Influ2 vs Veles
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 26, 2026.
Influ2 (SaaS Platform) and Veles (Cloud SaaS Platform) both compete in Buyer Intent Data & Account-Based Marketing. On pricing, Influ2 lists Pricing not disclosed (no free plan disclosed), whereas Veles lists Free plan · $8/mo · Enterprise plan (free plan). Technically, Influ2 is rated L3 · Conditional automation with a 3.2/5.0 (Workflow-embedded (strong)) moat, while Veles is rated L4 · Autonomous agent with a 2.8/5.0 (Workflow-embedded) moat. Corporate profile: Influ2 (founded 2017, HQ New York, New York, United States, $14.7M funding) vs. Veles (founded 2023, HQ Santa Barbara, California, United States, $500K funding). Verified by the MarTechRadar Research Desk (Oct 25, 2026 for Influ2; Oct 26, 2026 for Veles). At a 5-seat team baseline, Influ2 starts at Custom quote vs Veles at ~$8/mo (base).
Influ2
Contact-level B2B account-based marketing (ABM) and person-based advertising platform aligning paid media with sales outreach.
5-User Team Cost: Custom quote (Pricing not disclosed) · Autonomy: L3 · Conditional automation · Moat: 3.2/5.0 (Workflow-embedded (strong))
Target fit: B2B Marketing & GTM Teams (SaaS Platform)
Veles
Agentic CPQ and deal execution platform built for B2B sales reps and AI agents to automate quoting, approvals, order forms, and billing sync.
5-User Team Cost: ~$8/mo (base) (Free plan · $8/mo · Enterprise plan) · Autonomy: L4 · Autonomous agent · Moat: 2.8/5.0 (Workflow-embedded)
Target fit: B2B Marketing, Growth & Revenue Teams (Cloud SaaS Platform)
How Influ2 and Veles differ
- Veles publishes an entry price (Free plan · $8/mo · Enterprise plan); Influ2 does not (Pricing not disclosed).
- Veles has a free plan; none is recorded for Influ2.
- AI autonomy: Veles is rated L4 · Autonomous agent, Influ2 L3 · Conditional automation on the MarTechRadar scale.
- Moat tier: Influ2 is rated Workflow-embedded (strong), Veles Workflow-embedded.
- Delivery: Influ2 is a SaaS Platform product; Veles is a Cloud SaaS Platform product.
- Influ2 was founded earlier (2017) than Veles (2023).
- Headquarters: Influ2 in New York, New York, United States, Veles in Santa Barbara, California, United States.
- Verified backing: Influ2 records $14.7M (One Way Ventures, Rally Ventures, VentureFriends, AVentures Capital, Detonate Ventures); Veles records $500K (Y Combinator, Rebel Fund).
- Company headcount: Influ2 is 51-200 employees; Veles is 2-10 employees.
- Audience: Influ2 targets B2B Marketing & GTM Teams; Veles targets B2B Marketing, Growth & Revenue Teams.
- Ecosystem stack: Influ2 connects with Salesforce, HubSpot, Outreach, Salesloft; Veles connects with Salesforce, HubSpot, Slack, Stripe.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Influ2 vs Veles (and when to walk away)
Choose Influ2 if
- Target ICP & Stack Fit: You operate as B2B Marketing & GTM Teams requiring a SaaS Platform deployment for ABM, with verified ecosystem connectivity for Salesforce, HubSpot, Outreach, Salesloft.
- L3 Architecture & Defensibility: Influ2 commands a strong B2B ABM moat as a pioneer in contact-level person-based advertising, directly linking named buying-group ad engagement to CRM sales cadences and backed by $14.7M from One Way Ventures, Rally Ventures, and VentureFriends.
- Commercial Model Fit: Your procurement budget aligns with Pricing not disclosed.
Walk away from Influ2 if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Influ2 requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate primary operational trade-off: In practical enterprise deployments, the primary trade-off is that contact-level ad matching requires a clean, well-maintained list of target contacts in the CRM and sufficient audience match rates across third-party ad networks.
