Centralize vs Dux-Soup
Centralize (Web SaaS) and Dux-Soup (Web SaaS) both compete in Autonomous B2B Sales Agents & AI BDRs. On pricing, Centralize lists Free plan · From $0/mo (free plan), whereas Dux-Soup lists From $41.25/mo (no free plan disclosed). Technically, Centralize is rated L3 · Conditional automation with a 4.2/5.0 (Proprietary moat) moat, while Dux-Soup is rated L3 · Conditional automation with a 3.6/5.0 (Proprietary moat) moat. Corporate profile: Centralize (founded 2023, HQ San Francisco, California, United States, $19.5M funding) vs. Dux-Soup (founded 2015, HQ Mountain View, California, United States). Fact-checked by Vasilia Xia (Oct 12, 2026) for Centralize and Sarah Per (Oct 14, 2026) for Dux-Soup. At a 5-seat team baseline, Centralize starts at ~$49/mo vs Dux-Soup at ~$41/mo.
Centralize
Centralize is an AI relationship workspace that constructs automated account maps, tracks enterprise buying committees, and uncovers warm introduction.
5-Seat Floor: ~$49/mo (Free plan · From $0/mo) · Autonomy: L3 · Conditional automation · Moat: 4.2/5.0 (Proprietary moat)
Target fit: B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) (Web SaaS)
Dux-Soup
Client-side and cloud-managed LinkedIn automation engine providing scheduled connection requests, multi-stage drip messaging sequences, and AI-assisted.
5-Seat Floor: ~$41/mo (From $41.25/mo) · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)
Target fit: Creators / Solo (Web SaaS)
How Centralize and Dux-Soup differ
- Pricing model: Centralize is freemium, Dux-Soup is subscription.
- Centralize has a free plan; none is recorded for Dux-Soup.
- Published tier ladder: Centralize documents 3 priced tiers (Free / Sandbox $0, Free $5/mo, Pro $49/mo); Dux-Soup documents 3 priced tiers (Entry / Starter $41.25/mo, Growth / Professional $55/mo, Scale / Advanced $74.17/mo).
- Moat score: Centralize scores 4.2/5.0 vs. Dux-Soup at 3.6/5.0 (Proprietary moat).
- Dux-Soup was founded earlier (2015) than Centralize (2023).
- Headquarters: Centralize in San Francisco, California, United States, Dux-Soup in Mountain View, California, United States.
- Funding stage: Centralize is Series A; Dux-Soup is Venture-backed.
- Company headcount: Centralize is 11-50 employees; Dux-Soup is 1-10 employees.
- Audience: Centralize targets B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps); Dux-Soup targets Creators / Solo.
- Ecosystem stack: Centralize connects with Google Workspace, LinkedIn; Dux-Soup connects with Salesforce, Slack, LinkedIn.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Centralize vs Dux-Soup (and when to walk away)
Choose Centralize if
- Target ICP & Stack Fit: You operate as B2B Sales Leaders, SDR/BDR Teams and Revenue Operations (RevOps) requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Google Workspace, LinkedIn.
- L3 Architecture & Defensibility: Moat rests on persistent entity-resolution across corporate communication silos, syncing LinkedIn graphs, calendar metadata, and CRM records into dynamic buying-committee hierarchies.
- Commercial Model Fit: Your procurement budget aligns with Free plan · From $0/mo and want a self-serve free tier for zero-cost initial validation.
Walk away from Centralize if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · From $0/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate social graph freshness: LinkedIn synchronization depends on Chrome extensions and user-initiated authentications, creating stale network graphs whenever reps fail to refresh individual browser sessions.
- Walk away if hierarchy inference ambiguity is a deal-breaker for your team: Automated reporting structures struggle in matrixed or decentralized enterprises, requiring manual user intervention to correct cross-functional reporting lines.
Choose Dux-Soup if
- Target ICP & Stack Fit: You operate as Creators / Solo requiring a Web SaaS deployment for AI SDR, with verified ecosystem connectivity for Salesforce, Slack, LinkedIn.
- L3 Architecture & Defensibility: Sustained installed base longevity since 2015 and entrenched workflow familiarity across SMB prospecting ecosystems, constrained by client-side browser DOM execution and platform policy changes.
- Commercial Model Fit: Your procurement budget aligns with From $41.25/mo.
Walk away from Dux-Soup if
- Walk away if your workflow requires uncapped enterprise volume on the From $41.25/mo entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate browser runtime dependency: Local execution modes require persistent local machine uptime and uninterrupted browser instances to complete scheduled sequence queues.
- Walk away if platform throttling and session invalidation is a deal-breaker for your team: Heavy reliance on LinkedIn session cookies exposes users to account rate-limiting, CAPTCHA hurdles, or temporary security checkpoints when action thresholds trip.
