Funnel.io vs Stitch Data
Reviewed by MarTechRadar Research Desk. Pricing & entity snapshots verified Oct 16, 2026.
Funnel.io (Web SaaS) and Stitch Data (Web SaaS) both compete in Multi-Touch Attribution & eCommerce Dashboards. On pricing, Funnel.io lists From $300/mo (no free plan disclosed), whereas Stitch Data lists $100–$3,000/mo · Enterprise plan (no free plan disclosed). Technically, Funnel.io is rated L2 · Workflow copilot with a 4.3/5.0 (Proprietary moat (category leader)) moat, while Stitch Data is rated L2 · Workflow copilot with a 2.3/5.0 (Workflow-embedded) moat. Corporate profile: Funnel.io (founded 2014, HQ Stockholm, Stockholm County, $213.8M funding) vs. Stitch Data (founded 2016, HQ Philadelphia, PA, $7.7M funding). Verified by the MarTechRadar Research Desk (Oct 11, 2026 for Funnel.io; Oct 16, 2026 for Stitch Data). At a 5-seat team baseline, Funnel.io starts at $300/mo vs Stitch Data at ~$100/mo (base).
Funnel.io
Automated marketing data hub providing multi-channel data ingestion, normalization, and export pipelines to business intelligence and analytics destinations.
5-User Team Cost: $300/mo (From $300/mo) · Autonomy: L2 · Workflow copilot · Moat: 4.3/5.0 (Proprietary moat (category leader))
Target fit: DTC / eCommerce, Enterprise Brands (Web SaaS)
Stitch Data
Cloud ELT data pipeline engine replicating marketing, CRM, and eCommerce data into cloud warehouses via open-source Singer taps.
5-User Team Cost: ~$100/mo (base) ($100–$3,000/mo · Enterprise plan) · Autonomy: L2 · Workflow copilot · Moat: 2.3/5.0 (Workflow-embedded)
Target fit: B2B SaaS (Web SaaS)
How Funnel.io and Stitch Data differ
- Entry price: Stitch Data starts lower ($100–$3,000/mo · Enterprise plan) than Funnel.io (From $300/mo).
- Published tier ladder: Funnel.io documents 2 priced tiers (Starter $300/mo (annual), Business $600/mo (annual)); Stitch Data documents 1 priced tier (Standard $100/mo).
- Moat tier: Funnel.io is rated Proprietary moat (category leader), Stitch Data Workflow-embedded.
- Funnel.io was founded earlier (2014) than Stitch Data (2016).
- Headquarters: Funnel.io in Stockholm, Stockholm County, Stitch Data in Philadelphia, PA.
- Verified backing: Funnel.io records $213.8M (Hercules Capital, Eight Roads Ventures); Stitch Data records $7.7M (Uncork Capital, SV Angel).
- Audience: Funnel.io targets DTC / eCommerce, Enterprise Brands; Stitch Data targets B2B SaaS.
Computed from the fields below. Only editor-verified ratings and vendor-sourced prices are compared.
When to choose Funnel.io vs Stitch Data (and when to walk away)
Choose Funnel.io if
- Target ICP & Stack Fit: You operate as DTC / eCommerce and Enterprise Brands requiring a Web SaaS deployment for Marketing Attribution.
- L2 Architecture & Defensibility: Maintains an extensive library of over 600 pre-configured marketing API connectors alongside an automated transformation and semantic mapping engine that shields data teams from ongoing downstream schema breaks.
- Commercial Model Fit: Your procurement budget aligns with From $300/mo.
Walk away from Funnel.io if
- Walk away if your team is at early validation stage with a <$250/mo tool budget (Funnel.io starts at From $300/mo before seat or usage expansion).
- Walk away if your workflow cannot tolerate upstream API rate caps: Large historical backfills across high-spend ad accounts can hit source API rate limits and slow down initial data loads.
- Walk away if no click-level attribution pixel is a deal-breaker for your team: Funnel.io blends channel-reported spend and conversions well, but is not a first-party click pixel or mobile SDK tracker.
Choose Stitch Data if
- Target ICP & Stack Fit: You operate as B2B SaaS requiring a Web SaaS deployment for Marketing Attribution, with verified ecosystem connectivity for Snowflake, Google BigQuery, Databricks, Amazon Redshift.
- L2 Architecture & Defensibility: Stitch Data maintains technical defensibility via its ecosystem of open-source Singer taps and managed extraction pipelines, enabling low-latency schema replication into cloud data warehouses.
- Commercial Model Fit: Your procurement budget aligns with $100–$3,000/mo · Enterprise plan.
Walk away from Stitch Data if
- Walk away if your workflow requires uncapped enterprise volume on the $100–$3,000/mo · Enterprise plan entry plan without upgrading tiers.
