Donna vs WorkHQ
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 12, 2026.
Donna (Web SaaS) and WorkHQ (Web SaaS) both compete in Autonomous B2B Sales Agents & AI BDRs. On pricing, Donna lists Custom / enterprise pricing (no free plan disclosed), whereas WorkHQ lists Custom / enterprise pricing (free plan). Technically, Donna is rated L3 · Conditional automation with a 3.9/5.0 (Proprietary moat) moat, while WorkHQ is rated L3 · Conditional automation with a 3.5/5.0 (Proprietary moat) moat. Corporate profile: Donna (founded 2023, HQ Ghent, Flemish Region, $6.4M funding) vs. WorkHQ (founded 2022, HQ Los Angeles, California, $27M funding). Both profiles are verified by the MarTechRadar Research Desk (Oct 12, 2026). At a 5-seat team baseline, Donna starts at Custom quote vs WorkHQ at Custom quote.
Donna
Voice-first artificial intelligence assistant engineered for mobile field sales teams to automate prep, CRM data logging, and post-meeting administrative.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.9/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
WorkHQ
Autonomous talent discovery and candidate outreach platform uniting contact enrichment, identity resolution, and multi-channel sequencing across email.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.5/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
How Donna and WorkHQ differ
- WorkHQ has a free plan; none is recorded for Donna.
- Moat score: Donna scores 3.9/5.0 vs. WorkHQ at 3.5/5.0 (Proprietary moat).
- WorkHQ was founded earlier (2022) than Donna (2023).
- Headquarters: Donna in Ghent, Flemish Region, WorkHQ in Los Angeles, California.
- Verified backing: Donna records $6.4M (Everywhere Ventures); WorkHQ records $27M.
- Ecosystem stack: Donna connects with Salesforce, HubSpot, Microsoft Dynamics 365, Twilio Segment; WorkHQ connects with Outreach, LinkedIn.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Donna vs WorkHQ (and when to walk away)
Choose Donna if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Salesforce, HubSpot, Microsoft Dynamics 365, Twilio Segment.
- L3 Architecture & Defensibility: Domain-tuned multimodal voice parsing algorithms designed for transit environments, paired with offline-first synchronization architectures that map conversational field audio directly into structured enterprise CRM schemas.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Donna if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Donna requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate acoustic transcription degradation: Severe in-cabin vehicular noise or industrial environment interference can distort acoustic token parsing, leading to field entity transcription errors.
- Walk away if custom CRM schema mapping drift is a deal-breaker for your team: Deeply customized, validation-heavy CRM field dependencies require persistent administrative schema maintenance when custom objects or validation rules change.
Choose WorkHQ if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Outreach, LinkedIn.
- L3 Architecture & Defensibility: WorkHQ pairs an indexed database of over 450M candidate records with an automated cross-channel engagement workflow. Its defensibility stems from unified enrichment pipelines that resolve personal and business emails alongside direct phone numbers, mitigating dependence on single-network platforms.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing and want a self-serve free tier for zero-cost initial validation.
Walk away from WorkHQ if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (WorkHQ requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate multi-channel rate throttling: Automated messaging via LinkedIn and SMS remains vulnerable to platform session limits and carrier-level 10DLC filtering, requiring manual intervention when dispatch volumes trigger carrier blocks.
- Walk away if identity resolution decay is a deal-breaker for your team: Third-party enrichment records exhibit natural contact decay, resulting in unverified mobile and email bounce spikes when targeting dynamic employment sectors.
Side-by-side facts
| Field | Donna | WorkHQ |
|---|---|---|
| Subtrack | Autonomous B2B Sales Agents & AI BDRs | Autonomous B2B Sales Agents & AI BDRs |
| Pricing | Custom / enterprise pricing | Custom / enterprise pricing |
| Pricing model | Enterprise / quote | Enterprise / quote |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Free / Sandbox ($0) · Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | Free plan |
| Enterprise plan | Yes | Yes |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 3.9 / 5.0 · Proprietary moat | 3.5 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) |
| Ecosystem integrations | Salesforce, HubSpot, Microsoft Dynamics 365, Twilio Segment | Outreach, LinkedIn |
| Compliance & governance | SOC 2, GDPR, ISO 27001 | — |
| Funding & backing | $6.4M · Backed by Everywhere Ventures | $27M |
| Founders | Jonas Deprez, Lorenz Bogaert, Nicolas Christiaen, Nicolas Van Eenaeme | Ari Stiegler, Noah Friedman |
| Company size | 11-50 employees | 11-50 employees |
| Founded | 2023 | 2022 |
| Headquarters | Ghent, Flemish Region | Los Angeles, California |
| Fact-checked | MarTechRadar Research Desk, Oct 12, 2026 | MarTechRadar Research Desk, Oct 12, 2026 |
| Governance & docs | Trust & Security ↗ · System Status ↗ · DPA ↗ · Terms ↗ · Privacy ↗ | Terms ↗ · Privacy ↗ |
Donna vs WorkHQ: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Donna
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Donna does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Donna provides a commercial licensing model structured entirely around enterprise deployments and individual user seat tiers.
