# Microsoft AutoGen

> Microsoft AutoGen is a Open Source Repo tool for Autonomous Marketing Agents & Digital Coworkers (Agent & Marketing Ops). Pricing: Open source (self-host) · Cloud plans available. Best suited to B2B SaaS. Preliminary ratings, not yet fact-checked: AI autonomy L4 (autonomous agent); moat tier Proprietary moat. Data last checked Oct 3, 2026.

Multi-agent orchestration framework from Microsoft enabling autonomous collaborative LLM agents to converse and solve complex tasks.

## Key facts

| Field | Value |
| :-- | :-- |
| Category | Agent & Marketing Ops › Autonomous Marketing Agents & Digital Coworkers |
| Official website | https://github.com/microsoft/autogen |
| Pricing | Open source (self-host) · Cloud plans available |
| Pricing source | — |
| Free plan | Yes |
| Delivery | Open Source Repo |
| Audience | B2B SaaS |
| AI autonomy level | L4 · Autonomous agent (preliminary estimate) |
| Moat tier | Proprietary moat |
| Headquarters | United States |
| Last data check | Oct 3, 2026 |

## Alternatives

- ai-marketing-claude: https://martechradar.ai/tools/ai-marketing-claude/
- Lindy.ai: https://martechradar.ai/tools/lindyai/
- aaron-marketing-skills: https://martechradar.ai/tools/aaron-marketing-skills/
- AgentRunner: https://martechradar.ai/tools/agentrunner/
- Automation Anywhere: https://martechradar.ai/tools/automation-anywhere/

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Source: https://martechradar.ai/tools/microsoft-autogen/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).