# Branch Metrics AI

> Branch Metrics AI is a API / SDK tool for Multi-Touch Attribution & eCommerce Dashboards (Analytics & Attribution). Pricing: Custom / enterprise pricing. Best suited to DTC / eCommerce and Enterprise Brands. Preliminary ratings, not yet fact-checked: AI autonomy L2 (workflow copilot); moat tier Proprietary moat (category leader). Data last checked Oct 3, 2026.

Linking and measurement platform delivering deep linking, web-to-app attribution, and unified cross-platform analytics.

## Key facts

| Field | Value |
| :-- | :-- |
| Category | Analytics & Attribution › Multi-Touch Attribution & eCommerce Dashboards |
| Official website | https://branch.io |
| Pricing | Custom / enterprise pricing |
| Pricing source | — |
| Free plan | No / not disclosed |
| Delivery | API / SDK |
| Audience | DTC / eCommerce, Enterprise Brands |
| AI autonomy level | L2 · Workflow copilot (preliminary estimate) |
| Moat tier | Proprietary moat (category leader) |
| Headquarters | United States |
| Last data check | Oct 3, 2026 |

## Alternatives

- Adverity: https://martechradar.ai/tools/adverity/
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- Lifesight: https://martechradar.ai/tools/lifesight/
- PostHog AI: https://martechradar.ai/tools/posthog-ai/
- Similarweb AI: https://martechradar.ai/tools/similarweb-ai/

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Source: https://martechradar.ai/tools/branch-metrics-ai/ — MarTechRadar.ai (data licensed CC BY 4.0, attribution required).