Auxos vs Featured
Auxos (Web SaaS) and Featured (SaaS Platform) both compete in PR Intelligence & Media Relations. On pricing, Auxos lists Custom / enterprise pricing (no free plan disclosed), whereas Featured lists Free plan · $0/yr (free plan). Technically, Auxos is rated L3 · Conditional automation with a 3.6/5.0 (Proprietary moat) moat, while Featured is rated L3 · Conditional automation with a 3.8/5.0 (Proprietary moat) moat. Corporate profile: Auxos (founded 2026, HQ San Francisco, $500K funding) vs. Featured (founded 2022, HQ Scottsdale, Arizona, United States, $2M funding). Fact-checked by Julie Brot (Oct 14, 2026) for Auxos and Jiacky Lee (Oct 25, 2026) for Featured. At a 5-seat team baseline, Auxos starts at Custom quote vs Featured at ~$79/mo.
Auxos
Simulate PR campaigns and audience reactions using synthetic digital twin populations of target market segments.
5-Seat Floor: Custom quote (Custom / enterprise pricing) · Autonomy: L3 · Conditional automation · Moat: 3.6/5.0 (Proprietary moat)
Target fit: Social Media Managers, Creator & Influencer Agencies, Brand Community Ops (Web SaaS)
Featured
AI-assisted PR intelligence and expert media placement platform (formerly Terkel) connecting subject-matter experts with journalists.
5-Seat Floor: ~$79/mo (Free plan · $0/yr) · Autonomy: L3 · Conditional automation · Moat: 3.8/5.0 (Proprietary moat)
Target fit: B2B Marketing & GTM Teams (SaaS Platform)
How Auxos and Featured differ
- Pricing model: Auxos is enterprise / quote, Featured is freemium.
- Featured has a free plan; none is recorded for Auxos.
- Delivery: Auxos is a Web SaaS product; Featured is a SaaS Platform product.
- Featured was founded earlier (2022) than Auxos (2026).
- Headquarters: Auxos in San Francisco, Featured in Scottsdale, Arizona, United States.
- Verified backing: Auxos records $500K; Featured records $2M (Stout Street Capital, Calm Company Fund, Sonoran Founders Fund).
- Audience: Auxos targets Social Media Managers, Creator & Influencer Agencies, Brand Community Ops; Featured targets B2B Marketing & GTM Teams.
- Ecosystem stack: Auxos connects with Shopify; Featured connects with Slack.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Auxos vs Featured (and when to walk away)
Choose Auxos if
- Target ICP & Stack Fit: You operate as Social Media Managers, Creator & Influencer Agencies and Brand Community Ops requiring a Web SaaS deployment for PR, with verified ecosystem connectivity for Shopify.
- L3 Architecture & Defensibility: Algorithmic generation of high-fidelity synthetic customer personas that model specific media and audience responses ahead of real-world release, reducing market validation cycles.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from Auxos if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Auxos requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate synthetic persona drift: Synthetic focus groups run the risk of model hallucination and consensus drift when testing edge-case PR crises outside base model training corpuses.
- Walk away if ingestion calibration latency is a deal-breaker for your team: Generating statistically valid cohort models requires continuous calibration against primary customer data, introducing operational overhead for small teams.
Choose Featured if
- Target ICP & Stack Fit: You operate as B2B Marketing & GTM Teams requiring a SaaS Platform deployment for PR, with verified ecosystem connectivity for Slack.
- L3 Architecture & Defensibility: Featured (formerly Terkel) operates a two-sided marketplace and AI PR co-pilot that matches verified subject-matter experts with thousands of active publisher queries to earn high-authority editorial backlinks and brand citations.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $0/yr and want a self-serve free tier for zero-cost initial validation.
Walk away from Featured if
- Walk away if your workflow requires uncapped enterprise volume on the Free plan · $0/yr entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate primary operational trade-off: In practical PR and SEO execution, the primary trade-off is that placement decisions remain entirely at the editorial discretion of third-party journalists and publishers.
- Walk away if functional scope boundary is a deal-breaker for your team: Featured is not built for guaranteed paid advertorial placement, mass cold email scraping of unopted-in press lists, or enterprise social media crisis monitoring.
Side-by-side facts
| Field | Auxos | Featured |
|---|---|---|
| Subtrack | PR Intelligence & Media Relations | PR Intelligence & Media Relations |
| Pricing | Custom / enterprise pricing | Free plan · $0/yr |
| Pricing model | Enterprise / quote | Freemium |
| Published pricing tiers | Enterprise / Custom (Custom quote) | Free / Sandbox ($0) · Lite ($29/yr) · Pro ($79/yr) · Lite ($348/yr) |
| Free access | No free plan disclosed | Free plan |
| Enterprise plan | Yes | Not recorded |
| AI autonomy level | L3 · Conditional automation | L3 · Conditional automation |
| Moat tier & score | 3.6 / 5.0 · Proprietary moat | 3.8 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | SaaS Platform |
| Audience | Social Media Managers, Creator & Influencer Agencies, Brand Community Ops | B2B Marketing & GTM Teams |
| Ecosystem integrations | Shopify | Slack |
| Funding & backing | $500K | $2M · Backed by Stout Street Capital, Calm Company Fund, Sonoran Founders Fund |
| Founders | Ashton Daniel, Jerry Wu, Kerry Lu | Brett Farmiloe |
| Company size | 2-10 employees | 2-10 employees |
| Founded | 2026 | 2022 |
| Headquarters | San Francisco | Scottsdale, Arizona, United States |
| Fact-checked | Julie Brot, Oct 14, 2026 | Jiacky Lee, Oct 25, 2026 |
Auxos vs Featured: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Auxos
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Auxos does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: Auxos operates under an enterprise licensing structure. Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Primary Operational Bottleneck: Synthetic Persona Drift: Synthetic focus groups run the risk of model hallucination and consensus drift when testing edge-case PR crises outside base model training corpuses.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (Auxos requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the Auxos order form before signing a 12-month enterprise commitment.
