# Qwairy Review (2026): GEO Pricing, Limits & Alternatives > Qwairy is a Cloud SaaS Platform tool for GEO (GEO Brand Tracking & LLM Rank Tracking) in GEO & AI SEO. Pricing: $74–$5,190/mo · Enterprise plan. Best suited to B2B Marketing and Growth & Revenue Teams. Editor ratings: AI autonomy L2 (workflow copilot); moat score 2.2/5.0 (Workflow-embedded). Fact-checked by MarTechRadar Research Desk on Oct 26, 2026. Generative Engine Optimization (GEO) platform monitoring and improving brand visibility, citations, and sentiment across 18+ AI search engines. ## Key facts | Field | Value | | :-- | :-- | | Category | GEO & AI SEO › GEO Brand Tracking & LLM Rank Tracking (GEO) | | Category aliases | AI Visibility, LLM SEO, AI Search Visibility, LLM Rank Tracking | | Official website | https://www.qwairy.co | | Pricing | $74–$5,190/mo · Enterprise plan | | Pricing source | https://www.qwairy.co/pricing | | Free plan | No / not disclosed | | Delivery | Cloud SaaS Platform | | Audience | B2B Marketing, Growth & Revenue Teams | | AI autonomy level | L2 · Workflow copilot | | Moat tier | 2.2 / 5.0 · Workflow-embedded | | Funding stage | Seed | | Company size | 2-10 employees | | Headquarters | Paris, Ile-de-France, France | | Founded | 2024 | | Ecosystem integrations | Looker, Model Context Protocol (MCP) | | Verified profiles (sameAs) | https://www.linkedin.com/company/qwairy/, https://www.crunchbase.com/organization/qwairy | | Fact-checked by | MarTechRadar Research Desk on Oct 26, 2026 | | Last data check | Oct 26, 2026 | ## Buyer fit verdict: when to choose vs. skip Qwairy ### Choose Qwairy if - **Target ICP & Stack Fit**: You operate as B2B Marketing and Growth & Revenue Teams requiring a Cloud SaaS Platform deployment for GEO, with verified ecosystem connectivity for Looker, Model Context Protocol (MCP). - **L2 Architecture & Defensibility**: Qwairy establishes a differentiated European and global GEO moat by combining UI-plus-API tracking across 18 AI engines (including ChatGPT, Google AI Overviews, Perplexity, Claude, and Asian LLMs), MCP server access, Crawler Analytics, and a 4.7-star G2 rating across 51 reviews. - **Commercial Model Fit**: Your procurement budget aligns with $74–$5,190/mo · Enterprise plan. ### Walk away from Qwairy if - Walk away if your workflow requires uncapped enterprise volume on the $74–$5,190/mo · Enterprise plan entry plan without upgrading tiers. - Walk away if your workflow cannot tolerate primary operational trade-off: In practical enterprise deployments, the primary trade-off is that while UI-level tracking for core engines is included across all plans, programmatic API model tracking (such as Mistral, Qwen, Kimi, GLM, and MiniMax APIs), white-label custom domains, and SSO are reserved for Enterprise contracts, and AI Crawler Analytics plus Looker Studio require the Business tier ($519/month). - Walk away if functional scope boundary is a deal-breaker for your team: Qwairy is not built for traditional backlink PBN buying, paid PPC bid automation, or outbound B2B cold calling. ## Qwairy verified pricing tier schedule | Tier / Plan | Verified Rate | Team Scale Fit | Highlights & Quota Gates | | :-- | :-- | :-- | :-- | | Starter | $89/mo | 1–2 seats | Verified $89/mo Starter tier from vendor pricing schedule. | | Growth | $229/mo | 5 seats | Verified $229/mo Growth tier from vendor pricing schedule. | | Business | $519/mo | 15 seats | Verified $519/mo Business tier from vendor pricing schedule. | | Enterprise / Custom | Custom quote | 15–50+ seats (Enterprise SLA) | Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA. | ## Hidden TCO multipliers & contract negotiation playbook ### Hidden cost drivers to audit - **Annual Billing Headline vs. Monthly Premium**: Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment. - **Credit & Usage Burn Multiplier**: Workflows on Qwairy consume metered credits or usage