- Primary Operational Bottleneck: Acoustic transcription degradation: Severe in-cabin vehicular noise or industrial environment interference can distort acoustic token parsing, leading to field entity transcription errors.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Donna requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Donna order form before signing a 12-month enterprise commitment.
WorkHQ
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: WorkHQ does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: WorkHQ publishes a transparent entry point (Custom / enterprise pricing) with a free tier for initial validation before committing.
- Primary Operational Bottleneck: Multi-Channel Rate Throttling: Automated messaging via LinkedIn and SMS remains vulnerable to platform session limits and carrier-level 10DLC filtering, requiring manual intervention when dispatch volumes trigger carrier blocks.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (WorkHQ requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the WorkHQ order form before signing a 12-month enterprise commitment.
Limitations
Donna
Operational considerations and platform boundaries include: Acoustic transcription degradation: Severe in-cabin vehicular noise or industrial environment interference can distort acoustic token parsing, leading to field entity transcription errors.Full limitations in the Donna review
WorkHQ
Operational considerations and platform boundaries include: Multi-Channel Rate Throttling: Automated messaging via LinkedIn and SMS remains vulnerable to platform session limits and carrier-level 10DLC filtering, requiring manual intervention when dispatch volumes trigger carrier blocks.Full limitations in the WorkHQ review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Donna and WorkHQ can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Donna over WorkHQ
Work at Donna? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Donna Official Differentiators & Case Study →Why teams choose WorkHQ over Donna
Work at WorkHQ? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit WorkHQ Official Differentiators & Case Study →Pricing notes & tier schedules
Donna: Custom / enterprise pricing
Donna provides a commercial licensing model structured entirely around enterprise deployments and individual user seat tiers. The company does not publish fixed public rates; instead, commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Credit & Usage Burn Multiplier: Workflows on Donna consume metered credits or usage quotas; voice/media minutes, multi-step synthesis, or high-frequency runs can exhaust base allocations and trigger mid-cycle top-up packs.
- Enterprise Governance & Add-On Gating: Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons.
WorkHQ: Custom / enterprise pricing
WorkHQ structures its licensing around a credit-metered freemium framework. The company offers an entry Free tier at $0 per month featuring single-seat candidate discovery, limited contact lookups, and basic job multi-posting capabilities.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Per-Seat Linear Scaling: WorkHQ prices licenses on a per-user/seat basis (Custom / enterprise pricing); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments (SAVE 25%); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
Frequently asked questions: Donna vs WorkHQ
How does Donna pricing compare to WorkHQ in 2026?
Donna is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas WorkHQ is listed at Custom / enterprise pricing (enterprise / quote, free plan).
How do Donna and WorkHQ compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Donna is rated L3 · Conditional automation with a Proprietary moat moat (3.9/5.0), while WorkHQ is rated L3 · Conditional automation with a Proprietary moat moat (3.5/5.0).
Which teams are Donna and WorkHQ built for?
Donna is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps). WorkHQ is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps).
What are the main limitations of Donna vs WorkHQ?
For Donna: Operational considerations and platform boundaries include: Acoustic transcription degradation: Severe in-cabin vehicular noise or industrial environment interference can distort acoustic token parsing, leading to field entity transcription errors. For WorkHQ: Operational considerations and platform boundaries include: Multi-Channel Rate Throttling: Automated messaging via LinkedIn and SMS remains vulnerable to platform session limits and carrier-level 10DLC filtering, requiring manual intervention when dispatch volumes trigger carrier blocks.
What are the hidden TCO drivers and contract negotiation levers for Donna vs WorkHQ?
For Donna: Credit & Usage Burn Multiplier (Workflows on Donna consume metered credits or usage quotas; voice/media minutes, multi-step synthesis, or high-frequency runs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Donna order form before signing a 12-month enterprise commitment. For WorkHQ: Per-Seat Linear Scaling (WorkHQ prices licenses on a per-user/seat basis (Custom / enterprise pricing); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the WorkHQ order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 12, 2026.