# Scrunch AI

> Scrunch AI is a Web SaaS tool for GEO Brand Tracking & LLM Rank Tracking (GEO & AI SEO). Pricing: $99–$399/mo. Best suited to B2B SaaS and DTC / eCommerce. Preliminary ratings, not yet fact-checked: AI autonomy L2 (workflow copilot); moat tier Workflow-embedded (strong). Data last checked Oct 3, 2026.

AI influencer marketing and brand discovery platform analyzing creator metrics, audience authenticity, and brand recommendation share.

## Key facts

| Field | Value |
| :-- | :-- |
| Category | GEO & AI SEO › GEO Brand Tracking & LLM Rank Tracking |
| Official website | https://scrunchai.com |
| Pricing | $99–$399/mo |
| Pricing source | — |
| Free plan | No / not disclosed |
| Delivery | Web SaaS |
| Audience | B2B SaaS, DTC / eCommerce |
| AI autonomy level | L2 · Workflow copilot (preliminary estimate) |
| Moat tier | Workflow-embedded (strong) |
| Headquarters | Singapore |
| Last data check | Oct 3, 2026 |

## Core capabilities

- Influencer discovery engine searching across millions of creator profiles on Instagram, YouTube, and TikTok
- Audience authenticity auditing identifying bot followers, engagement pods, and suspicious audience spikes
- Brand mention monitoring tracking how creators and generative AI models recommend products within niche categories
- Campaign management dashboard tracking creator deliverables, contract milestones, and campaign ROAS

## Moat analysis

Multi-million creator database with proprietary audience authenticity machine learning models and conversational brand mention monitoring.

## Editorial review

Draft: not yet fact-checked by an editor. Check the vendor website before relying on it.

### Background

Scrunch was founded in 2014 in Singapore and Australia as an innovative influencer discovery and creator data platform, securing over $3.0M in venture capital from prominent Asia-Pacific investment funds. As social media discovery and generative search converged, Scrunch developed machine learning models to help consumer brands, digital agencies, and retail enterprises discover authentic creators, eliminate fraudulent follower metrics, and monitor brand recommendations across both social platforms and emerging AI search channels.

### How Scrunch AI works

Operating at Level 2 autonomy, Scrunch provides marketing teams with powerful algorithmic filtering across a database of over 20 million creator profiles on Instagram, YouTube, TikTok, and blogs. Its machine learning models audit influencer audiences for fraudulent engagement, bot followers, and demographic authenticity, ensuring that marketing budgets are directed toward genuine consumer reach. Concurrently, the platform tracks brand mentions and category hashtags, providing visibility into which creators drive organic conversations within specific market segments.

### Limitations

The primary operational limitation of Scrunch centers on the closed, shifting APIs of major social media networks. Because platforms like Meta and TikTok regularly restrict third-party data scraping and alter developer API boundaries, influencer metrics can experience occasional synchronization delays. Furthermore, while Scrunch provides excellent creator discovery and campaign management, it is not built for programmatic on-page SEO blogging or technical website log analysis.

### Scrunch AI pricing

Scrunch offers flexible monthly and annual software subscription pricing plans designed for marketing teams and digital agencies. The Starter tier begins at $99 per month for small brands searching for up to 100 creators monthly. The Growth plan costs $199 per month, supporting campaign workflow management and deep audience fraud auditing. The Enterprise plan is priced at $399 per month, providing unlimited creator search queries, API data export pipelines, and multi-user agency client management.

### How Scrunch AI compares

In market evaluations, Scrunch AI competes directly against Upfluence and BrandRank.ai, differentiating itself through its intuitive user interface, robust audience authenticity scoring, and competitive price-to-performance ratio. Scrunch is best suited for direct-to-consumer brand managers, social media directors, and digital agencies seeking to scale influencer marketing campaigns with verified data, delivering a dependable software solution that maximizes return on influencer advertising spend.

## Alternatives

- Ahrefs: https://martechradar.ai/tools/ahrefs/
- Botify: https://martechradar.ai/tools/botify/
- BrandEcho: https://martechradar.ai/tools/brandecho/
- BrightEdge Generative Parser: https://martechradar.ai/tools/brightedge-generative-parser/
- CitationWatch: https://martechradar.ai/tools/citationwatch/

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Source: https://martechradar.ai/tools/scrunch-ai/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).