Moz AI vs OnCrawl
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 15, 2026.
Moz AI (Web SaaS) and OnCrawl (Web SaaS) both compete in Technical SEO Auditing & Indexing. On pricing, Moz AI lists Free plan · $49–$299/mo (free plan), whereas OnCrawl lists Custom / enterprise pricing (no free plan disclosed). Technically, Moz AI is rated L2 · Workflow copilot with a 3.6/5.0 (Proprietary moat) moat, while OnCrawl is rated L2 · Workflow copilot with a 4.1/5.0 (Proprietary moat) moat. Corporate profile: Moz AI (founded 2004, HQ Seattle, Washington, United States, $29.1M funding) vs. OnCrawl (founded 2013, HQ Mérignac, Nouvelle-Aquitaine, €3.5M funding). Both profiles are verified by the MarTechRadar Research Desk (Oct 15, 2026). At a 5-seat team baseline, Moz AI starts at $179/mo vs OnCrawl at Custom quote.
Moz AI
SEO analytics and site auditing suite integrating link graph metrics, keyword intent clustering, and technical crawl diagnostics for organic search.
5-Seat Floor: $179/mo (Free plan · $49–$299/mo) · Autonomy: L2 · Workflow copilot · Moat: 3.6/5.0 (Proprietary moat)
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
OnCrawl
Enterprise technical SEO platform combining cloud-based web crawling and server log analysis to optimize organic search visibility and indexing.
5-User Team Cost: Custom quote (Custom / enterprise pricing) · Autonomy: L2 · Workflow copilot · Moat: 4.1/5.0 (Proprietary moat)
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
How Moz AI and OnCrawl differ
- Pricing model: Moz AI is freemium, OnCrawl is enterprise / quote.
- Moz AI publishes an entry price (Free plan · $49–$299/mo); OnCrawl does not (Custom / enterprise pricing).
- Moz AI has a free plan; none is recorded for OnCrawl.
- Moat score: OnCrawl scores 4.1/5.0 vs. Moz AI at 3.6/5.0 (Proprietary moat).
- Moz AI was founded earlier (2004) than OnCrawl (2013).
- Headquarters: Moz AI in Seattle, Washington, United States, OnCrawl in Mérignac, Nouvelle-Aquitaine.
- Verified backing: Moz AI records $29.1M; OnCrawl records €3.5M.
- Company headcount: Moz AI is 101-250 employees; OnCrawl is 51-200 employees.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Moz AI vs OnCrawl (and when to walk away)
Choose Moz AI if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Technical SEO, with verified ecosystem connectivity for WordPress.
- L2 Architecture & Defensibility: Moz maintains defensibility through its historical backlink index and proprietary metrics like Domain Authority and Page Authority, embedded broadly across SEO reporting ecosystems.
- Commercial Model Fit: Your procurement budget aligns with Free plan · $49–$299/mo and want a self-serve free tier for zero-cost initial validation.
Walk away from Moz AI if
- Walk away if you require real-time continuous web crawl freshness matching AhrefsBot on newly published backlinks.
- Walk away if you need deep headless JavaScript hydration debugging on complex single-page applications.
Choose OnCrawl if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Technical SEO.
- L2 Architecture & Defensibility: Deep log file correlation engine merged with large-scale distributed crawling algorithms, underpinned by technical data cross-referencing capabilities post-acquisition by BrightEdge.
- Commercial Model Fit: Your procurement budget aligns with Custom / enterprise pricing.
Walk away from OnCrawl if
- Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (OnCrawl requires sales-gated custom quoting).
- Walk away if your workflow cannot tolerate log ingestion latency and configuration: Deploying the log monitoring module requires sustained SysOps intervention to set up log shipping pipelines (such as S3 buckets, FTP, or syslog relays), causing multi-week deployment delays if server architectures are fragmented.
- Walk away if high javascript rendering overhead is a deal-breaker for your team: Executing full browser DOM hydration across millions of pages consumes substantial computing credits, which forces teams to throttle render depth on heavy client-side applications.
