# Privy

> Privy is a Web SaaS tool for AI Email Marketing & Lifecycle Journeys (Lifecycle & CDP). Pricing: Free plan · $24–$70/mo. Best suited to DTC / eCommerce. Preliminary ratings, not yet fact-checked: AI autonomy L2 (workflow copilot); moat tier Workflow-embedded. Data last checked Oct 3, 2026.

eCommerce conversion and marketing tool suite offering email marketing, exit-intent popups, cart recovery SMS, and cross-sell widgets.

## Key facts

| Field | Value |
| :-- | :-- |
| Category | Lifecycle & CDP › AI Email Marketing & Lifecycle Journeys |
| Official website | https://privy.com |
| Pricing | Free plan · $24–$70/mo |
| Pricing source | — |
| Free plan | Yes |
| Delivery | Web SaaS |
| Audience | DTC / eCommerce |
| AI autonomy level | L2 · Workflow copilot (preliminary estimate) |
| Moat tier | Workflow-embedded |
| Headquarters | United States |
| Last data check | Oct 3, 2026 |

## Alternatives

- ActiveCampaign AI: https://martechradar.ai/tools/activecampaign-ai/
- Brevo AI: https://martechradar.ai/tools/brevo-ai/
- Klaviyo (AI): https://martechradar.ai/tools/klaviyo-ai/
- Optimizely Opal: https://martechradar.ai/tools/optimizely-opal/
- Persado: https://martechradar.ai/tools/persado/

---
Source: https://martechradar.ai/tools/privy/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).