Side-by-side facts
| Field | Centralize | Dux-Soup |
|---|---|---|
| Subtrack | Autonomous B2B Sales Agents & AI BDRs | Autonomous B2B Sales Agents & AI BDRs |
| Pricing | Free plan · From $0/mo | From $41.25/mo |
| Pricing model | Freemium | Subscription |
| Published pricing tiers | Free / Sandbox ($0) · Free ($5/mo) · Pro ($49/mo) | Entry / Starter ($41.25/mo) · Growth / Professional ($55/mo) · Scale / Advanced ($74.17/mo) |
| Free access | Free plan | No free plan disclosed |
| Enterprise plan | Not recorded | Not recorded |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 4.2 / 5.0 · Proprietary moat | 3.6 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps) | Creators / Solo |
| Ecosystem integrations | Google Workspace, LinkedIn | Salesforce, Slack, LinkedIn |
| Funding & backing | $19.5M · Backed by New Enterprise Associates | Venture-backed |
| Founders | Rachit Kataria, William Wang | Will van der Sanden |
| Company size | 11-50 employees | 1-10 employees |
| Founded | 2023 | 2015 |
| Headquarters | San Francisco, California, United States | Mountain View, California, United States |
| Fact-checked | Vasilia Xia, Oct 12, 2026 | Sarah Per, Oct 14, 2026 |
| Governance & docs | Trust & Security ↗ · Terms ↗ · Privacy ↗ | — |
Centralize vs Dux-Soup: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Centralize
Conditional Fit · Contract & Stack Caveats- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Centralize does not disclose a public self-serve floor (Free plan · From $0/mo). Buyers with a $800/mo cap face high sales-qualification friction.
- Published Self-Serve Entry Floor: Centralize publishes a transparent entry point (Free plan · From $0/mo) with a free tier for initial validation before committing.
- Tier Fit for 5-Seat Scale: Free ($5/mo): 50 Standard accounts
- Primary Operational Bottleneck: Social Graph Freshness: LinkedIn synchronization depends on Chrome extensions and user-initiated authentications, creating stale network graphs whenever reps fail to refresh individual browser sessions.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · From $0/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Centralize's Free plan · From $0/mo tier before converting from monthly to annual billing.
Dux-Soup
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Dux-Soup publishes a transparent entry point (From $41.25/mo) for initial validation before committing.
- Tier Fit for 5-Seat Scale: Growth / Professional ($55/mo): Verified $55/mo published rate on vendor pricing schedule.
- Primary Operational Bottleneck: Browser Runtime Dependency: Local execution modes require persistent local machine uptime and uninterrupted browser instances to complete scheduled sequence queues.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the From $41.25/mo entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Dux-Soup's From $41.25/mo tier before converting from monthly to annual billing.
Limitations
Centralize
Operational considerations and platform boundaries include: Social Graph Freshness: LinkedIn synchronization depends on Chrome extensions and user-initiated authentications, creating stale network graphs whenever reps fail to refresh individual browser sessions.Full limitations in the Centralize review
Dux-Soup
Operational considerations and platform boundaries include: Browser Runtime Dependency: Local execution modes require persistent local machine uptime and uninterrupted browser instances to complete scheduled sequence queues.Full limitations in the Dux-Soup review
Pricing notes & tier schedules
Centralize: Free plan · From $0/mo
The commercial model operates on a per-seat software-as-a-service subscription. A entry-level tier is available at $0 per month, granting individual reps access to 5 standard accounts with baseline mapping and LinkedIn sync.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Free ($5/mo, 1–2 seats): 50 Standard accounts
- Pro ($49/mo, 5 seats): The GPS. Intelligence on every deal.
- Per-Seat Linear Scaling: Centralize prices licenses on a per-user/seat basis (Free plan · From $0/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Credit & Usage Burn Multiplier: Automated workflows consume metered credits/usage quotas; multi-step enrichment, voice minutes, or high-frequency agent runs can trigger mid-cycle top-up packs.
Dux-Soup: From $41.25/mo
The commercial model operates on a per-seat subscription structure delineated by execution topology.
- Entry / Starter ($41.25/mo, 1–2 seats): Verified $41.25/mo published rate on vendor pricing schedule.
- Growth / Professional ($55/mo, 5 seats): Verified $55/mo published rate on vendor pricing schedule.
- Scale / Advanced ($74.17/mo, 15 seats): Verified $74.17/mo published rate on vendor pricing schedule.
- Per-Seat Linear Scaling: Dux-Soup prices licenses on a per-user/seat basis (From $41.25/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments (SAVE 25%); month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
Frequently asked questions: Centralize vs Dux-Soup
How does Centralize pricing compare to Dux-Soup in 2026?
Centralize is listed at Free plan · From $0/mo (freemium, free plan), whereas Dux-Soup is listed at From $41.25/mo (subscription, no free plan disclosed).
How do Centralize and Dux-Soup compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Centralize is rated L3 · Conditional automation with a Proprietary moat moat (4.2/5.0), while Dux-Soup is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0).
Which teams are Centralize and Dux-Soup built for?
Centralize is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for B2B Sales Leaders, SDR/BDR Teams, Revenue Operations (RevOps). Dux-Soup is a Web SaaS product in Autonomous B2B Sales Agents & AI BDRs designed for Creators / Solo.
What are the main limitations of Centralize vs Dux-Soup?
For Centralize: Operational considerations and platform boundaries include: Social Graph Freshness: LinkedIn synchronization depends on Chrome extensions and user-initiated authentications, creating stale network graphs whenever reps fail to refresh individual browser sessions. For Dux-Soup: Operational considerations and platform boundaries include: Browser Runtime Dependency: Local execution modes require persistent local machine uptime and uninterrupted browser instances to complete scheduled sequence queues.
What are the hidden TCO drivers and contract negotiation levers for Centralize vs Dux-Soup?
For Centralize: Per-Seat Linear Scaling (Centralize prices licenses on a per-user/seat basis (Free plan · From $0/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Centralize's Free plan · From $0/mo tier before converting from monthly to annual billing. For Dux-Soup: Per-Seat Linear Scaling (Dux-Soup prices licenses on a per-user/seat basis (From $41.25/mo); expanding from 2 to 15+ operators multiplies base recurring spend linearly.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Dux-Soup's From $41.25/mo tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 14, 2026.