-50 employees.
Ecosystem stack: Kochava connects with Shopify, Twilio Segment; Tenjin connects with Slack, Snowflake, Twilio Segment.

Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.

When to choose Kochava vs Tenjin (and when to walk away)

Choose Kochava if

Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a API / SDK deployment for Marketing Attribution, with verified ecosystem connectivity for Shopify, Twilio Segment.
L3 Architecture & Defensibility: Kochava maintains defensibility via its proprietary real-time event processing architecture, deep direct network integrations across mobile and connected TV ecosystems, integrated anti-fraud engines, and a unified enterprise data marketplace.
Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.

Walk away from Kochava if

Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Kochava requires sales-gated custom quoting).
Walk away if your workflow cannot tolerate signal latency and skadnetwork timers: Aggregated conversion windows enforced by Apple SKAdNetwork generate delayed reporting cycles, restricting immediate algorithmic campaign reallocations.
Walk away if SDK footprint and implementation overhead is a deal-breaker for your team: Embedding client-side tracking requires deep code-level integration, rigorous testing across target operating system releases, and ongoing maintenance to prevent binary bloat.

Choose Tenjin if

Target ICP & Stack Fit: You operate as DTC / eCommerce requiring a Web SaaS deployment for Marketing Attribution, with verified ecosystem connectivity for Slack, Snowflake, Twilio Segment.
L3 Architecture & Defensibility: Consolidated direct data warehouse access via managed schemas, combined with native SKAdNetwork modeling and automated ad spend ETL pipes across fragmented mobile ad networks.
Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.

Walk away from Tenjin if

Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Tenjin requires sales-gated custom quoting).
Walk away if your workflow cannot tolerate skadnetwork schema rigidity: Navigating Apple SKAdNetwork timer mechanics and tiered privacy thresholds requires continuous manual tuning of conversion value schemas to avoid aggregate data loss.
Walk away if ad spend API latency is a deal-breaker for your team: Upstream ad partner reporting APIs introduce synchronization lags, requiring historical backfills that complicate intraday return-on-ad-spend (ROAS) evaluations.

Side-by-side facts

Field	Kochava	Tenjin
Subtrack	Multi-Touch Attribution & eCommerce Dashboards	Multi-Touch Attribution & eCommerce Dashboards
Pricing	Custom / enterprise pricing	Custom / enterprise pricing
Pricing model	Enterprise / quote	Enterprise / quote
Published pricing tiers	Free ($500/mo) · Enterprise / Custom (Custom quote)	Entry / Starter ($0.02/mo) · Growth / Professional ($0.03/mo) · Free ($0.04/mo) · Enterprise / Custom (Custom quote)
Free access	No free plan disclosed	No free plan disclosed
Enterprise plan	Yes	Yes
AI autonomy level	L3 · Conditional automation	L3 · Conditional automation
Moat tier & score	3.8 / 5.0 · Proprietary moat	3.6 / 5.0 · Proprietary moat
Delivery	API / SDK	Web SaaS
Audience	DTC / eCommerce, Enterprise Brands	DTC / eCommerce
Ecosystem integrations	Shopify, Twilio Segment	Slack, Snowflake, Twilio Segment
Compliance & governance	SOC 2, GDPR, CCPA	SOC 2, GDPR, ISO 27001
Funding & backing	Venture-backed · Backed by Private Equity	Series A
Founders	Charles Manning	—
Company size	51-200 employees	11-50 employees
Founded	2011	—
Headquarters	Sandpoint, ID	United States
Fact-checked	Tim Fenolz, Oct 11, 2026	Tim Fenolz, Oct 15, 2026
Governance & docs	—	API & Docs ↗ · Terms ↗ · Privacy ↗

AI Head-to-Head Procurement Simulator · Evidence-Locked Dossier

Kochava vs Tenjin: TCO & constraint stress test

Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.

1. Team / Seat Scale

2. Monthly Budget Ceiling

3. Primary Stack

4. Guardrail

At 5 seats and a $800/mo ceiling, both Kochava and Tenjin land in the same risk band (High Deal-Risk · Constraint Mismatch).

Kochava

High Deal-Risk · Constraint Mismatch

Estimated Floor (5 Seats · Enterprise / Custom)Custom Quote (Custom / enterprise pricing)Vendor does not publish a self-serve USD floor on its pricing page; requires sales qualification.Sales-gated pricing vs. $800/mo cap (High quote risk)

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Kochava does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Kochava provisions its platform under a usage-based enterprise subscription model. Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
Usage / Credit Burn Volatility: Kochava uses credit or usage-metered billing (Custom / enterprise pricing). High-volume automated workflows across 5 seats can trigger mid-cycle overage charges.
Primary Operational Bottleneck: Signal Latency and SKAdNetwork Timers: Aggregated conversion windows enforced by Apple SKAdNetwork generate delayed reporting cycles, restricting immediate algorithmic campaign reallocations.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Kochava requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Kochava order form before signing a 12-month enterprise commitment.