- Walk away if your workflow cannot tolerate no in-flight transformations: Because Stitch Data is a pure extract-and-load (ELT) tool, it lacks built-in marketing data blends or dashboard charts and requires dbt or SQL in your warehouse.
- Walk away if row-spike overage costs is a deal-breaker for your team: Full table re-syncs or noisy event tables can burn through monthly row quotas and push accounts into higher price tiers.
Side-by-side facts
| Field | Funnel.io | Stitch Data |
|---|---|---|
| Subtrack | Multi-Touch Attribution & eCommerce Dashboards | Multi-Touch Attribution & eCommerce Dashboards |
| Pricing | From $300/mo | $100–$3,000/mo · Enterprise plan |
| Pricing model | Subscription | Subscription |
| Published pricing tiers | Starter ($300/mo (annual)) · Business ($600/mo (annual)) · Enterprise (Custom quote) | Standard ($100/mo) · Enterprise / Custom (Custom quote) |
| Free access | No free plan disclosed | No free plan disclosed |
| Enterprise plan | Not recorded | Yes |
| AI autonomy level | L2 · Workflow copilot | L2 · Workflow copilot |
| Moat tier & score | 4.3 / 5.0 · Proprietary moat (category leader) | 2.3 / 5.0 · Workflow-embedded |
| Delivery | Web SaaS | Web SaaS |
| Audience | DTC / eCommerce, Enterprise Brands | B2B SaaS |
| Ecosystem integrations | — | Snowflake, Google BigQuery, Databricks, Amazon Redshift |
| Compliance & governance | — | SOC 2, GDPR, HIPAA |
| Funding & backing | $213.8M · Backed by Hercules Capital, Eight Roads Ventures | $7.7M · Backed by Uncork Capital, SV Angel · Acquired by Talend |
| Founders | Fredrik Skantze, Per Made | — |
| Company size | 201-500 employees | — |
| Founded | 2014 | 2016 |
| Headquarters | Stockholm, Stockholm County | Philadelphia, PA |
| Fact-checked | MarTechRadar Research Desk, Oct 11, 2026 | MarTechRadar Research Desk, Oct 16, 2026 |
| Governance & docs | Privacy ↗ | — |
Funnel.io vs Stitch Data: TCO & constraint stress test
Test how both tools behave under your team size, monthly budget ceiling, CRM ecosystem, and governance guardrails.
Funnel.io
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Funnel.io publishes a transparent entry point (From $300/mo) for initial validation before committing.
- Tier Fit for 5-Seat Scale: Business ($600/mo (annual)): Billed annually; unlimited users and workspaces, 579 connectors, 46 destinations including BigQuery, Power BI, and Tableau.
- Primary Operational Bottleneck: Upstream API Rate Caps: Large historical backfills across high-spend ad accounts can hit source API rate limits and slow down initial data loads.
Walk-Away Rule: Walk away if your team is at early validation stage with a <$250/mo tool budget (Funnel.io starts at From $300/mo before seat or usage expansion).
Negotiation Lever: Negotiate price-lock protection on additional seats and overage credits above the From $300/mo entry tier.
Stitch Data
Low Procurement Risk · Strong Fit- Published Self-Serve Entry Floor: Stitch Data publishes a transparent entry point ($100–$3,000/mo · Enterprise plan) for initial validation before committing.
- Primary Operational Bottleneck: Row-Spike Overage Costs: Full table re-syncs or noisy event tables can burn through monthly row quotas and push accounts into higher price tiers.
Walk-Away Rule: Walk away if your workflow requires uncapped enterprise volume on the $100–$3,000/mo · Enterprise plan entry plan without upgrading tiers.
Negotiation Lever: Validate exact quota thresholds (seats, credits, or API calls) included in Stitch Data's $100–$3,000/mo · Enterprise plan tier before converting from monthly to annual billing.
Limitations
Funnel.io
Limitations and trade-offs to weigh before choosing Funnel.io: Upstream API Rate Caps: Large historical backfills across high-spend ad accounts can hit source API rate limits and slow down initial data loads.Full limitations in the Funnel.io review
Stitch Data
Limitations and trade-offs to weigh before choosing Stitch Data: No In-Flight Transformations: Because Stitch Data is a pure extract-and-load (ELT) tool, it lacks built-in marketing data blends or dashboard charts and requires dbt or SQL in your warehouse.Full limitations in the Stitch Data review
Official vendor architectural differentiators & migration proof
To help buyers evaluate real-world switching costs, verified founders, solutions architects, and PMMs at both Funnel.io and Stitch Data can submit up to 3 evidence-backed architectural differentiators or verified customer migration case studies.
