Featured vs Onclusive
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 25, 2026.
Featured (SaaS Platform) and Onclusive (SaaS Platform) both compete in PR Intelligence & Media Relations. On pricing, Featured lists Free plan · $29–$948/mo (free plan), whereas Onclusive lists Pricing not disclosed (no free plan disclosed). Technically, Featured is rated L3 · Conditional automation with a 2.5/5.0 (Workflow-embedded) moat, while Onclusive is rated L2 · Workflow copilot with a 2.1/5.0 (Workflow-embedded) moat. Corporate profile: Featured (founded 2022, HQ Scottsdale, Arizona, United States, $2M funding) vs. Onclusive (HQ London, England). Both profiles are verified by the MarTechRadar Research Desk (Oct 25, 2026). At a 5-seat team baseline, Featured starts at ~$79/mo (base) vs Onclusive at Custom quote.
Featured
AI-assisted PR intelligence and expert media placement platform (formerly Terkel) connecting subject-matter experts with journalists.
5-User Team Cost: ~$79/mo (base) (Free plan · $29–$948/mo) · Autonomy: L3 · Conditional automation · Moat: 2.5/5.0 (Workflow-embedded)
Target fit: B2B Marketing & GTM Teams (SaaS Platform)
Onclusive
Enterprise media monitoring, PR analytics, and AI brand visibility platform tracking earned media and LLM search citations.
5-User Team Cost: Custom quote (Pricing not disclosed) · Autonomy: L2 · Workflow copilot · Moat: 2.1/5.0 (Workflow-embedded)
Target fit: B2B Marketing & GTM Teams (SaaS Platform)
How Featured and Onclusive differ
- Featured publishes an entry price (Free plan · $29–$948/mo); Onclusive does not (Pricing not disclosed).
- Featured has a free plan; none is recorded for Onclusive.
- AI autonomy: Featured is rated L3 · Conditional automation, Onclusive L2 · Workflow copilot on the MarTechRadar scale.
- Moat score: Featured scores 2.5/5.0 vs. Onclusive at 2.1/5.0 (Workflow-embedded).
- Headquarters: Featured in Scottsdale, Arizona, United States, Onclusive in London, England.
- Funding stage: Featured is Seed; Onclusive is Bootstrapped.
- Company headcount: Featured is 2-10 employees; Onclusive is 1,001-5,000 employees.
- Ecosystem stack: Featured connects with Slack; Onclusive connects with LinkedIn, Model Context Protocol (MCP).
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Featured vs Onclusive (and when to walk away)
Choose Featured if
- Target ICP & Stack Fit: You operate as B2B Marketing & GTM Teams requiring a SaaS Platform deployment for PR, with verified ecosystem connectivity for Slack.
- L3 Architecture & Defensibility: Featured (formerly Terkel) operates a two-sided marketplace and AI PR co-pilot that matches verified subject-matter experts with thousands of active publisher queries to earn high-authority editorial backlinks and brand citations.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $29–$948/mo and want a self-serve free tier for zero-cost initial validation.
Walk away from Featured if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · $29–$948/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate primary operational trade-off: In practical PR and SEO execution, the primary trade-off is that placement decisions remain entirely at the editorial discretion of third-party journalists and publishers.
- Walk away if functional scope boundary is a deal-breaker for your team: Featured is not built for guaranteed paid advertorial placement, mass cold email scraping of unopted-in press lists, or enterprise social media crisis monitoring.
Choose Onclusive if
- Target ICP & Stack Fit: You operate as B2B Marketing & GTM Teams requiring a SaaS Platform deployment for PR, with verified ecosystem connectivity for LinkedIn, Model Context Protocol (MCP).
- L2 Architecture & Defensibility: Onclusive combines global omnichannel print, broadcast, online, and social media monitoring across 13,000+ client organizations with PR attribution and AI Brand Visibility tracking.
- Commercial Model Fit: Your procurement budget aligns with Pricing not disclosed.
Walk away from Onclusive if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Onclusive requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate primary operational trade-off: In day-to-day corporate communications, the primary trade-off is the enterprise deployment complexity and contract commitment required to configure global print, broadcast, and digital monitoring feeds.
- Walk away if functional scope boundary is a deal-breaker for your team: Onclusive is not built for solo indie hackers or micro-businesses seeking a cheap self-serve HARO link-building tool.