Featured
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: Featured does not disclose a public self-serve floor (Free plan · $0/yr). Buyers with a $800/mo cap face high sales-qualification friction.
- Annual Contract Lock-in Risk Detected: Featured operates on a transparent freemium subscription model per expert profile. The Free plan costs $0 per month and includes up to 3 question submissions per month and basic placement notifications.
- Tier Fit for 5-Seat Scale: Lite ($29/yr): For solo practitioners running focused PR.
- Primary Operational Bottleneck: Deployment & Governance Considerations: Because journalists reject generic or overly promotional pitches, users must still invest authentic subject-matter expertise and rapid response turnaround, and teams on the free tier face strict monthly submission caps (3 pitches per month) that limit high-velocity link building.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the Free plan · $0/yr entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Featured's Free plan · $0/yr tier before converting from monthly to annual billing.
Limitations
Auxos
Operational considerations and platform boundaries include: Synthetic Persona Drift: Synthetic focus groups run the risk of model hallucination and consensus drift when testing edge-case PR crises outside base model training corpuses.Full limitations in the Auxos review
Featured
Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical PR and SEO execution, the primary trade-off is that placement decisions remain entirely at the editorial discretion of third-party journalists and publishers.Full limitations in the Featured review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Auxos and Featured can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Auxos over Featured
Work at Auxos? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Auxos Official Differentiators & Case Study →Why teams choose Featured over Auxos
Work at Featured? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Featured Official Differentiators & Case Study →Pricing notes & tier schedules
Auxos: Custom / enterprise pricing
Auxos operates under an enterprise licensing structure. Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Profile / Workspace Quota Ceilings: Base tiers cap the number of connected profiles, workspaces, or contact records, forcing tier upgrades before seat limits are reached.
- Synthetic Persona Drift: Synthetic focus groups run the risk of model hallucination and consensus drift when testing edge-case PR crises outside base model training corpuses.
Featured: Free plan · $0/yr
Featured operates on a transparent freemium subscription model per expert profile. The Free plan costs $0 per month and includes up to 3 question submissions per month and basic placement notifications.
- Free / Sandbox ($0, 1–2 seats (Evaluation)): Entry free tier with capped usage or feature quotas for initial workflow testing.
- Lite ($29/yr, 1–2 seats): For solo practitioners running focused PR.
- Pro ($79/yr, 5 seats): For power users running a full PR operation.
- Lite ($348/yr, 15 seats): For solo practitioners running focused PR.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
- Credit & Usage Burn Multiplier: Automated workflows consume metered credits/usage quotas; multi-step enrichment, voice minutes, or high-frequency agent runs can trigger mid-cycle top-up packs.
Frequently asked questions: Auxos vs Featured
How does Auxos pricing compare to Featured in 2026?
Auxos is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed), whereas Featured is listed at Free plan · $0/yr (freemium, free plan).
How do Auxos and Featured compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Auxos is rated L3 · Conditional automation with a Proprietary moat moat (3.6/5.0), while Featured is rated L3 · Conditional automation with a Proprietary moat moat (3.8/5.0).
Which teams are Auxos and Featured built for?
Auxos is a Web SaaS product in PR Intelligence & Media Relations designed for Social Media Managers, Creator & Influencer Agencies, Brand Community Ops. Featured is a SaaS Platform product in PR Intelligence & Media Relations designed for B2B Marketing & GTM Teams.
What are the main limitations of Auxos vs Featured?
For Auxos: Operational considerations and platform boundaries include: Synthetic Persona Drift: Synthetic focus groups run the risk of model hallucination and consensus drift when testing edge-case PR crises outside base model training corpuses. For Featured: Operational considerations and platform boundaries include: Primary Operational Trade-Off: In practical PR and SEO execution, the primary trade-off is that placement decisions remain entirely at the editorial discretion of third-party journalists and publishers.
What are the hidden TCO drivers and contract negotiation levers for Auxos vs Featured?
For Auxos: Profile / Workspace Quota Ceilings (Base tiers cap the number of connected profiles, workspaces, or contact records, forcing tier upgrades before seat limits are reached.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the Auxos order form before signing a 12-month enterprise commitment. For Featured: Annual Billing Headline vs. Monthly Premium (Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Featured's Free plan · $0/yr tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 25, 2026.