quotas; voice/media minutes, multi-step synthesis, or high-frequency runs can exhaust base allocations and trigger mid-cycle top-up packs. - **Enterprise Governance & Add-On Gating**: Advanced capabilities such as Single Sign-On (SSO), custom role permissions, or specialized analytics modules are gated behind upper tiers or paid add-ons. ### Contract levers to demand before signing - Validate exact quota thresholds (seats, credits, or API calls) included in Qwairy's $74–$5,190/mo · Enterprise plan tier before converting from monthly to annual billing. - Require a sandbox proof-of-concept testing primary operational trade-off against your live CRM/data schema before annual sign-off. ## Ecosystem integrations & compliance - **Supported integrations**: Looker, Model Context Protocol (MCP). ## Pros & cons ### Pros (Core strengths) - **Multi-engine AI visibility tracking**: across ChatGPT (UI+API), Google AI Overviews, Google AI Mode, Perplexity, Claude, Gemini, Copilot, Grok, Meta AI, and Mistral - **Global localization supporting 240+**: countries, 45+ languages, multi-country workspaces, and follow-up conversational prompt tracking (Qwairy v1.20) - **Built-in Content Studio, Fact**: Check (Beta), AI Crawler Analytics, Looker Studio connector, REST API, and native MCP server access - **Dedicated Brand and Agency**: workspace hierarchies with white-label reporting and custom domain options on upper tiers ### Cons (Operational limitations) - **Primary Operational Trade-Off**: In practical enterprise deployments, the primary trade-off is that while UI-level tracking for core engines is included across all plans, programmatic API model tracking (such as Mistral, Qwen, Kimi, GLM, and MiniMax APIs), white-label custom domains, and SSO are reserved for Enterprise contracts, and AI Crawler Analytics plus Looker Studio require the Business tier ($519/month). - **Functional Scope Boundary**: Qwairy is not built for traditional backlink PBN buying, paid PPC bid automation, or outbound B2B cold calling. - **Deployment & Governance Considerations**: Additionally, global brands monitoring dozens of markets must budget monthly credit allocations carefully across multi-country and multi-language prompt matrices. ## Moat analysis Qwairy establishes a differentiated European and global GEO moat by combining UI-plus-API tracking across 18 AI engines (including ChatGPT, Google AI Overviews, Perplexity, Claude, and Asian LLMs), MCP server access, Crawler Analytics, and a 4.7-star G2 rating across 51 reviews. ## Editorial review Fact-checked by MarTechRadar Research Desk on Oct 26, 2026. ### What is Qwairy? Overview & background Qwairy is a Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) intelligence platform built for global brand marketers, SEO directors, and digital agencies. Founded in 2024 and headquartered in Paris, Ile-de-France, France, the company operates with 2 to 10 employees and has earned a 4.7-star rating across 51 verified G2 reviews across both G2's AI Search Visibility Optimization and Answer Engine Optimization categories. Designed to help brands get recommended by AI rather than losing share to competitors, Qwairy tracks brand mentions, citation sources, and remediation actions across 240+ countries and 45+ languages. ### How Qwairy works: architecture & workflow At the technical core of Qwairy (currently at release v1.20) is a hybrid UI-scraping and API interrogation pipeline that audits 18 distinct AI search and answer engines—including ChatGPT (UI + API), Google AI Overviews (UI), Google AI Mode (UI), Claude (UI + API), Gemini (UI + API), Perplexity (UI), Microsoft Copilot (UI), Grok (UI), Meta AI (UI), Mistral (API), Alexa for Shopping (UI), Naver (UI), Qwen, Wenxin, Kimi, GLM, and MiniMax. Beyond first-turn prompt tracking, Qwairy v1.20 simulates multi-turn follow-up questions and post-purchase queries across multi-country