# Groove.co

> Groove.co is a Web SaaS tool for Autonomous B2B Sales Agents & AI BDRs (AI SDR & Outbound). Pricing: Custom / enterprise pricing. Best suited to B2B SaaS, DTC / eCommerce and Enterprise Brands. Preliminary ratings, not yet fact-checked: AI autonomy L2 (workflow copilot); moat tier Proprietary moat. Data last checked Oct 3, 2026.

Salesforce-native sales engagement platform streamlining outbound email cadences, multi-touch workflows, and automated activity logging.

## Key facts

| Field | Value |
| :-- | :-- |
| Category | AI SDR & Outbound › Autonomous B2B Sales Agents & AI BDRs |
| Official website | https://groove.co |
| Pricing | Custom / enterprise pricing |
| Pricing source | — |
| Free plan | No / not disclosed |
| Delivery | Web SaaS |
| Audience | B2B SaaS, DTC / eCommerce, Enterprise Brands |
| AI autonomy level | L2 · Workflow copilot (preliminary estimate) |
| Moat tier | Proprietary moat |
| Headquarters | United States |
| Last data check | Oct 3, 2026 |

## Core capabilities

- 100% Salesforce-native architecture eliminating data sync lag, field discrepancies, and compliance vulnerabilities
- Multi-channel sales cadences coordinating automated emails, telephone dialer tasks, and LinkedIn social touches
- Omnichannel activity capture logging emails, calendar events, and phone calls automatically into Salesforce records
- Real-time pipeline inspection dashboards giving enterprise sales managers visibility into rep activity and deal velocity

## Moat analysis

Deep native architecture built directly on Salesforce, eliminating external data syncing latency and satisfying strict enterprise security standards.

## Editorial review

Draft: not yet fact-checked by an editor. Check the vendor website before relying on it.

### Background

Groove was established in 2014 in San Francisco to solve the chronic data synchronization and compliance failures that plague external sales engagement platforms. Acquired by revenue platform leader Clari in 2023 and previously supported by $45.0M in venture funding from Level Equity and Quest Venture Partners, Groove operates with an engineering and customer success organization of approximately 120 professionals. The platform is designed for enterprise sales forces, financial services institutions, and healthcare organizations operating on Salesforce that require robust sales engagement without data leaving their CRM security boundary.

### How Groove.co works

Operating at Level 2 autonomy, Groove integrates directly into Google Workspace, Microsoft 365, and Salesforce. Sales representatives execute multi-step outbound cadences—including automated personalized emails, phone calls via a built-in dialer, and LinkedIn touches—while Groove writes every activity directly to Salesforce custom objects in real time. Because Groove resides natively within Salesforce, there are no external synchronization queues, data sync conflicts, or data duplication risks.

Groove's strong technical moat is its native Salesforce integration, which simplifies deployment and satisfies strict enterprise security reviews. However, this native architecture also represents its primary operational limitation: Groove strictly requires Salesforce; organizations utilizing HubSpot or modern headless CRMs cannot use the platform. Furthermore, the platform's visual interface reflects traditional enterprise software design, and it is not built for autonomous AI agent prospecting like Claygent. Teams looking for creative generative copywriting often find Groove's AI capabilities basic.

### Groove.co pricing

Pricing is structured around customized annual enterprise contracts based on user seat volume and functional editions. Pricing generally starts at approximately $75 to $120 per user per month billed annually ($900 to $1,440 per user per year), with minimum user seat commitments required for enterprise deployment. Enterprise subscriptions include dedicated solutions architects, custom Salesforce package installation, and 24/7 technical support SLAs.

### How Groove.co compares

In high-stakes enterprise sales engagement bake-offs, Groove competes directly against Outreach and Salesloft, winning favor among Salesforce administrators, revenue operations leaders, and compliance officers who demand native CRM architecture. For enterprise revenue teams seeking reliable, compliant sales engagement tightly coupled with Salesforce, Groove provides an notably dependable and secure solution.

## Alternatives

- 11x.ai: https://martechradar.ai/tools/11xai/
- Amplemarket: https://martechradar.ai/tools/amplemarket/
- Apollo.io: https://martechradar.ai/tools/apollo-io/
- Cognism: https://martechradar.ai/tools/cognism/
- Hunter.io: https://martechradar.ai/tools/hunter-io/

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Source: https://martechradar.ai/tools/grooveco/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).