Side-by-side facts
| Field | Featured | Onclusive |
|---|---|---|
| Subtrack | PR Intelligence & Media Relations | PR Intelligence & Media Relations |
| Pricing | Free plan · $29–$948/mo | Pricing not disclosed |
| Pricing model | Freemium | Not disclosed |
| Published pricing tiers | Free / Sandbox ($0) · Lite ($29/mo) · Pro ($79/mo) | Enterprise / Custom (Custom quote) |
| Free access | Free plan | No free plan disclosed |
| Enterprise plan | Not recorded | Not recorded |
| AI autonomy level | L3 · Conditional automation | L2 · Workflow copilot |
| Moat tier & score | 2.5 / 5.0 · Workflow-embedded | 2.1 / 5.0 · Workflow-embedded |
| Delivery | SaaS Platform | SaaS Platform |
| Audience | B2B Marketing & GTM Teams | B2B Marketing & GTM Teams |
| Ecosystem integrations | Slack | LinkedIn, Model Context Protocol (MCP) |
| Funding & backing | $2M · Backed by Stout Street Capital, Calm Company Fund, Sonoran Founders Fund | Bootstrapped |
| Founders | Brett Farmiloe | — |
| Company size | 2-10 employees | 1,001-5,000 employees |
| Founded | 2022 | — |
| Headquarters | Scottsdale, Arizona, United States | London, England |
| Fact-checked | MarTechRadar Research Desk, Oct 25, 2026 | MarTechRadar Research Desk, Oct 25, 2026 |
Featured vs Onclusive: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Featured
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Featured publishes a transparent entry point (Free plan · $29–$948/mo) with a free tier for initial validation before committing.
- Tier Fit for 5-Seat Scale: Pro ($79/mo): For power users running a full PR operation.
- Primary Operational Bottleneck: Deployment & Governance Considerations: Because journalists reject generic or overly promotional pitches, users must still invest authentic subject-matter expertise and rapid response turnaround, and teams on the free tier face strict monthly submission caps (3 pitches per month) that limit high-velocity link building.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $29–$948/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Featured's Free plan · $29–$948/mo tier before converting from monthly to annual billing.
Onclusive
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Onclusive does not disclose a public self-serve floor (Pricing not disclosed). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Pricing available on request.
- Primary Operational Bottleneck: Primary Operational Trade-Off: In day-to-day corporate communications, the primary trade-off is the enterprise deployment complexity and contract commitment required to configure global print, broadcast, and digital monitoring feeds.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Onclusive requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Onclusive order form before signing a 12-month enterprise commitment.
Limitations
Featured
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical PR and SEO execution, the primary trade-off is that placement decisions remain entirely at the editorial discretion of third-party journalists and publishers.Full limitations in the Featured review
Onclusive
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In day-to-day corporate communications, the primary trade-off is the enterprise deployment complexity and contract commitment required to configure global print, broadcast, and digital monitoring feeds.Full limitations in the Onclusive review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Featured and Onclusive can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Featured over Onclusive
Work at Featured? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Featured Official Differentiators & Case Study →Why teams choose Onclusive over Featured
Work at Onclusive? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Onclusive Official Differentiators & Case Study →Pricing notes & tier schedules
Featured: Free plan · $29–$948/mo
Featured operates on a transparent freemium subscription model per expert profile. The Free plan costs $0 per month and includes up to 3 question submissions per month and basic placement notifications.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Lite ($29/mo, 1–2 seats): For solo practitioners running focused PR.
- Pro ($79/mo, 5 seats): For power users running a full PR operation.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
- Credit & Usage Burn Multiplier: Workflows on Featured consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
Onclusive: Pricing not disclosed
Pricing available on request.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Primary Operational Trade-Off: In day-to-day corporate communications, the primary trade-off is the enterprise deployment complexity and contract commitment required to configure global print, broadcast, and digital monitoring feeds.
- Functional Scope Boundary: Onclusive is not built for solo indie hackers or micro-businesses seeking a cheap self-serve HARO link-building tool.
Frequently asked questions: Featured vs Onclusive
How does Featured pricing compare to Onclusive in 2026?
Featured is listed at Free plan · $29–$948/mo (freemium, free plan), whereas Onclusive is listed at Pricing not disclosed (not disclosed, no free plan disclosed).
How do Featured and Onclusive compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Featured is rated L3 · Conditional automation with a Workflow-embedded moat (2.5/5.0), while Onclusive is rated L2 · Workflow copilot with a Workflow-embedded moat (2.1/5.0).
Which teams are Featured and Onclusive built for?
Featured is a SaaS Platform product in PR Intelligence & Media Relations designed for B2B Marketing & GTM Teams. Onclusive is a SaaS Platform product in PR Intelligence & Media Relations designed for B2B Marketing & GTM Teams.
What are the main limitations of Featured vs Onclusive?
For Featured: Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical PR and SEO execution, the primary trade-off is that placement decisions remain entirely at the editorial discretion of third-party journalists and publishers. For Onclusive: Operational considerations and platform boundaries include: Primary Operational Trade-Off: In day-to-day corporate communications, the primary trade-off is the enterprise deployment complexity and contract commitment required to configure global print, broadcast, and digital monitoring feeds.
What are the hidden TCO drivers and contract negotiation levers for Featured vs Onclusive?
For Featured: Annual Billing Headline vs. Monthly Premium (Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Featured's Free plan · $29–$948/mo tier before converting from monthly to annual billing. For Onclusive: Primary Operational Trade-Off (In day-to-day corporate communications, the primary trade-off is the enterprise deployment complexity and contract commitment required to configure global print, broadcast, and digital monitoring feeds.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Onclusive order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 25, 2026.