Side-by-side facts
| Field | Moz AI | OnCrawl |
|---|---|---|
| Subtrack | Technical SEO Auditing & Indexing | Technical SEO Auditing & Indexing |
| Pricing | Free plan · $49–$299/mo | Custom / enterprise pricing |
| Pricing model | Freemium | Enterprise / quote |
| Published pricing tiers | Free Tools & API ($0/mo) · Starter ($49/mo) · Standard ($99/mo) · Medium ($179/mo) | Enterprise / Custom (Custom quote) |
| Free access | Free plan | No free plan disclosed |
| Enterprise plan | Not recorded | Yes |
| AI autonomy level | L2 · Workflow copilot | L2 · Workflow copilot |
| Moat tier & score | 3.6 / 5.0 · Proprietary moat | 4.1 / 5.0 · Proprietary moat |
| Delivery | Web SaaS | Web SaaS |
| Audience | DTC / eCommerce, Enterprise Brands | DTC / eCommerce, Enterprise Brands |
| Ecosystem integrations | WordPress | — |
| Funding & backing | $29.1M · Acquired by iContact | €3.5M · Acquired by BrightEdge |
| Founders | Gillian Muessig, Rand Fishkin | Francois Goube, Tanguy Moal |
| Company size | 101-250 employees | 51-200 employees |
| Founded | 2004 | 2013 |
| Headquarters | Seattle, Washington, United States | Mérignac, Nouvelle-Aquitaine |
| Fact-checked | MarTechRadar Research Desk, Oct 15, 2026 | MarTechRadar Research Desk, Oct 15, 2026 |
| Governance & docs | API & Docs ↗ · Changelog ↗ · Terms ↗ · Privacy ↗ | Trust & Security ↗ · Terms ↗ · Privacy ↗ |
Moz AI vs OnCrawl: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Moz AI
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Moz AI publishes a transparent entry point (Free plan · $49–$299/mo) with a free tier for initial validation before committing.
- Linear Per-Seat Scaling (5 Seats × $49/seat/mo): Base license scales linearly with operator headcount ($245/mo for 5 seats on Starter).
- Primary Operational Bottleneck: Weekly Crawl Schedules: The site crawler runs on scheduled batch cycles rather than live webhooks, making it slower to catch instant bugs on huge news sites.
Walk-Away Rule: Walk away if you require real-time continuous web crawl freshness matching AhrefsBot on newly published backlinks.
Negotiation Lever: Pay yearly on Moz Pro to cut rates by 20% ($79/mo Standard, $143/mo Medium, $239/mo Large) once workflow fit is confirmed.
OnCrawl
High Deal-Risk · Constraint Mismatch- Opaque Enterprise Quoting vs. SMB/Mid-Market Budget: OnCrawl does not disclose a public self-serve floor (Custom / enterprise pricing). Buyers with a $800/mo cap face high sales-qualification friction.
- Sales-Gated Contract Terms: OnCrawl operates an enterprise subscription model without public off-the-shelf tiers. Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Primary Operational Bottleneck: Log Ingestion Latency and Configuration: Deploying the log monitoring module requires sustained SysOps intervention to set up log shipping pipelines (such as S3 buckets, FTP, or syslog relays), causing multi-week deployment delays if server architectures are fragmented.
Walk-Away Rule: Walk away if you require transparent self-serve monthly billing or your budget ceiling is under $1,000/mo (OnCrawl requires sales-gated custom quoting).
Negotiation Lever: Demand a 30- to 60-day paid pilot opt-out clause in the OnCrawl order form before signing a 12-month enterprise commitment.
Limitations
Moz AI
Key platform limits and trade-offs include: Weekly Crawl Schedules: The site crawler runs on scheduled batch cycles rather than live webhooks, making it slower to catch instant bugs on huge news sites.Full limitations in the Moz AI review
OnCrawl
Operational considerations and platform boundaries include: Log Ingestion Latency and Configuration: Deploying the log monitoring module requires sustained SysOps intervention to set up log shipping pipelines (such as S3 buckets, FTP, or syslog relays), causing multi-week deployment delays if server architectures are fragmented.Full limitations in the OnCrawl review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Moz AI and OnCrawl can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Moz AI over OnCrawl
Work at Moz AI? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Moz AI Official Differentiators & Case Study →Why teams choose OnCrawl over Moz AI
Work at OnCrawl? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit OnCrawl Official Differentiators & Case Study →Pricing notes & tier schedules
Moz AI: Free plan · $49–$299/mo
Moz sells tiered Moz Pro plans at `moz.com/products/pro/pricing` alongside standalone Moz API tiers. Free community tools ($0/month) and a free trial are available.