Kochava Pricing ↗Full Kochava Review →

Tenjin

High Deal-Risk · Constraint Mismatch

Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Tenjin does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
Sales-Gated Contract Terms: Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
Tier Fit for 5-Seat Scale: Entry / Starter ($0.02/mo): Annual - save $400/year
Primary Operational Bottleneck: SKAdNetwork Schema Rigidity: Navigating Apple SKAdNetwork timer mechanics and tiered privacy thresholds requires continuous manual tuning of conversion value schemas to avoid aggregate data loss.

Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Tenjin requires sales-gated custom quoting).

Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Tenjin order form before signing a 12-month enterprise commitment.

Tenjin Pricing ↗Full Tenjin Review →

Interactive Head-to-Head Scenario Red-Teamer · Fact-Gate Verified

Limitations

Kochava

Operational considerations and platform boundaries include: Signal Latency and SKAdNetwork Timers: Aggregated conversion windows enforced by Apple SKAdNetwork generate delayed reporting cycles, restricting immediate algorithmic campaign reallocations.

Full limitations in the Kochava review

Tenjin

Operational considerations and platform boundaries include: SKAdNetwork Schema Rigidity: Navigating Apple SKAdNetwork timer mechanics and tiered privacy thresholds requires continuous manual tuning of conversion value schemas to avoid aggregate data loss.

Full limitations in the Tenjin review

Pricing notes & tier schedules

Kochava: Custom / enterprise pricing

Kochava provisions its platform under a usage-based enterprise subscription model. Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.

Verified tier schedule:

Free ($500/mo, 1–2 seats): Includes 33K conversions/month
Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.

Hidden TCO drivers to audit:

Per-Seat Linear Scaling: Kochava prices licenses on a per-user/seat basis (Custom / enterprise pricing); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
Credit & Usage Burn Multiplier: Automated workflows consume metered credits/usage quotas; multi-step enrichment, voice minutes, or high-frequency agent runs can trigger mid-cycle top-up packs.

Pricing details in the Kochava review

Tenjin: Custom / enterprise pricing

Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.

Verified tier schedule:

Entry / Starter ($0.02/mo, Unlimited seats (Entry credits)): Annual - save $400/year
Growth / Professional ($0.03/mo, Unlimited seats (Growth credits)): Access to all Tenjin products
Free ($0.04/mo, Unlimited seats (Scale credits)): Monthly post-payment
Enterprise / Custom (Custom quote, Unlimited seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.

Hidden TCO drivers to audit:

Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments (save $400/year); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
Credit & Usage Burn Multiplier: Automated workflows consume metered credits/usage quotas; multi-step enrichment, voice minutes, or high-frequency agent runs can trigger mid-cycle top-up packs.

Pricing details in the Tenjin review

Frequently asked questions: Kochava vs Tenjin

How does Kochava pricing compare to Tenjin in 2026?

Kochava is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Tenjin is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).

How do Kochava and Tenjin compare on AI autonomy and moat depth?

On the MarTechRadar L1–L5 scale, Kochava is rated L3 · Conditional automation with a Proprietary moat moat (3.8/5.0), while Tenjin is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0).

Which teams are Kochava and Tenjin built for?

Kochava is a API / SDK product in Multi-Touch Attribution & eCommerce Dashboards designed for DTC / eCommerce, Enterprise Brands. Tenjin is a Web SaaS product in Multi-Touch Attribution & eCommerce Dashboards designed for DTC / eCommerce.

What are the main limitations of Kochava vs Tenjin?

For Kochava: Operational considerations and platform boundaries include: Signal Latency and SKAdNetwork Timers: Aggregated conversion windows enforced by Apple SKAdNetwork generate delayed reporting cycles, restricting immediate algorithmic campaign reallocations. For Tenjin: Operational considerations and platform boundaries include: SKAdNetwork Schema Rigidity: Navigating Apple SKAdNetwork timer mechanics and tiered privacy thresholds requires continuous manual tuning of conversion value schemas to avoid aggregate data loss.

What are the hidden TCO drivers and contract negotiation levers for Kochava vs Tenjin?

For Kochava: Per-Seat Linear Scaling (Kochava prices licenses on a per-user/seat basis (Custom / enterprise pricing); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Kochava order form before signing a 12-month enterprise commitment. For Tenjin: Annual Billing Headline vs. Monthly Premium (Headline entry rates reflect annual billing commitments (save $400/year); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Tenjin order form before signing a 12-month enterprise commitment.

Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 15, 2026.