- Walk away if functional scope boundary is a deal-breaker for your team: Influ2 is not built for top-of-funnel B2C mass brand awareness, cold email inbox warming, or organic SEO keyword research.
Choose Veles if
- Target ICP & Stack Fit: You operate as B2B Marketing and Growth & Revenue Teams requiring a Cloud SaaS Platform deployment for ABM, with verified ecosystem connectivity for Salesforce, HubSpot, Slack, Stripe.
- L4 Architecture & Defensibility: Veles establishes a strong B2B deal-execution moat through its per-active-contract pricing ($8/contract/mo with unlimited seats), native MCP agent workflows, bi-directional Salesforce/HubSpot/Stripe/Slack sync, SOC 2 Type II security, and $500K in Pre-Seed funding from Y Combinator and Rebel Fund.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $8/mo · Enterprise plan and want a self-serve free tier for zero-cost initial validation.
Walk away from Veles if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · $8/mo · Enterprise plan entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate primary operational trade-off: In practical enterprise deployments, the primary trade-off is that migrating away from deeply entrenched legacy billing engines (such as Salesforce CPQ or Zuora) or deploying single-tenant hosting, SCIM provisioning, and multi-currency sandboxes requires upgrading to a Custom Enterprise plan.
- Walk away if functional scope boundary is a deal-breaker for your team: Veles is not built for top-of-funnel cold email scraping, consumer social media scheduling, or video ad rendering.
Side-by-side facts
| Field | Influ2 | Veles |
|---|---|---|
| Subtrack | Buyer Intent Data & Account-Based Marketing | Buyer Intent Data & Account-Based Marketing |
| Pricing | Pricing not disclosed | Free plan · $8/mo · Enterprise plan |
| Pricing model | Not disclosed | Freemium |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Free / Sandbox ($0) · Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | Free plan |
| Enterprise plan | Not recorded | Yes |
| AI autonomy level | L3 · Conditional automation | L4 · Autonomous agent |
| Moat tier & score | 3.2 / 5.0 · Workflow-embedded (strong) | 2.8 / 5.0 · Workflow-embedded |
| Delivery | SaaS Platform | Cloud SaaS Platform |
| Audience | B2B Marketing & GTM Teams | B2B Marketing, Growth & Revenue Teams |
| Ecosystem integrations | Salesforce, HubSpot, Outreach, Salesloft, Slack, Microsoft Teams | Salesforce, HubSpot, Slack, Stripe, Model Context Protocol (MCP) |
| Compliance & governance | SOC 2, ISO 27001 | SOC 2 |
| Funding & backing | $14.7M · Backed by One Way Ventures, Rally Ventures, VentureFriends, AVentures Capital, Detonate Ventures | $500K · Backed by Y Combinator, Rebel Fund |
| Founders | Dmitri Lisitski, Vladimir Mikhalko | Patrick Koperwas, Simon Ooley |
| Company size | 51-200 employees | 2-10 employees |
| Founded | 2017 | 2023 |
| Headquarters | New York, New York, United States | Santa Barbara, California, United States |
| Fact-checked | MarTechRadar Research Desk, Oct 25, 2026 | MarTechRadar Research Desk, Oct 26, 2026 |
Influ2 vs Veles: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Influ2
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Influ2 does not disclose a public self-serve floor (Pricing not disclosed). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Pricing available on request. Influ2 structures its commercial agreements around custom annual enterprise subscriptions scaled by the number of active tracked targets in the buying committee, connected advertising channels, CRM integrations, and managed media spend tiers.
- Primary Operational Bottleneck: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that contact-level ad matching requires a clean, well-maintained list of target contacts in the CRM and sufficient audience match rates across third-party ad networks.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Influ2 requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Influ2 order form before signing a 12-month enterprise commitment.
Veles
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Veles publishes a transparent entry point (Free plan · $8/mo · Enterprise plan) with a free tier for initial validation before committing.
