# Shape.io

> Shape.io is a Web SaaS tool for Autonomous Bidding & Budget Management (AdTech & Paid Media). Pricing: From $299/mo. Best suited to B2B SaaS and Marketing Agencies. Preliminary ratings, not yet fact-checked: AI autonomy L3 (conditional automation); moat tier Workflow-embedded. Data last checked Oct 3, 2026.

PPC budget management software that tracks multi-channel ad spend, automates pacing, and eliminates accidental budget overspends.

## Key facts

| Field | Value |
| :-- | :-- |
| Category | AdTech & Paid Media › Autonomous Bidding & Budget Management |
| Official website | https://shape.io |
| Pricing | From $299/mo |
| Pricing source | — |
| Free plan | No / not disclosed |
| Delivery | Web SaaS |
| Audience | B2B SaaS, Marketing Agencies |
| AI autonomy level | L3 · Conditional automation (preliminary estimate) |
| Moat tier | Workflow-embedded |
| Headquarters | United States |
| Last data check | Oct 3, 2026 |

## Alternatives

- Albert.ai: https://martechradar.ai/tools/albert-ai/
- AdEspresso: https://martechradar.ai/tools/adespresso/
- AdRoll: https://martechradar.ai/tools/adroll/
- Bannerflow: https://martechradar.ai/tools/bannerflow/
- Celtra: https://martechradar.ai/tools/celtra/

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Source: https://martechradar.ai/tools/shapeio/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).