workspaces. The platform pairs visibility diagnostics with an actionable Content Studio, a Fact Check module to detect brand hallucinations, AI Crawler Analytics to inspect bot log activity, and native Model Context Protocol (MCP) server and REST API endpoints. ### Qwairy limitations, drawbacks & risks Operational considerations and platform boundaries include: - **Primary Operational Trade-Off**: In practical enterprise deployments, the primary trade-off is that while UI-level tracking for core engines is included across all plans, programmatic API model tracking (such as Mistral, Qwen, Kimi, GLM, and MiniMax APIs), white-label custom domains, and SSO are reserved for Enterprise contracts, and AI Crawler Analytics plus Looker Studio require the Business tier ($519/month). - **Functional Scope Boundary**: Qwairy is not built for traditional backlink PBN buying, paid PPC bid automation, or outbound B2B cold calling. - **Deployment & Governance Considerations**: Additionally, global brands monitoring dozens of markets must budget monthly credit allocations carefully across multi-country and multi-language prompt matrices. ### Qwairy pricing, plans & cost breakdown Starter at $89/mo ($74/mo billed $890 annually), Growth at $229/mo ($190/mo billed $2,290 annually), Business at $519/mo ($432/mo billed $5,190 annually), Custom Enterprise. On its official pricing page (`qwairy.co/pricing`), Qwairy offers both Brand and Agency tracks with two months free on annual billing: Starter at $89/month or $74/month billed annually (1 workspace, 2,500 credits/month, unlimited prompts, Content Studio, 240+ countries/45+ languages, and MCP server access), Growth at $229/month or $190/month billed annually (2 workspaces, 10,000 credits/month, REST API, and Fact Check Beta), Business at $519/month or $432/month billed annually (5 workspaces, 30,000 credits/month, Crawler Analytics, and Looker Studio), and custom Enterprise packages. ### How Qwairy compares vs. competitors & alternatives In the GEO brand tracking and LLM rank tracking market, Qwairy competes with Profound, Peec AI, Otterly.ai, AthenaHQ, and Scrunch AI, alongside verified subtrack peers such as Kollavo. Compared to US-centric prompt trackers that only check English ChatGPT responses without multi-turn follow-ups, Asian/European LLM coverage, or MCP server integration, Qwairy differentiates itself through its 18-engine global coverage (240+ countries), built-in Content Studio, and transparent self-serve pricing starting at $74/month. In-house SEO/GEO teams and multi-brand agencies should evaluate Qwairy to grow AI search share of voice. ## Frequently asked questions about Qwairy ### How much does Qwairy cost in 2026? Qwairy pricing: $74–$5,190/mo · Enterprise plan. No free plan is publicly disclosed. Published tiers: Starter ($89/mo); Growth ($229/mo); Business ($519/mo); Enterprise / Custom (Custom quote). Starter at $89/mo ($74/mo billed $890 annually), Growth at $229/mo ($190/mo billed $2,290 annually), Business at $519/mo ($432/mo billed $5,190 annually), Custom Enterprise. ### What are the top Qwairy alternatives in GEO? Verified GEO alternatives include Peec AI ($95–$495/mo · Enterprise plan), Otterly.ai ($29–$489/mo · Enterprise plan), Profound (Custom / enterprise pricing), AthenaHQ (Free plan · $295/mo · Enterprise plan). In the GEO brand tracking and LLM rank tracking market, Qwairy competes with Profound, Peec AI, Otterly.ai, AthenaHQ, and Scrunch AI, alongside verified subtrack peers such as Kollavo. ## Alternatives - Peec AI: https://martechradar.ai/tools/peec-ai/ - Otterly.ai: https://martechradar.ai/tools/otterlyai/ - Profound: https://martechradar.ai/tools/profound/ - AthenaHQ: https://martechradar.ai/tools/athenahq/ - Scrunch AI: https://martechradar.ai/tools/scrunch-ai/ --- Source: https://martechradar.ai/tools/qwairy/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).