- Primary Operational Bottleneck: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that migrating away from deeply entrenched legacy billing engines (such as Salesforce CPQ or Zuora) or deploying single-tenant hosting, SCIM provisioning, and multi-currency sandboxes requires upgrading to a Custom Enterprise plan.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $8/mo · Enterprise plan entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Veles's Free plan · $8/mo · Enterprise plan tier before converting from monthly to annual billing.
Limitations
Influ2
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that contact-level ad matching requires a clean, well-maintained list of target contacts in the CRM and sufficient audience match rates across third-party ad networks.Full limitations in the Influ2 review
Veles
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that migrating away from deeply entrenched legacy billing engines (such as Salesforce CPQ or Zuora) or deploying single-tenant hosting, SCIM provisioning, and multi-currency sandboxes requires upgrading to a Custom Enterprise plan.Full limitations in the Veles review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Influ2 and Veles can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Influ2 over Veles
Work at Influ2? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Influ2 Official Differentiators & Case Study →Why teams choose Veles over Influ2
Work at Veles? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Veles Official Differentiators & Case Study →Pricing notes & tier schedules
Influ2: Pricing not disclosed
Pricing available on request. Influ2 structures its commercial agreements around custom annual enterprise subscriptions scaled by the number of active tracked targets in the buying committee, connected advertising channels, CRM integrations, and managed media spend tiers.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Profile / Workspace Quota Ceilings: Base tiers cap the number of connected profiles, workspaces, or contact records, forcing tier upgrades before seat limits are reached.
- Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that contact-level ad matching requires a clean, well-maintained list of target contacts in the CRM and sufficient audience match rates across third-party ad networks.
Veles: Free plan · $8/mo · Enterprise plan
First 10 contracts free ($0), then $8/active contract/month (Pay as you go, unlimited seats & proposals), and Custom Enterprise.
- Free / Sandbox ($0, Unlimited seats (capped credits)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Enterprise / Custom (Custom quote, Unlimited seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Credit & Usage Burn Multiplier: Workflows on Veles consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
- Enterprise Governance & Add-On Gating: Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons.
Frequently asked questions: Influ2 vs Veles
How does Influ2 pricing compare to Veles in 2026?
Influ2 is listed at Pricing not disclosed (not disclosed, no free plan disclosed), whereas Veles is listed at Free plan · $8/mo · Enterprise plan (freemium, free plan).
How do Influ2 and Veles compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Influ2 is rated L3 · Conditional automation with a Workflow-embedded (strong) moat (3.2/5.0), while Veles is rated L4 · Autonomous agent with a Workflow-embedded moat (2.8/5.0).
Which teams are Influ2 and Veles built for?
Influ2 is a SaaS Platform product in Buyer Intent Data & Account-Based Marketing designed for B2B Marketing & GTM Teams. Veles is a Cloud SaaS Platform product in Buyer Intent Data & Account-Based Marketing designed for B2B Marketing, Growth & Revenue Teams.
What are the main limitations of Influ2 vs Veles?
For Influ2: Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that contact-level ad matching requires a clean, well-maintained list of target contacts in the CRM and sufficient audience match rates across third-party ad networks. For Veles: Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical enterprise deployments, the primary trade-off is that migrating away from deeply entrenched legacy billing engines (such as Salesforce CPQ or Zuora) or deploying single-tenant hosting, SCIM provisioning, and multi-currency sandboxes requires upgrading to a Custom Enterprise plan.
What are the hidden TCO drivers and contract negotiation levers for Influ2 vs Veles?
For Influ2: Profile / Workspace Quota Ceilings (Base tiers cap the number of connected profiles, workspaces, or contact records, forcing tier upgrades before seat limits are reached.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Influ2 order form before signing a 12-month enterprise commitment. For Veles: Credit & Usage Burn Multiplier (Workflows on Veles consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Veles's Free plan · $8/mo · Enterprise plan tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 26, 2026.