- Free Tools & API ($0/mo, 1 user (50 API rows/mo)): Free community SEO tools plus free Moz Link API tier (up to 50 rows/mo at 1 req/10s).
- Starter ($49/mo, 1 user (single site)): Entry Moz Pro plan for individuals managing 1 website ($39/mo paid yearly). Standalone Moz API Starter runs $20-$75/mo.
- Standard ($99/mo, 1 user (+$20/mo/seat)): Core Moz Pro rank tracking, Domain Authority link research, and site crawl ($79/mo paid yearly; 5 seats = $179/mo).
- Medium ($179/mo, 2 users (+$20/mo/seat)): Adds Moz AI Search/GEO tools and 5x Standard quotas ($143/mo paid yearly; 5 seats = $239/mo).
- Separate Moz Pro vs. Moz API Subscriptions: Moz Pro web seats ($49-$299/mo, +$20/mo per extra user) are billed separately from programmatic Moz Link API plans ($20-$500/mo).
- Batched Crawl Schedule vs. Live Link Discovery: Moz Pro web crawls run on periodic schedules rather than continuous event-triggered crawling, making backlink discovery slower than AhrefsBot on newly published pages.
OnCrawl: Custom / enterprise pricing
OnCrawl operates an enterprise subscription model without public off-the-shelf tiers. Commercial pricing is available on request through tailored enterprise sales quotes based on organizational scale and seats.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- Credit & Usage Burn Multiplier: Workflows on OnCrawl consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
- Log Ingestion Latency and Configuration: Deploying the log monitoring module requires sustained SysOps intervention to set up log shipping pipelines (such as S3 buckets, FTP, or syslog relays), causing multi-week deployment delays if server architectures are fragmented.
Frequently asked questions: Moz AI vs OnCrawl
How does Moz AI pricing compare to OnCrawl in 2026?
Moz AI is listed at Free plan · $49–$299/mo (freemium, free plan), whereas OnCrawl is listed at Custom / enterprise pricing (enterprise / quote, no free plan disclosed).
How do Moz AI and OnCrawl compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Moz AI is rated L2 · Workflow copilot with a Proprietary moat moat (3.6/5.0), while OnCrawl is rated L2 · Workflow copilot with a Proprietary moat moat (4.1/5.0).
Which teams are Moz AI and OnCrawl built for?
Moz AI is a Web SaaS product in Technical SEO Auditing & Indexing designed for DTC / eCommerce, Enterprise Brands. OnCrawl is a Web SaaS product in Technical SEO Auditing & Indexing designed for DTC / eCommerce, Enterprise Brands.
What are the main limitations of Moz AI vs OnCrawl?
For Moz AI: Key platform limits and trade-offs include: Weekly Crawl Schedules: The site crawler runs on scheduled batch cycles rather than live webhooks, making it slower to catch instant bugs on huge news sites. For OnCrawl: Operational considerations and platform boundaries include: Log Ingestion Latency and Configuration: Deploying the log monitoring module requires sustained SysOps intervention to set up log shipping pipelines (such as S3 buckets, FTP, or syslog relays), causing multi-week deployment delays if server architectures are fragmented.
What are the hidden TCO drivers and contract negotiation levers for Moz AI vs OnCrawl?
For Moz AI: Separate Moz Pro vs. Moz API Subscriptions (Moz Pro web seats ($49-$299/mo, +$20/mo per extra user) are billed separately from programmatic Moz Link API plans ($20-$500/mo).) Negotiation lever: Pay yearly on Moz Pro to cut rates by 20% ($79/mo Standard, $143/mo Medium, $239/mo Large) once workflow fit is confirmed. For OnCrawl: Credit & Usage Burn Multiplier (Workflows on OnCrawl consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.) Negotiation lever: Demand a 30- to 60-day paid pilot opt-out clause in the OnCrawl order form before signing a 12-month enterprise commitment.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 15, 2026.