Why teams choose Funnel.io over Stitch Data
Work at Funnel.io? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Funnel.io Official Differentiators & Case Study →Why teams choose Stitch Data over Funnel.io
Work at Stitch Data? Verify your official domain email to publish 3 technical differentiators, migration benchmarks, or a head-to-head buyer sandbox offer on this comparison page:
+ Submit Stitch Data Official Differentiators & Case Study →Pricing notes & tier schedules
Funnel.io: From $300/mo
Funnel.io sells annual plans scaled by flexpoints (connector tiers, data destinations, and connected ad accounts) alongside a free starter tier.
- Starter ($300/mo (annual), 5 users (117 connectors)): Billed annually; 5 users, 117 connectors, 13 destinations, Funnel AI, and MCP integration.
- Business ($600/mo (annual), Unlimited users (579 connectors)): Billed annually; unlimited users and workspaces, 579 connectors, 46 destinations including BigQuery, Power BI, and Tableau.
- Enterprise (Custom quote, Unlimited users + Snowflake/SSO): 600+ connectors, Snowflake destination, SAML/SCIM SSO, audit logs, and enterprise SLA.
- Annual Billing Headline vs. Monthly Premium: Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.
- Credit & Usage Burn Multiplier: Workflows on Funnel.io consume metered credits or usage quotas; high-volume AI generation, batch queries, or recurring automation runs can exhaust base allocations and trigger mid-cycle top-up packs.
Stitch Data: $100–$3,000/mo · Enterprise plan
Stitch Data offers transparent row-based monthly and annual pricing with a 14-day free trial. Standard starts at $100/month for 5 million rows/month (scaling up to 300 million rows/month with 1 destination and standard sources).
- Standard ($100/mo, 1–2 seats): Verified $100/mo Standard tier from vendor pricing schedule.
- Enterprise / Custom (Custom quote, 15–50+ seats (Enterprise SLA)): Sales-negotiated annual contract for custom volume, SSO/RBAC governance, and dedicated SLA.
- No In-Flight Transformations: Because Stitch Data is a pure extract-and-load (ELT) tool, it lacks built-in marketing data blends or dashboard charts and requires dbt or SQL in your warehouse.
- Row-Spike Overage Costs: Full table re-syncs or noisy event tables can burn through monthly row quotas and push accounts into higher price tiers.
Frequently asked questions: Funnel.io vs Stitch Data
How does Funnel.io pricing compare to Stitch Data in 2026?
Funnel.io is listed at From $300/mo (subscription, no free plan disclosed), whereas Stitch Data is listed at $100–$3,000/mo · Enterprise plan (subscription, no free plan disclosed).
How do Funnel.io and Stitch Data compare on AI autonomy and moat depth?
On the MarTechRadar L1–L5 scale, Funnel.io is rated L2 · Workflow copilot with a Proprietary moat (category leader) moat (4.3/5.0), while Stitch Data is rated L2 · Workflow copilot with a Workflow-embedded moat (2.3/5.0).
Which teams are Funnel.io and Stitch Data built for?
Funnel.io is a Web SaaS product in Multi-Touch Attribution & eCommerce Dashboards designed for DTC / eCommerce, Enterprise Brands. Stitch Data is a Web SaaS product in Multi-Touch Attribution & eCommerce Dashboards designed for B2B SaaS.
What are the main limitations of Funnel.io vs Stitch Data?
For Funnel.io: Limitations and trade-offs to weigh before choosing Funnel.io: Upstream API Rate Caps: Large historical backfills across high-spend ad accounts can hit source API rate limits and slow down initial data loads. For Stitch Data: Limitations and trade-offs to weigh before choosing Stitch Data: No In-Flight Transformations: Because Stitch Data is a pure extract-and-load (ELT) tool, it lacks built-in marketing data blends or dashboard charts and requires dbt or SQL in your warehouse.
What are the hidden TCO drivers and contract negotiation levers for Funnel.io vs Stitch Data?
For Funnel.io: Annual Billing Headline vs. Monthly Premium (Headline entry rates reflect annual billing commitments; month-to-month flexibility carries a higher effective monthly rate or requires annual prepayment.) Negotiation lever: Negotiate price-lock protection on additional seats and overage credits above the From $300/mo entry tier. For Stitch Data: No In-Flight Transformations (Because Stitch Data is a pure extract-and-load (ELT) tool, it lacks built-in marketing data blends or dashboard charts and requires dbt or SQL in your warehouse.) Negotiation lever: Validate exact quota thresholds (seats, credits, or API calls) included in Stitch Data's $100–$3,000/mo · Enterprise plan tier before converting from monthly to annual billing.
Excerpts are quoted verbatim from each fact-checked review. Last updated Oct 16, 2026.